Global Marketing Management And The Thunderbird Guide To International Business Information Resources On The Www

Technological advances of the past decades have allowed organizations of all sizes to use information technology in all aspects of organizational management. This book presents more than 200 papers that address this growing corporate phenomena.

Thunderbird ist Amerikas führende Graduate School im Bereich globaler Unternehmen. Aufgrund ihres Ausbildungsprogramms für Manager in internationalen Unternehmen wurde sie von BusinessWeek zur Nummer 1 gewählt. Dies ist das erste Buch, das von Thunderbird-Experten herausgegeben wurde: Ein einzigartiger Leitfaden, der eine Reihe von Essays anerkannter Experten enthält und erläutert, wie man erfolgreich ein internationales Unternehmen leitet. Diskutiert wird ein breites Themenspektrum, angefangen bei globaler Unternehmensstrategie, Personalfragen, über Informationstechnologie und die Bedeutung von Informationsmanagement bis hin zum Schutz geistigen Eigentums und dynamischer Wettbewerbsstrategie.

This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities. The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice. More about GMMSO GMMSO4 Student User Guide (2 MB) What is GMMS? For Professors (2 MB) What is GMMS? For Consultants and SMEs (2 MB) Contents:The Global Marketing Management System:Introduction:Globalization and the Need for a Global Business EducationProject-based Learning and GMMSOUnderstanding the Firm's Strategic Position:Information ScanningPerforming a Firm Level Strategic AnalysisSummaryThe Search for Global Markets:The Decision Making ProcessPreliminary Screening of MarketsThe Process of Screening Countries Using Three Separate Screening Matrices Performing an in-Depth Market Analysis of the Two Best MarketsMarket and Company Sales PotentialAnalyzing Market/Country Specific Competitive AnalysisIdentification of Country-entry Conditions for the FirmAnalysis of Financial and Market Entry ConditionsCreating an Entry Strategy into a Selected Market:Selecting an Entry Mode into the Target MarketThe Business Environment of the Selected MarketCreating a Marketing Plan with Its Firm Specific Goals and ObjectivesDeveloping a Product StrategyDeveloping a Pricing StrategyCreation of a Promotional StrategyDeveloping of a Distribution StrategyCreation of a Financial StrategyCreating the Organizational Structure for the New MarketUnderstanding Exit Strategy and ScenariosSummaryThe GMMSO4 Software System:GMMSO4:What Is GMMSO?Bridge the GapBenefitsBackground to the Development of the Online Version of the GMMS MethodLearning OutcomesCase Study:Lafkiotis Winery Entry into United States: A Report Created by Using the GMMSO4 SystemLafkiotis Winery's Strategic AnalysisThe Search for Global MarketEntry Strategy into the US Market Readership: Students, instructors, researchers and professionals working in the fields of marketing management, global strategy and international business.

What is Global Marketing for Small Business? will show you new Global Marketing strategies, low cost website translation & Multilingual Search Engine Optimization (MSEO) techniques, how to handle international payments & taxation, how to make free international phone calls, how to handle international shipping, find international partners, set up a Virtual Franchising(tm) business model and more! What's this book about? Doing business globally is no longer limited to the large multinational companies with large sales and marketing resources. Technology has leveled the playing field to the point where even the smallest companies can successfully compete globally. Never before in history have small businesses had the potential to reach new international customers as easily and inexpensively as they can today using online communication tools and e-Commerce systems over the Internet. In his latest book global business coach John Weisenberger explains: * How to find the best new international markets for the products you're currently selling in your home country today. * How to use low cost translation & Multilingual Search Engine Optimization (MSEO) techniques to make sure your website attracts the attention of new international customer. * How to manage the risks and challenges of taking international payments and then shipping your products overseas * How to use social networking tools and personal relationships to develop new international distribution channels, new products and more * How to leverage your businesses' Intellectual Property using Virtual Franchising(tm) licensing strategies that avoid all the legal and regulatory overhead that is often involved with setting up and doing business in other countries * and much, much more Who is this book for? You should read this book if you're a small business owner, general manager, marketing manager, sales manager or anyone else who has ever thought about expanding their business to a broader global market but has been reluctant to do so because of an apprehension and uncertainty about how much effort it really takes to do business globally. In this book John Weisenberger takes a down-to-earth look at three fast and simple international business expansion techniques and their implementation roadmaps that Small and Medium-sized Enterprises can use to tap into high growth global markets around the world. This book should be read by: Information Marketers Diet/Nutrition eBook authors, Relationship/Dating Websites, Internet Marketing Gurus, Home Business/Small Business Startup Advisors... Coaches/Seminar/Workshop Leaders Sports/Athletic Coaches, Personal Development Coaches, Personal Finance Managers, Business Development Coaches... Trainers/Schools/Educational Providers Technical Product Trainers, Animal/Pet Trainers, Language/Math/History Tutors... Real Estate Agents/Brokers Attract overseas owners/investors to your listings Travel Agents/Tour Guides Promote your town/city/country to the growing middle class overseas Small Hotel or Bed & Breakfast Owners Become more visible to overseas travel agents and event planners Specialty Manufacturers and Retailers Sell your products to growing middle class consumers in the BRIC countries. Entrepreneurial ventures And countless other types of small businesses; what's yours? Regardless of your type of product - be it a tangible manufacturer product or a virtual information product such as a video/audio training course or downloadable software product - this book can show you the way to sell more of what you're already producing to more people around the world. And who wouldn't want to do that?

Topical and timely, this breakthrough text analyzes the relationship between international business operations and information technology. First, it assesses the impact of current developments in IT on the operation of multinational corporations, both on a practical and theoretical level, and explores how IT can improve competitive advantage. Secon

Appropriate for upper-level college and university courses in international and global marketing. The Second Canadian Edition addresses the need to understand the global marketplace from a Canadian perspective, without being ethnocentric. It puts into practice the principal tenet of the global marketer: benefit from the similarities across diverse markets, but heed the differences. Bringing a managerial orientation to global marketing, the book covers small and large companies alike, and takes an analytical approach when necessary. Topical Canadian research findings are included to illustrate current management practice and behaviour.