From Sandlots To The Super Bowl

"This book also details how the league faced challenges from rival leagues, the government, and at times, itself. Finally, it documents how the NFL mastered the use of new technologies like television to market itself, generate new revenue, and secure its financial future. Coenen approaches the history of the National Football League not only with stats and scores but with what happened beyond the gridiron."--Jacket.

The 1951 Los Angeles Rams were one of the greatest teams in professional football history. Led by pioneer owner Daniel Reeves, head coach Joe Stydahar, and future Hall of Famers Bob Waterfield, Norm Van Brocklin, Elroy Hirsch, Tom Fears, and Andy Robustelli, the team won the NFL championship of that season. In doing this, they defeated the defending champion Cleveland Browns in a fantastic rematch of the 1950 title game. The Rams were the first team in a major professional sports league to relocate to the West Coast, forever changing the face of the NFL and professional sports in America. Fueled by an exciting and accomplished lineup of veteran star players and impactful rookies, the product of the Rams' innovative scouting system and their reintegration of the NFL in 1946, the Rams successfully married the NFL to the glamorous world of Hollywood. Delve into the story of the '51 Rams, the NFL's First West Coast Champions.

On the field, legends like Don Hutson, Ray Nitschke, and Brett Favre made the Green Bay Packers into a professional football powerhouse. But the history of the NFL’s only small-town franchise is as much a story of business creativity as gridiron supremacy. Behind every Packer who became a legend on the field, there was an Andrew Turnbull, Dominic Olejniczak, or Bob Harlan, leaders whose dedication and creativity in preserving the franchise were unwavering. Green Bay Packers: Trials, Triumphs, and Traditions tells the improbable story of professional football’s most iconic team, and along the way gives a unique window into the rise of modern professional sports. As the NFL has evolved into a financial juggernaut, the Green Bay Packers, with more than 112,158 stockholders, stand alone as the only professional sports franchise owned by fans, thus providing the only public record of how a sports team is run. Featuring more than 300 photographs, some never before seen, Green Bay Packers illustrates how the most creative team in sports is also one of the most successful, with names like Lambeau, Canadeo, Lombardi, Hornung, Holmgren, and White leading the way to a league-best thirteen NFL titles and twenty-one Hall of Fame inductees. This comprehensive, up-to-date history of the Packers includes the 2011 season.

A de facto American national holiday and phenomenon, the Super Bowl claims a spot as one of the most significant sporting events in the world and the most widely celebrated, feasted and feasting event of the year— with $14+ billion at stake, commercials costing $7 million for a 30-second spot, record-setting broadcast ratings, and 113+ million viewers. More avocados (105 million pounds) are consumed, and more beer is drunk (325 million gallons) on the single day of Superbowl Sunday. But there is much more at play than partying at our annual sports extravaganza, as this scholarly researched yet readable volume demonstrates: Here you will read a historical perspective that includes discussions of the meta-event’s economics (stakeholders, host cities, advertising, gambling, and media), fandom, ratings, halftime entertainment, the roles of mythic spectacle and religion, football’s sexist, militaristic language, gender issues like cheerleaders and sex trafficking, the Puppy Bowl, medical concerns like concussions and violence, tailgating and foodie ideas—all along with tidbits about your favorite team(s) and player(s). Touchdown!

In 2016, the Super Bowl, the climactic spectacle of American professional football, celebrated its 50th anniversary. The Super Bowl stands as the broadest ‘shared experience’ in American culture. As television ratings, cultural practices, and scholarly tomes reveal, more people participate in watching the Super Bowl than in any other common endeavour in the United States. The Super Bowl has become a new national holiday dedicated to the celebration of consumption—the driving force underneath modern culture. Beyond the borders of the United States, the Super Bowl does not rank as highly as a global phenomenon, though it increasingly draws larger audiences in a few nations around the globe. Some watch as curious students of American habits, others seem to be developing affinity for American-style football. The global dynamics of the consumption of football reveal much about the dynamics of American ‘soft power’ and cultural influence in the new globalized social networks that are emerging as consumption increasingly powers not only the United States but also the world economy. A Half Century of Super Bowls: National and Global Perspectives on America’s Grandest Spectacle analyzes the Super Bowl in shaping American and global communities and identities. It was originally published as a special issue of the International Journal of the History of Sport.

The epic tale of the five owners who shepherded the NFL through its tumultuous early decades and built the most popular sport in America The National Football League is a towering, distinctly American colossus spewing out $14 billion in annual revenue. But it was not always a success. In The League, John Eisenberg focuses on the pioneering sportsmen who kept the league alive in the 1920s, 1930s, and 1940s, when its challenges were many and its survival was not guaranteed. At the time, college football, baseball, boxing, and horseracing dominated America's sports scene. Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell believed in pro football when few others did and ultimately succeeded only because at critical junctures each sacrificed the short-term success of his team for the longer-term good of the league. At once a history of a sport and a remarkable story of business ingenuity, The League is an essential read for any fan of our true national pastime.

In 2016 the Rams left St. Louis for Los Angeles--having departed L.A. for St. Louis in 1995--and caused much heartbreak among fans. NFL teams are notorious for decamping to more profitable markets and the Rams' history of opportunistic moves goes back to 1946, when they left Cleveland, their original hometown, where fans had cheered them to a championship a month earlier. The move to L.A. from Cleveland shocked the NFL and shook up its power structure. It also jolted the all-white league into reintegration, prepared the way for the Browns, and made the Rams the only NFL champs ever to have spent the following season in a different city. This is the story of how the Rams went from a home-grown Ohio team funded by local businessmen to the first major-league franchise on the West Coast, and how their departure jumpstarted a chain of events in Cleveland that continues to this day.

Cast as the ultimate hardhats, football players of the 1960s seemed to personify a crewcut traditional manhood that channeled the Puritan work ethic. Yet, despite a social upheaval against such virtues, the National Football League won over all of America—and became a cultural force that recast politics in its own smashmouth image. Jesse Berrett explores pro football's new place in the zeitgeist of the 1960s and 1970s. The NFL's brilliant harnessing of the sports-media complex, combined with a nimble curation of its official line, brought different visions of the same game to both Main Street and the ivory tower. Politicians, meanwhile, spouted gridiron jargon as their handlers co-opted the NFL's gift for spectacle and mythmaking to shape a potent new politics that in essence became pro football. Governing, entertainment, news, elections, celebrity--all put aside old loyalties to pursue the mass audience captured by the NFL's alchemy of presentation, television, and high-stepping style. An invigorating appraisal of a dynamic era, Pigskin Nation reveals how pro football created the template for a future that became our present.