Gender Commodity

Gender has become a commodity. Today's economy trades in symbols and narratives as much as in objects. As such, gender can be bought and sold, produced as an object, and demands constant work. What makes the commodity object seem alien, mysterious, and even threatening, Marx tells us, is that the worker's social relations - his subjectivity - are taken away from him and stamped into the object which then appears to have a life of its own, disassociated and threatening. Gender Commodity argues that gender is a social relation made into such an alienated object. In today's situation of radical insecurity, people are reaching out and identifying with objects - including symbolic ones - that promise quite falsely that they grant stability, duration, and fulfillment, and gender has been made into one of those. Gender Commodity is an interdisciplinary study that brings literary studies into dialogue with the surrounding mediascape around issues of gender, culture, and economy. It also asks how the symbolic production of gender commodity at home informs an imagination of gender policy as it reaches out globally. As it criticizes gender-affirmative feminism for participating in the culture of the commodity, Gender Commodity also looks to feminism to imagine gender otherwise.

Gendered Commodity Chains is the first book to consider the fundamental role of gender in global commodity chains. It challenges long-held assumptions of global economic systems by identifying the crucial role social reproduction plays in production and by declaring the household as an important site of production. In affirming the importance of women's work in global production, this cutting-edge volume fills an important gender gap in the field of global commodity and value chain analysis. With thirteen chapters by an international group of scholars from sociology, anthropology, economics, women's studies, and geography, this volume begins with an eye-opening feminist critique of existing commodity chain literature. Throughout its remaining five parts, Gendered Commodity Chains addresses ways women's work can be integrated into commodity chain research, the forms women's labor takes, threats to social reproduction, the impact of indigenous and peasant households on commodity chains, the rapidly expanding arenas of global carework and sex trafficking, and finally, opportunities for worker resistance. This broadly interdisciplinary volume provides conceptual and methodological guides for academics, graduate students, researchers, and activists interested in the gendered nature of commodity chains.

Gendered Commodity Chains is the first book to consider the fundamental role of gender in global commodity chains. It challenges long-held assumptions of global economic systems by identifying the crucial role social reproduction plays in production and by declaring the household as an important site of production. In affirming the importance of women's work in global production, this cutting-edge volume fills an important gender gap in the field of global commodity and value chain analysis. With thirteen chapters by an international group of scholars from sociology, anthropology, economics, women's studies, and geography, this volume begins with an eye-opening feminist critique of existing commodity chain literature. Throughout its remaining five parts, Gendered Commodity Chains addresses ways women's work can be integrated into commodity chain research, the forms women's labor takes, threats to social reproduction, the impact of indigenous and peasant households on commodity chains, the rapidly expanding arenas of global carework and sex trafficking, and finally, opportunities for worker resistance. This broadly interdisciplinary volume provides conceptual and methodological guides for academics, graduate students, researchers, and activists interested in the gendered nature of commodity chains.

Examines the constructions of feminine consumption in the nineteenth century in relation to capitalism and domesticity.

How eighteenth-century fashion publications assumed a leading role in defining women's legitimate sphere of activities. In Market à la Mode, Erin Mackie examines the role that The Tatler and The Spectator, two eighteenth-century British lifestyle magazines, played in the growth of fashion and how they influenced their readers. She traces the commercial context in which they operated, focusing on the processes of commodification, fetishization, and revisions of gender identity. Mackie's study makes clear that fashion publications, far from being commentaries on passing trends, assumed a leading role in defining women's legitimate sphere of activities as well as in the development of commerce as recreation.

For centuries throughout large portions of the globe, petty agriculturalists and industrialists have set their physical and mental energies to work producing products for direct consumption by their households and for exchange. This twofold household reproduction strategy, according to both Marxist and neoclassical approaches to development, should have disappeared from the global economy as labor was transformed into a producer as well as a consumer of capitalist commodities. But in fact, during the twentieth century, only the United States and Britain seem to have approximated this predicted scenario. Tens of millions of households in contemporary Asia, Africa, and Latin America and millions more in industrialized capitalist economies support themselves through petty commodity production alone or in combination with petty industry wage labor. Obliging Need provides a detailed and comprehensive analysis of small-scale peasant and artisan enterprise in the Oaxaca Valley of Mexico. The authors show how commodity production is organized and operates in different craft industries, as well as the ways in which it combines with other activities such as household chores, agriculture, wage labor, and petty commerce. They demonstrate how—contrary to developmentalist dogma—small-scale capitalism develops from within Mexico's rural economy. These findings will be important for everyone concerned with improving the lives and economic opportunities of countryfolk in the Third World. As the authors make clear, political mobilization in rural Mexico will succeed only as it addresses the direct producers' multiple needs for land, credit, more jobs, health insurance, and, most importantly, more equitable remuneration for their labor and greater rewards for their enterprise.

From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with “British to the core” Canadian apples, “British to the backbone” New Zealand lamb, and “All British” Australian butter. In remarkable yet forgotten advertising campaigns, prime ministers, touring cricketers, “lady demonstrators,” and even boxing kangaroos were pressed into service to sell more Dominion produce to British shoppers. But as they sold apples and butter, these campaigns also sold a Dominion-styled British identity. Selling Britishness explores the role of commodity marketing in creating Britishness. Dominion settlers considered themselves British and marketed their commodities accordingly. Meanwhile, ambitious Dominion advertising agencies set up shop in London to bring British goods, like Ovaltine, back to the dominions and persuade their fellow citizens to buy British. Conventionally nationalist narratives have posited the growth of independent national identities during the interwar period, though some have suggested imperial sentiment endured. Felicity Barnes takes a new approach, arguing that far from shaking off or relying on any lasting sense of Britishness, Dominion marketing produced it. Selling Britishness shows that when constructing Britishness, advertisers employed imperial hierarchies of race, class, and gender. Consumption worked to bolster colonialism, and advertising extended imperial power into the everyday. Drawing on extensive new archives, Selling Britishness explores a shared British identity constructed by marketers and advertisers during advertising’s golden age.

In the most original and ambitious synthesis yet undertaken in Melanesian scholarship, Marilyn Strathern argues that gender relations have been a particular casualty of unexamined assumptions held by Western anthropologists and feminist scholars alike. The book treats with equal seriousness—and with equal good humor—the insights of Western social science, feminist politics, and ethnographic reporting, in order to rethink the representation of Melanesian social and cultural life. This makes The Gender of the Gift one of the most sustained critiques of cross-cultural comparison that anthropology has seen, and one of its most spirited vindications.