From Autos To Architecture Fordism And Architectural Aesthetics In The Twentieth Century

One of the most interesting questions in architectural history is why modern architecture emerged from the war-ravaged regions of central Europe and not the United States, whose techniques of mass production and mechanical products so inspired the first generation of modern architects like Le Corbusier, Mies van der Rohe, and Walter Gropius. In From Autos to Architecture, sociologist David Gartman offers a critical social history that shows how Fordist mass production and industrial architecture in America influenced European designers to an extent previously not understood. Drawing on Marxist economics, the Frankfurt School, and French sociologist Pierre Bourdieu, From Autos to Architecture deftly illustrates the different class structures and struggles of America and Europe. Examining architecture in the context of social conflicts, From Autos to Architecture offers a critical alternative to standard architectural histories focused on aesthetics alone.

How does coding change the way we think about architecture? This question opens up an important research perspective. In this book, Miro Roman and his AI Alice_ch3n81 develop a playful scenario in which they propose coding as the new literacy of information. They convey knowledge in the form of a project model that links the fields of architecture and information through two interwoven narrative strands in an “infinite flow” of real books. Focusing on the intersection of information technology and architectural formulation, the authors create an evolving intellectual reflection on digital architecture and computer science.

At a time when the technologies and techniques of producing the built environment are undergoing significant change, this book makes central architecture’s relationship to industry. Contributors turn to historical and theoretical questions, as well as to key contemporary developments, taking a humanities approach to the Industries of Architecture that will be of interest to practitioners and industry professionals, as much as to academic researchers, teachers and students. How has modern architecture responded to mass production? How do we understand the necessarily social nature of production in the architectural office and on the building site? And how is architecture entwined within wider fields of production and reproduction—finance capital, the spaces of regulation, and management techniques? What are the particular effects of techniques and technologies (and above all their inter-relations) on those who labour in architecture, the buildings they produce, and the discursive frameworks we mobilise to understand them?

In order to function, architectural theory and practice must be shaped to suit current cultural, economic, and political forces. Thus, architecture embodies reductive logic that conditions the treatment of human and social processes – which raises the question of how to define objectivity for architectural mentalities that must conform to a set of immediate conditions. This book focuses on meaning, and on the physical and mental processes that define life in built environments. The potential to draw knowledge from aesthetics, psychology, political economy, philosophy, geography, and sociology is offset by the fact that architectural logic is inevitably reductive, cultural, socio-economic, and political. However, despite the duty to conform, it is argued that the treatment of human processes, and the understanding of architectural mentalities, can benefit from interdisciplinary linkages, small freedoms, and cracks in a system of imperatives that can yield the means of greater objectivity. This is valuable reading for students and researchers interested in architectural theory as a working reality, and in the relationships between architecture and other fields.

In the last quarter century, a new form of iconic architecture has appeared throughout the world's major cities. Typically designed by globe-trotting "starchitects" or by a few large transnational architectural firms, these projects are almost always funded by the private sector in the service of private interests. Whereas in the past monumental architecture often had a strong public component, the urban ziggurats of today are emblems and conduits of capitalist globalization. In The Icon Project, Leslie Sklair focuses on ways in which capitalist globalization is produced and represented all over the world, especially in globalizing cities. Sklair traces how the iconic buildings of our era-elaborate shopping malls, spectacular museums, and vast urban megaprojects--constitute the triumphal "Icon Project" of contemporary global capitalism, promoting increasing inequality and hyperconsumerism. Two of the most significant strains of iconic architecture--unique icons recognized as works of art, designed by the likes of Gehry, Foster, Koolhaas, and Hadid, as well as successful, derivative icons that copy elements of the starchitects' work--speak to the centrality of hyperconsumerism within contemporary capitalism. Along with explaining how the architecture industry organizes the social production and marketing of iconic structures, he also shows how corporations increasingly dominate the built environment and promote the trend towards globalizing, consumerist cities. The Icon Project, Sklair argues, is a weapon in the struggle to solidify capitalist hegemony as well as reinforce transnational capitalist control of where we live, what we consume, and how we think.

Mobility - flows, movement and migration in social life - has emerged as a central area of sociological debate, yet one of its most dominant forms, automobility, has remained largely ignored. Edited by three leading social analysts, Automobilities presents one of the first and most wide-ranging examinations of the car and its promise of autonomy and mobility. Drawing on rich empirical detail, from ethnographies of office work on the motorway to the important of the car in French cultural theory, the contributions demonstrate just how significant have been the economic, technological, social and political consequences of a pervasive and accelerating culture of the car. A broad array of theories are put to work to illuminate this vast and yet neglected topic: strategy and tactics, complexity theory, performativity, actor network theory, film theory, material culture, theories of non-places, embodiment, sensuous geography/sociology, ethnomethodology and non-representational theory. This book will firmly establish automobilities as a key topic for theory and research. Automobilities represents a landmark text that will contribute to and provide a significant impetus for the emerging analysis of mobilities in contemporary societies.

The Color Line and the Assembly Line tells a new story of the impact of mass production on society. Global corporations based originally in the United States have played a part in making gender and race everywhere. Focusing on Ford Motor Company’s rise to become the largest, richest, and most influential corporation in the world, The Color Line and the Assembly Line takes on the traditional story of Fordism. Contrary to popular thought, the assembly line was perfectly compatible with all manner of racial practice in the United States, Brazil, and South Africa. Each country’s distinct racial hierarchies in the 1920s and 1930s informed Ford’s often divisive labor processes. Confirming racism as an essential component in the creation of global capitalism, Elizabeth Esch also adds an important new lesson showing how local patterns gave capitalism its distinctive features.

Dream Car tells the story of entrepreneur Malcolm Bricklin’s fantastical 1970s-era Safety Vehicle-1 (SV1), audaciously launched during a tumultuous breakpoint in postwar history. The tale of the sexy-yet-safe SV1 reveals the influence of automobiles on ideas about the future, technology, entrepreneurship, risk, safety, showmanship, politics, sex, gender, business, and the state, as well as the history of the auto industry’s birth, decline, and rebirth. Written as an “open road,” the book invites readers to travel a narrative arc that unfolds chronologically and thematically. Dream Car’s seven chapters have been structured so that they can be read in any order, determined by whichever theme each reader finds most interesting. The book also includes a musical playlist of car songs from the era and songs about the SV1 itself.