Globalizing America

The discipline of American studies was established in the early days of World War II and drew on the myth of American exceptionalism. Now that the so-called American Century has come to an end, what would a truly globalized version of American studies look like? Brian T. Edwards and Dilip Parameshwar Gaonkar offer a new standard for the field’s transnational aspiration with Globalizing American Studies. The essays here offer a comparative, multilingual, or multisited approach to ideas and representations of America. The contributors explore unexpected perspectives on the international circulation of American culture: the traffic of American movies within the British Empire, the reception of the film Gone with the Wind in the Arab world, the parallels between Japanese and American styles of nativism, and new incarnations of American studies itself in the Middle East and South Asia. The essays elicit a forgotten multilateralism long inherent in American history and provide vivid accounts of post–Revolutionary science communities, late-nineteenth century Mexican border crossings, African American internationalism, Cold War womanhood in the United States and Soviet Russia, and the neo-Orientalism of the new obsession with Iran, among others. Bringing together established scholars already associated with the global turn in American studies with contributors who specialize in African studies, East Asian studies, Latin American studies, media studies, anthropology, and other areas, Globalizing American Studies is an original response to an important disciplinary shift in academia.

"John W. I. Lee and Michael North bring together international and interdisciplinary scholars to analyze a wide scope of border issues and to encourage a nuanced dialogue addressing the concepts and processes of borderlands"--

William Marling's provocative work analyzes—in specific terms—the impacts of American technology and culture on foreign societies. Marling answers his own question—how "American" is globalization?—with two seemingly contradictory answers: "less than you think" and "more than you know." Deconstructing the myth of global Americanization, he argues that despite the typically American belief that the United States dominates foreign countries, the practical effects of "Americanization" amount to less than one might suppose. Critics point to the uneven popularity of McDonalds as a prime example of globalization and supposed American hegemony in the world. But Marling shows, in a series of case studies, that local cultures are intrinsically resilient and that local languages, eating habits, land use, education systems, and other social patterns determine the extent to which American culture is imported and adapted to native needs. He argues that globalization can actually accentuate local cultures, which often put their own imprint on what they import—from translating films and television into hundreds of languages to changing the menu at a McDonalds to include the Japanese favorite Chicken Tastuta. Marling also examines the unexpected ways in which American technology travels abroad: the technological transferability of the ATM, the practice of franchising, and "shop-floor" American innovations like shipping containers, bar codes, and computers. These technologies convey American attitudes about work, leisure, convenience, credit, and travel, but as Marling shows, they take root overseas in ways that are anything but "American."

"In the years immediately after World War II, the United States broadcast to the world not just its power but its values. Sam Lebovic here focuses on one of those professed ideals: the free flow of information. That trope became a proxy for America's special brand of imperial democracy, and it both abetted and constituted the spread of American culture and values worldwide. By studying visa and passport policy, funding for educational exchange and school construction, the purchase of land for embassies, the rights of international correspondents, and other mundane matters, Lebovic reveals globalization as a consequence of "quotidian world-ordering," not of high-minded abstractions like liberal internationalism"--

Information technology (IT) was key to the superior overall macroeconomic performance of the United States in the 1990s—high productivity, high growth, low inflation, and low unemployment. But IT also played a role in increasing earnings dispersion in the labor market—greatly rewarding workers with high education and skills. This US performance did not happen in a global vacuum. Globalization of US IT firms promoted deeper integration of IT throughout the US economy, which in turn promoted more extensive globalization in other sectors of the US economy and labor market. How will the increasingly globalized IT industry affect US long-term growth, intermediate macro performance, and disparities in the US labor market? What policies are needed to ensure that the United States remains first in innovation, business transformation, and education and skills, which are prerequisites for US economic leadership in the 21st century? This book traces the globalization of the IT industry, its diffusion into the US economy, and the prospects and implications of more extensive technology-enabled globalization of products and services.

As globalization expands, more than goods and information are traded between the countries of the world. Hattery, Embrick, and Smith present a collection of essays that explore the ways in which issues of human rights and social inequality are shared globally. The editors focus on the United States' role in contributing to human rights violations both inside and outside its borders. Essays on contemporary issues such as immigration, colonialism, and reparations are used to illustrate how the U.S. and the rest of the world are inextricably linked in their relationships to human rights violations and social inequality. Contributors include Judith Blau, Eduardo Bonilla-Silva, and Joe R. Feagin.

Many contemporary issues cannot be readily or fully understood at the level of the nation state and the concept of globalization is used to develop understanding through the analysis of global (transnational) processes. This volume explores the phenomenon of Americanization, and its worldwide impact, and the cultural consequences of globalization.

Globalization and America's Trade Agreements reviews the theoretical framework as well as provides a historic context of impact of the United States’ complex trade agreements of the past 25 years. William Krist analyzes the issues in the recent rounds of GATT/WTO negotiations and in numerous U.S. free trade agreements and discusses how economists have approached trade policy and how historical experience has affected economic theory. He assesses the effect of trade deals on the U.S. economy, the role of foreign policy in trade negotiations, how trade can affect the economies of developing countries, and how environmental and labor concerns affect trade agreements. Trade has been an essential driver of global growth. Krist shows how trade policy has contributed to that growth and outlines what must be done to ensure it can continue to promote our national objectives. This book will serve as a valuable guide for those unfamiliar with trade policy and provides a challenging critique of trade policy for those already knowledgeable in the field.