Fundraising From Uk Donors

Packed with resources and tips, Fundraising from UK donors, is an invaluable guide to anyone, anywhere wanting to raise money from the UK. Jill Ritchie has over three decades of experience in fundraising and has specialised in raising money in the UK for global universities, non-profit organisations and faith based entities for more than 20 years. She shares her wealth of experience in this accessible and reader-friendly guide – her 28th book. Fundraising from UK donors covers an array of funding sources: individuals, the wealthy, trusts, bequests, events and many more. She also demystifies the requirement for a UK-based charity partner and explains Gift Aid (whereby the UK Government adds to individual donors’ gifts).

If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.” Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.

A donor-based approach to the business of raising money.

Small donors are at least as important to charitable organizations as large donors, and the author presents ideas and procedures to reward them and gain their ongoing support.

Charitable fundraising has become ever more urgent in a time of extensive public spending cuts. However, while the identity and motivation of those who donate comes under increasingly close scrutiny, little is known about the motivation and characteristics of the ‘askers’, despite almost every donation being solicited or prompted in some way. This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising.

Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts. Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: Getting supporters to do more than give Evaluating your Web site Blogs — an important development in fundraising The power of celebrity in building communities How to leverage an individual supporter's social network Online marketing to ethnic and special interest communities How to influence single-gift Web donors to become monthly donors The opportunities and challenges of multi-channel marketing Why ePhilanthropy succeeds — seven pillars of e-success Connecting with planned gift donors and prospects Buttons and banners on company Web sites Plus much more! Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.

This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.

University Fundraising in Britain is an account of the culture change in British universities as people from all walks of life rallied to the cause of maintaining the quality of teaching and research through fundraising, in the face of the unprecedented expansion of student numbers. It recounts how a few individuals began to adapt professional fundraising to an academic environment, describes the impact of transatlantic ideas of ‘best practice’ and their adaptation to local circumstances through the work of a few individuals from the UK and North America, and how the academic leadership, government policy and influential volunteers came together to expand philanthropy as an important source of revenue in colleges and universities throughout the UK. It documents the expansion of student numbers in the USA and UK and the differing financial models supporting the higher education sector. When New Labour found the existing funding model of higher education to be unsustainable, one response was to seek new ways to kick-start university fundraising, and to encourage philanthropy. University leaders were quick to respond and to follow the early pioneers such as the universities of Edinburgh and later Oxford and Cambridge. The result was a significant increase in non-governmental sources of income and a new profession of university fundraisers. William Squire was the first development director at the University of Cambridge and the book incorporates many of his personal experiences in the changing world of university fundraising. Whilst University Fundraising in Britain is a work of social history that primarily focuses on university fundraising, many parts of the book apply wherever there is a need to attract funds for all kinds of charitable and cultural activities. The book has a foreword by Sir Adrian Cadbury, former Chancellor of Aston University and a well-known industrialist and philanthropist.