Get The Meeting

What's the one critical networking skill that can make or break your career? Your ability to Get the Meeting! Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing—using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent—has helped professionals around the world open more doors in their careers and reach new heights of success. Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help readers break through to their top accounts in the most effective ways possible. With more than 60 fully illustrated case studies and tactical examples, this new book takes you inside successful contact marketing campaigns—from strategy, through execution, to results—and forecasts the contact marketing campaigns of the future based on cutting-edge technology. Full-color photography and in-depth interviews with the campaigns' designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns. From Hollywood to the search for Amazon's HQ2, from a surprising new Contact Marketing model, to "Pocket Campaigns," which could replace traditional business cards, and persistence elements that run throughout a sales cycle, and from LinkedIn to virtual reality, Get the Meeting! will spark your imagination and give you the tools you need to get the meetings—and life-changing results—you always wanted.

Authored by Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke, this book reveals methods he's developed to get those crucial conversations after years of experience, and from studying the secrets of others whov́e had similar breakthrough results. --

The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a twenty-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods the Maverick Method has been proven by salespeople on the front lines of the most difficult selling environments imaginable. The Mavericks that we have modeled have been able to create new markets, dominate their market segments and marginalize their competitors. What you will learn from the Maverick Selling Method: How a complex sale really works How to control the buying process How to customize your selling process for your unique product How to set and change the rules that will justify the buying decision How to marginalize any competitor How to close the deal in a predictable manner before your competitor even knows they have lost What Mavericks do differently How you can become a Maverick

Meetings don’t have to be painfully inefficient snoozefests—if you design them. Meeting Design will teach you the design principles and innovative approaches you’ll need to transform meetings from boring to creative, from wasteful to productive. Meetings can and should be indispensable to your organization; Kevin Hoffman will show you how to design them for success.

It seems these days that everyone hates meetings. How many times have you heard someone say, "We have too many meetings," or "I am booked so solid every day in meetings I never have time to get anything done," or "I'm back-to-back..." But when you talk to people, it isn't that they hate meetings; it's that they don't like meetings in which nothing gets done. No one is sure why the meeting was called, or why half the people are in the room, or what exactly is supposed to get done, or what was decided. We complain about meetings, but we seem to attend more and more of them. This book is for people who need to lead effective meetings, in any context. It is a blueprint for how to have your meetings work, defined as, meetings that achieve the results you want to achieve, in the meeting and afterwards. It's a how-to guide for using the time you spend planning, organizing and conducting meetings wisely. It's about getting results through meetings. Why are effective meetings important? Meeting quality matters. Well-run organizations have well-run meetings. Sloppily run organizations have sloppily run meetings. What are the signs of a bad meeting? The meeting starts late. There is no agenda. The meeting runs over. No one is sure what if anything was decided or accomplished. The same meeting to discuss the same topic seems to be held over and over again. No one knows what the next steps are or who is supposed to follow up whom for what. Someone monopolizes the meeting and someone else talks in circles, while yet someone else seems to simply rephrase and repeat what has already been said. Nothing discourages people, whether volunteers or employees, like feeling they are wasting their time. Too many meetings waste time. They sap morale, and leave people frustrated or irritated. This is a shame, as leading an effective meeting is not rocket science once you have a blueprint. If you have an allergic reaction to wasting time in meetings, this book is for you. It is divided into five principal sections: - Preparation - Invitation - Agenda - Delivery - Follow Up The sections outline the five phases of a meeting. For your meeting to be successful (again, defined as, a meeting that achieves the results you want to achieve), you must execute each phase successfully. Meetings versus Presentations The tips in this book are intended to apply to both meetings, in which various people interact in a more-or-less informal setting, and presentations, occasions on which a speaker presents material to an audience in a structured, more-or-less formal setting. Some principles apply more directly to meetings, others to presentations. All are relevant to both.

The hard part just got easy. You know how to sell—that's your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all. Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls ""Contact Campaigns."" Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence. How to Get a Meeting with Anyone provides you with a new toolkit you can put to work right away so you can make the connections that are essential to your success."

Learn how to make meetings shorter, more effective, and more satisfying to everyone in attendance! In most workplaces today, meetings have become dreaded, meaningless, and at best, a necessary evil. Neither should be acceptable to management. All meetings should be powerful tools for solving problems, making decisions, exchanging ideas, and getting results fast. What is the secret to turning pointless into production? Based on years of experience consulting for companies around the world, Brian Tracy has learned firsthand what works in meetings and what doesn’t. In Meetings That Get Results, Tracy will help you learn how to: Structure different types of meetings Establish meeting priorities Set an achievable agenda Summarize discussion points and decisions Gain agreement on action steps, assign responsibility, and set deadlines Maximize the return on time invested, and much more! When you are leading a meeting, both your superiors and your subordinates are assessing your performance. This invaluable pocket-sized guide reveals simple, proven ideas for managers and other leaders to impress your coworkers with your improved skills. Meetings That Get Results shows you how to use structure, purpose, presentations, and more to make your performances more effective and compelling.