Frenemies For Life

Describes a special program initiated by the Cheetah Conservation Fund that saves cheetahs from extinction by using Anatolian shepherd dogs to guard farmers' flocks. Also highlights the Paws and Claws program of the Columbus Zoo which takes cheetahs and dogs into schools to teach people about the plight of the cheetah.

Are you a good judge of character? Can you identify a manipulative or dangerous person when they cross your path? What if they are charming, successful and good - looking? Can you recognise a wolf in sheep's clothing? In Red Flags, Dr Wendy L. Patrick draws on her extensive professional experience to demonstrate that these people rarely look or seem as we expect. She offers simple strategies for identifying and guarding yourself against deceptive or potentially damaging relationships. You need this book if you are: selecting anyone to take care of your children, interviewing or hiring new employees, testing a potential partner's trustworthiness, lending money or building business relationships. With Red Flags, learn empowerment, exercise assertion, and cultivate the defences you need to protect yourself and others from being undermined, manipulated or victimized.

In this razor-sharp novel for fans of When Life Gives You Lululemons, a Manhattan socialite turns her spin instructor into a fitness superstar to impress her friends. But can she keep her little project under control? Or has she created a monster? Julia Summers seems to have it all: a sprawling Upper East Side apartment, a successful husband, and two adorable children attending the best private school in the city. She relishes wielding influence over her well-heeled girlfriends . . . but her star appears to be fading. That’s why, when stranded in Manhattan for the summer as her entire crowd flees to the Hamptons, Julia is on the hunt for the next big thing that will make her the envy of her friends and put her back on top. Enter Flame, the new boutique gym in her neighborhood. Seductive and transformative, Flame’s spin classes are exactly what Julia needs—and demure, naïve instructor Tatum is her ticket in. But rebranding Tatum as a trendy guru proves hard work, and Julia’s triumphant comeback at summer’s end doesn’t quite go as planned. Tatum begins to grasp just how much power her newfound stardom holds, and when things suddenly get ugly, Julia realizes she’s in way over her head. Julia’s life is already spiraling out of control when her husband is arrested for fraud and bribery. As her so-called friends turn their backs on her, and Tatum pursues her own agenda, Julia is forced to rethink everything she knew about her world to reclaim her perfect life. But does she even want it back? Witty and incisive, Sophie Littlefield and Lauren Gershell’s That’s What Frenemies Are For provides an engrossing glimpse into the cutthroat moms’ club of the Upper East Side. Advance praise for That’s What Frenemies are For “Pack up your beach bag and put your phone on Do Not Disturb: This modern-day Pygmalion story is juicy fun! Fans of Lauren Weisberger and Jill Kargman will delight in this delicious romp about how the other half lives.”—Jamie Brenner, bestselling author of The Forever Summer and Drawing Home “Whether this book hits a little too close to home or offers the perfect escape, readers will love the insanity of Julia’s social ups and downs in this clever novel.”—Laurie Gelman, author of Class Mom

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary former head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Friends and enemies--sometimes it's hard to tell the two apart. Especially when some people seem to be both. In her bestselling book Mean Girls, Hayley DiMarco counseled teens about how to handle mean girls at school or church who were making their lives miserable. But what's a girl to do when her own friends are the ones doing those mean and hurtful things--being her BFF one day but betraying her the next? Frenemies helps girls figure it out. In this new book from big-sister mentor Hayley DiMarco, teens will learn why friends act the way they do and how they should react when the mean people in their lives are the people they love and trust the most.

One minute you can't live without them . . . the next minute you don't want them breathing your air! Siblings everywhere will relate to this humorous look at famous brothers and sisters whose important bonds have shaped their accomplishments . . . (mostly) for the better. They blame you when they get in trouble. They seem like your parents' favorite. They are the only enemy you can't live without. Almost everyone has a juicy story about their siblings--even famous people. Meet those who got along, those who didn't, and everyone in between! Demi Lovato and her sister Tennis superstars Serena and Venus Williams Walt and Roy Disney Princes William and Harry Stephen Colbert and his eleven older siblings Quarterbacks Peyton and Eli Manning The Jacksons (Michael, Janet, and family) Reality TV sensations, the Gosselins Queen Elizabeth I and the queen who history remembers as Bloody Mary Conjoined twins Chang and Eng Bunker John Wilkes Booth (the man who assassinated Abraham Lincoln) and his brother Edwin Vincent and Theo van Gogh Airplane inventors, the Wright brothers The Romanovs The Kennedys Oh, brother! This could get ugly. . . .

After a humiliating tumble down the social ladder, Kacey Simon is back on top, where she belongs. She's lost her lisp, traded in her Coke-bottle glasses for contacts, and learned that brutal honesty isn't always the best policy. Best of all, she's made up with Zander and her BFFs and reclaimed her spot as Gravity's lead singer. Her life is pitch-perfect--until Zander's ex-girlfriend, Stevie, arrives in town. Marquette Middle hasn't seen a girl with such killer style and impressive vocals since... well, Kacey herself. Boys want to date Stevie, girls want to be her, and Kacey wants to boot her butt out of Chicago ASAP. But when Kacey reverts to her mean-girl ways to take Stevie down, will she lose the band--and Zander--for good? It's not easy for a star to share the spotlight, but the show must go on in Meg Haston's stylish and clever sequel to How to Rock Braces and Glasses.

Friendships and peer relationships are one of the most difficult things about being a teen. Many face bullying of some kind or another, whether in person or on the Internet or social media. Written by Kidscape founder Michele Elliott, Teen Life Confidential: Bullies, Cyberbullies and Frenemies is a friendly, kind and practical guide to navigating these tricky relationships, and beating the bullies. Are there practical things you can do to stop being bullied - at home, at school and online? What are frenemies and how can you deal with them? How can you learn to make friends and respect yourself? If you're a bully, how can you change your behaviour? This brilliant book will tell you what bullying is, where it happens and what you can do about it, as well as how to assert yourself and develop your self-esteem. Advice is supported by quotes from teenagers, who share their own experiences, and will help to make readers feel they're not alone.