Glencoe Entrepreneurship Building A Business Student Edition

Entrepreneurship: Building a Business teaches students the business and academic skills they need to build and manage a successful 21st century business. The text focuses on the fundamentals of entrepreneurship, recognizing opportunities, determining the feasibility of a business idea, conducting market research, managing marketing strategies, and more. The 2016 copyright adds content on online advertising, social media marketing strategies, and crowdfunding. By the time students finish studying the book, they will have thought through every aspect of a comprehensive business plan. Features and activities found throughout the text help students to prepare for their futures and better understand the many factors affecting business success. Includes Print Student Edition

Glencoe Entrepreneurship: Building a Business © 2011 teaches students the business and academic skills they need to build and manage a successful 21st century business. There is extensive coverage of successful young entrepreneurs and web-based businesses as well as traditional "brick and mortar" businesses. The development of a business plan is emphasized.

Offers instructions and worksheets for students to use to write a business plan. Can be used alone or with Glencoe Entrepreneurship: Building a Business.

This program can help your students become successful in creating and running a small business. Its focus is on selecting a business, preparing a business plan, and managing an ongoing operation. Seventy percent of high school students say they want to start their own businesses. This completely revised program provides them with the information and skills that lead to success. It also benefits student-employees by giving them an appreciation for the realities of business, and it helps all students understand there role as a consumer.

Entrepreneurship and Small Business Management will give students the information and decision-making skills necessary to start a small business and make it grow. It also benefits students who don't start or run their own businesses by giving employees a look at the business arena and helping all students understand their roles as consumers.