Gene Genius

Gene Genius Understand your DNA and create your own genetic roadmap to health and happiness Ever wondered why someone on exactly the same diet loses weight much faster than you? Puzzled about why you crave a sugar fix more than other people seem to? Can't understand why your best friend stresses less than you? Can't work out why some people love taking risks, when you don't? The answers are all in our genes. Today, we sit on the threshold of the most far - reaching health revolution of our times, now we can identify some of the key genes that make a huge difference to our individual make - up. Gene Genius explains the science of DNA and genetic inheritance. This book takes you on a journey through the human genome, shedding light on how your genes influence your mental and physical health and showing how you can plot a clear path to a healthier you. Leading genetic scientist Dr Margaret Smith along with health writer Sue Williams offer suggestions for how to deal with any problematic genetic inheritance, such as a predisposition to weight gain, mental illness, stress, cancer, heart disease, diabetes, drug or alcohol dependencies and much more. Their sensible, informed advice reveals how you can transform your health and well - being by working in harmony with your genes and accomplish life - changing results. Ever wondered why someone on exactly the same diet loses weight much faster than you? Puzzled about why you crave a sugar fix more than other people seem to? Can't understand why your best friend stresses less than you? Can't work out why some people love taking risks, when you don't? The answers are all in our genes. Today, we sit on the threshold of the most far reaching health revolution of our times, now we can identify some of the key genes that make a huge difference to our individual make - up. Gene Genius explains the science of DNA and genetic inheritance. This book takes you on a journey through the human genome, shedding light on how your genes influence your mental and physical health and showing how you can plot a clear path to a healthier you. Leading genetic scientist Dr Margaret Smith along with health writer Sue Williams offer suggestions for how to deal with any problematic genetic inheritance, such as a predisposition to weight gain, mental illness, stress, cancer, heart disease, diabetes, drug or alcohol dependencies and much more. Their sensible, informed advice reveals how you can transform your health and well being by working in harmony with your genes and accomplish life changing results.

How can we account for the sudden appearance of such dazzling artists and scientists as Mozart, Shakespeare, Darwin, or Einstein? How can we define such genius? What conditions or personality traits seem to produce exceptionally creative people? Is the association between genius and madness really just a myth? These and many other questions are brilliantly illuminated in The Origins of Genius. Dean Simonton convincingly argues that creativity can best be understood as a Darwinian process of variation and selection. The artist or scientist generates a wealth of ideas, and then subjects these ideas to aesthetic or scientific judgment, selecting only those that have the best chance to survive and reproduce. Indeed, the true test of genius is the ability to bequeath an impressive and influential body of work to future generations. Simonton draws on the latest research into creativity and explores such topics as the personality type of the genius, whether genius is genetic or produced by environment and education, the links between genius and mental illness (Darwin himself was emotionally and mentally unwell), the high incidence of childhood trauma, especially loss of a parent, amongst Nobel Prize winners, the importance of unconscious incubation in creative problem-solving, and much more. Simonton substantiates his theory by examining and quoting from the work of such eminent figures as Henri Poincare, W. H. Auden, Albert Einstein, Marie Curie, Charles Darwin, Niels Bohr, and many others. For anyone intrigued by the spectacular feats of the human mind, The Origins of Genius offers a revolutionary new way of understanding the very nature of creativity.

"Fresh insights into the nature of exceptional peformance…. A deeply interesting and important book” (New York Times Book Review) that offers a revolutionary and life-changing message on the new science of human potential. Is true greatness obtainable from everyday means and everyday genes? Conventional wisdom says no, that a lucky few are simply born with certain gifts. Now you can forget everything you think you know about genes, talent, and intelligence, and take a look at the amazing new evidence. Here, interweaving cutting-edge research from numerous scientific fields, David Shenk offers a new view of human potential, giving readers more of a sense of ownership over their accomplishments, and freeing parents from the bonds of genetic determinism. As Shenk points out, our genes are not a “blueprint” that dictate individual destinies. Rather we are all the product of interplay between genes and outside stimuli—a dynamic that we can influence. It is a revolutionary and life-changing message.

The year is 2054 and humanity's genetic health is in the hands of the giant de Margham Corporation. Established by Maelgwen de Margham and her late husband, Saul, the Corporation supplies a universal gene therapy that avoids violation of the Marshall Dictat: the absolute prohibition on making inheritable changes in a person's genetic structure.

Our future was with the collective, but our survival was with the individual, and the paradox was killing us everyday. John Le Carre Smiley's People (1979) Since the time of Ancient Greek lyrical poetry, it has been one of man's dreams to explain his own conduct. This is the background to all his activities, from literature to speculative philosophy, including those odds and ends which, for want of a better name and more precise boundaries are called "human science". Over the past nine or ten years a new member has been added to this inquisitive family, one which, moreover, claims to be scientific to an extremely high degree: biology. This is in fact a recurrent event, since theses designed to introduce causal biological expla nations into the general field of human action had already been formulated on at least two occasions (in original Darwinism and the Neo-Darwinist synthesis). Ethologists and sociobiologists are today taking over and as suring us that they have the necessary tools to provide an answer to what perhaps seemed the most slippery subject in the hands of science: the social being. As might be expected, philosophers have reacted with some scepticism. Though human conduct is undoubtedly subject to determinants, the lion's share of responsi bility lies with society itself. At the time when biology was beginning to develop the theories necessary to overcome cre ationism, Karl Marx had already managed to construct highly sophisticated interpretive models of human social behaviour.

Gene Genius: Understand your DNA and create your own genetic roadmap to health and happiness - Ever wondered why someone on exactly the same diet loses weight much faster than you? - Puzzled about why you crave a sugar fix more than other people seem to? - Can't understand why your best friend stresses less than you? - Can't work out why some people love taking risks, when you don't? The answers are all in our genes. Today, we sit on the threshold of the most far-reaching health revolution of our times -- now we can identify some of the key genes that make a huge difference to our individual make-up. Gene Genius explains the science of DNA and genetic inheritance. This book takes you on a journey through the human genome, shedding light on how your genes influence your mental and physical health and showing how you can plot a clear path to a healthier you. Leading genetic scientist Dr Margaret Smith along with health writer Sue Williams offer suggestions for how to deal with any problematic genetic inheritance, such as a predisposition to weight gain, mental illness, stress, cancer, heart disease, diabetes, drug or alcohol dependencies and much more. Their sensible, informed advice reveals how you can transform your health and well-being by working in harmony with your genes and accomplish life-changing results.

Young geneticist Catherine Fox has discovered a source of genius in our genes. Unfortunately, her former mentor and spurned lover, a Nobel Prize-winning geneticist, would do anything to obain her confidential research.

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers." —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands "Marketing Genius offers marketers 99% inspiration for only 1% perspiration." —Hugh Burkitt, CEO, The Marketing Society