Generation Why

Perhaps more than ever before, young people entering the workforce are searching for meaning and authenticity in their careers. This book helps managers understand the postmodern worldview held by generation Z and younger millennials, how it influences their behaviour at work, and how they want to be led in the workplace. Karl Moore takes a practical and down-to-earth approach to understanding what drives millennials and generation Z and how the education system they were brought up in has informed their worldview. Based on hundreds of interviews conducted with under-thirty-year-olds across Canada, the United States, Japan, Iceland, the United Kingdom, and elsewhere, as well as interviews with executives to gain their perspectives on changing dynamics in the workplace, Generation Why provides a thorough study of these generations’ ideas about truth, hierarchy, and leadership. Focusing on listening, purpose, reverse mentoring, feedback, and how people relate to each other in the workplace, Generation Why provides the essential tools for effectively working with millennials and generation Z and unlocking their full professional potential.

Generation Why Not?® lays out 7 Principles that many highly successful people hold as their core beliefs about business and life. They know it’s not about your age, your gender, or your background—it’s about your attitude. Through personal interviews with and observations of a diverse community of individuals ranging from multi-millionaire CEOs, to octogenarians starting new careers, to second and third do-overs, to young adults reinventing the world, author Ruth Klein offers insights and practical applications you can start using to begin to see your life and work through a new lens—one of clarity and purpose. Once you’ve embraced the tools of Generation Why Not?®, you’ll no longer adhere to “I have to see it to believe it.” First, you’ll believe it—and then everyone will see it.

The Millennials are next in line to lead the World. Is the church investing enough into this Generation? Generation Y has questions about life, ministry, marriage, and church that can be summed up by calling them Generation "Why." Is the church ready for Millennial questions? Are Ministers and Pastors prepared to lead this generation into their specific purposes in Christ? Ministering to Millennials: 2nd Edition will inform and challenge the Body of Christ regarding a generation that is forging forth to do great things but is still seeking purpose.

Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred—thus the consumer and labor markets converge in some critical dimensions. This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author’s experiences from hundreds of organizations where he has been involved as a consultant – offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.

Addressing various levels of the corporate ladder, from customer service to the CEO, this handbook explores "The Excellence Myth," revealing a philosophy of excellence to help individuals and organisations reach their performance potential.