Fundamentals Of Sport Management

Engaging and reader friendly, Fundamentals of Sport Management addresses the foundations of the field for students and professionals. It provides real-world examples and career opportunities in the exciting world of sport management.

"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.

With an updated and expanded look at the skills and knowledge needed to succeed in the sport industry, this 3rd Edition maintains its previous editions stance as one of the most widely adopted sport management foundational texts on the market. Editors Andy Gillentine and R Brian Crow, along with a team of leading authors, aim to provide readers with a dynamic and comprehensive overview of the core concepts and current trends of the industry. Their years of experience as elite academicians and practitioners make this volume a cutting-edge resource for undergraduates considering or pursuing careers in sport management. Topics covered in this edition include economics and finance, marketing, sponsorship and sales, facility and event management, media relations, governance, and ethics.

Fundamentals of Sport Marketing has become the standard by which other textbooks in the field are measured, and the third edition of this text once again raises that standard. The numerous updates and new material added throughout the book are based on the most up-to-date research and developments that have taken place in sport marketing, sport management, and the sport industry. As a result, Fundamentals of Sport Marketing, Third Edition, is the most current, contemporary, and indispensable book on sport marketing that is available. To supplement the rich information in the textbook, case studies written about current topics relevant to each chapter have been added to this edition of Fundamentals of Sport Marketing. In addition, the appendices contain directories of sport businesses, associations, trade publications, and academic journals; abstracts from recent research in sport marketing; and several examples of sport marketing research instruments. The authors, Dr. Brenda G. Pitts and Dr. David K. Stotlar, have unparalleled experience consulting and working in the industry and are both well known and respected across the globe. They have authored three workbooks, all published by Fitness Information Technology, that serve as excellent companions to this text: Case Studies in Sport Marketing, Developing Successful Sport Marketing Plans, Second Edition, and Developing Successful Sport Sponsorship Plans, Second Edition.

What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context. The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to encourage students to develop a strategic mindset, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organizational change, and the multiple layers of strategy in sport. Full of real-world case studies from diverse, international sport business environments, and useful pedagogical features such as review questions and guides to online resources, this is an essential text for any sport management course and an invaluable resource for sport development, recreation management, or events management courses.

Sport Management: The Basics is an engaging and accessible introduction to sport management which considers a range of contemporary philosophical, social, cultural and political matters as they impact on this growing field. Drawing links between academic theory and practice, it explores the current challenges facing managers in the sport industry, addressing topics including: the history of sport management the role of the manager levels of management the public, private and voluntary sectors sport management in the global marketplace With suggestions for further reading throughout the text, a comprehensive chapter on employment and employability, and case studies which explore both theory and practice, Sport Management: The Basics offers a clear and concise introduction for anyone seeking to study or work in sport management.

This handbook offers a comprehensive overview of the most important and fundamental elements for the management of team sports organisations. It is intended to meet the needs of full-time and voluntary individuals in management positions in professional and semi-professional sports clubs, leagues and federations, and those who aspire to such positions. In addition to management-relevant aspects, its interdisciplinary approach also includes the basics of law and media, which are vital to the successful management of team sports organisations. Bringing together experts from the respective disciplines, the book’s content is presented in a clear and straightforward manner, facilitating its implementation in practice.