Gensler Entertainment

The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers. Based upon two holistic empirical models and the analysis of real-world data, Tanja Fink is able to show important drivers of user engagement in influencer branding. Therefore, the author is building upon established models from research in celebrity endorsement, product placement and social media marketing. The profound empirical results reveal surprising and highly relevant insights for brand managers which call for a more conscientious (visual) integration of brands in user-generated content (UGC) on Instagram. In addition, the author detects several mechanisms for increasing user engagement while preventing user reactance towards the brand endorsement.

-- A comprehensive overview of Gensler's work with the built environment. -- Examines in depth the category of repositioning. -- Written by a renowned team of professionals in the field.This volume focuses on Gensler's architecture practice. Three project types - corporate and campus buildings, renovation and reuse and urban infrastructures - are clearly illustrated and documented.From its original focus on the corporate workplace. Gensler has evolved into a global design and consulting network whose breadth of services is a reflection of the range and diversity of the world economy. Since its founding in 1965, Gensler has built up a significant practice in building architecture - a practice that embraces major airports, convention centers and renovation and adaptive reuse.Gensler's strategic focus has made it a model of 21st century architecture and design practice.

Contemporary architecture of theme-based design is examined in this book, leading to a new understanding of architecture's role in the increasingly diversified consumer environment. It explores the ‘Experience Economy’ to reveal how everyday environments strategically and opportunistically blur our leisure, work, and personal life experiences. Considering scientific design research, consumer psychology, and Hollywood story-telling techniques, the book looks at how the design of theme parks, casinos, and shopping malls has influenced our more unexpectedly themed spaces, from the city to the hospital. Widely taking architecture as a social practice, this text is of relevance to all cultural and sociological studies in the built and material environment.

“Toward a Ludic Architecture†is a pioneering publication, architecturally framing play and games as human practices in and of space. Filling the gap in literature, Steffen P. Walz considers game design theory and practice alongside architectural theory and practice, asking: how are play and games architected? What kind of architecture do they produce and in what way does architecture program play and games? What kind of architecture could be produced by playing and gameplaying?

The Themed Space: Locating Culture, Nation, and Self is the first edited collection focused on the significance of the theme space. The first section of the text discusses the ways in which theming acts as a form of authenticity. Included are articles on the theme park Dollywood, the historic Coney Island, the uses of theming in Flagstaff, Arizona, and the Las Vegas Strip. Section two considers theming as a reflection of nation, and its authors focus on Chinese theme parks and shopping malls, the Lost City theme park in South Africa, and the Ain Diab resort district in Casablanca. The third section of the book illustrates how theming often targets the person—whether famous or everyday. The authors look at spaces ranging from the Liverpool John Lennon Airport, love hotels in Japan, and the Houston, Texas theme park AstroWorld. The final section emphasizes theming as a projection of the mind and psychology. The authors focus on behind-the-scenes tourism at Universal Studios and the Ford Rouge Factory Tour, the use of theming in unexpected spaces like Florida themed clinics, theming in virtual reality spaces of video games, and the social controversies related to theming in various parts of the world. The book includes a comprehensive bibliography on theming and a list of key terms. The Themed Space is of great interest to students of all levels and scholars of anthropology, urban studies and sociology.

"In addition to film, television, and more recently, the worldwide web, the creation of physical places has become an important part of the entertainment industry. As Robert L. Ward, creative director at Universal studios, explains in his introduction published here, the roots of entertainment development, the part of the industry most focused on such placemaking, go back to films - to the way that shots are "blocked" and stories unfold." "As this volume illustrates, entertainment development has become a fertile ground for collaborations between the creative talents within the entertainment industry and architects. Gensler, architects whose roots in entertainment include the expansion of many of its best known film and television studios, has become a prominent creative partner of the industry - one of the few forging new opportunities for architects by working across the entire process, from concept through delivery." "This volume introduces Gensler's expanded portfolio - not just studios and production facilities, but the new generation of megaplex movie theaters, urban entertainment centers, theme parks, entertainment-anchored mixed-use development, and entertainment-themed retail. Illustrated, it includes valuable commentary by Gensler architects who have become the leading specialists in these different project types."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Interior Design Masters contains 300 biographical entries of people who have significantly impacted design. They are the people, historical and contemporary, that students and practitioners should know. Coverage starts in the late Renaissance, with a focus on the twentieth and twenty-first centuries. The book has five sections, with the entries alphabetical in each, so it can serve as a history textbook and a reference guide. The seventeeth- and eighteenth-century section covers figures from Thomas Chippendale to Horace Walpole. The nineteenth-century section includes William Morris and Candace Wheeler. The early twentieth-century section presents modernism’s design heroes, including Marcel Breuer, Eileen Gray, and Gilbert Rohde. The post-World War II designers range from Madeleine Castaing to Raymond Loewy. The final contemporary section includes Ron Arad and the Bouroullec brothers. These are the canonical figures who belong to any design history. The book also contains less well-known figures who deserve attention, such as Betty Joel, the British art deco furniture designer; Paul Veysseyre, the Frenchman active in China in the 1930s; and more recently Lanzavecchia-Wai, the Italian-Singaporean duo whose work ranges from health care to helicopters. Global in its coverage, the book is richly illustrated with over 600 black-and-white and color photographs.