Go Mobile

Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

Google on the Go THE EASY, FUN, PRACTICAL GUIDE TO GOOGLE ANDROID PHONES! So you’ve got one of those hot new Android-powered phones? Awesome! Now, get the most out of it with Google on the Go! This friendly, easy book shows exactly how to use your phone to make your life more productive, more efficient, and more fun! Making calls? Playing MP3s? Sending Gmail? Taking pictures? It’s all covered here–one step at a time, in plain English. There’s no faster way to master the great Google tools built into your new phone: calendar, messaging, web browsing, chat, Google Maps, YouTube, you name it! Want to customize your phone? Here’s how. Need to troubleshoot a problem? No sweat: you’ll find easy, step-by-step directions. Whether you’re using the T-Mobile G1 or another Android-powered smartphone, this book answers all your questions so you can harness the power of Google applications and tools in the palm of your hand. • Set up your Google Android phone fast! • Quickly master phone basics, from speakerphone to call waiting • Transfer contacts from your computer or another phone • Add new Calendar appointments and reminders • Make the most of your free Gmail account • Take photos, and send them instantly to your contacts • Watch videos and upload them to YouTube • Find practically anything with Google Search • Use Google Talk’s handy chat features • Get directions and traffic info with Google Maps... even use GPS! • Install new software tools and even start writing your own • Fix the most common problems with service and hardware John Eddy is a long-time gadget hobbyist who has spent most of his career helping everyday people use technology, in roles ranging from product support to moderation of online forums. Patricia DiGiacomo Eddy is an accomplished technology author and mobile phone geek whose books include Special Edition Using Microsoft Office Outlook 2007, The Absolute Beginner’s Guide to OneNote, and Access 2003: VBA Programmer’s Reference. CATEGORY: Digital Media

Gekko describes the Gekko-Mobile's powers, including how it can climb walls and drive underwater.

The age of communication has elevated to a much higher level with the arrival of mobile computing. It has been responsible for the rapidly changing aspects of advertising and 'mobile marketing' has, in fact, created a new aspect of marketing that is much more effective and cost efficient. Companies these days are opening up to the potential of mobile commerce (M-Commerce), and what they get by embracing this change is an innovative and more effective way to expand their business in the hopes of achieving higher profit margins. Undoubtedly mobile marketing is a rapidly growing marketing space that brings with it bigger and better opportunities for advertisers and marketers, and it is now considered a necessity for businesses striving to become the leading name in their respective industries. In this guide, you will learn: - The benefits of mobile marketing - The difference between SMS and MMS marketing messages - How Bluetooth and Infrared are being used in mobile marketing campaigns - How to maximize technology through blogging, social networking , social bookmarking, and others - The value of a mobile-ready website and how to get yours working for you - The right way to attract customers utilizing mobile technologies - How to ensure a successful mobile marketing campaign - How to avoid legal issues throughout your mobile campaigns - How social networking both compliments and challenges mobile marketing efforts - And more... M-Commerce has become a huge building block for every business owner in their respective niche and because of the unlimited features and benefits of mobile computing, the playing field of business has become a more level one. It also have numerous uses. Social networking meanwhile has offered a major contribution in terms of extending the market for mobile devices. With this option, it has become a lot easier to keep in touch and correspond with other people, using the web and the user-friendly interface of social networking sites.

Secure venture capital? Easy. Getting a business up and running or pushing a brilliant product to the marketplace requires capital. For many entrepreneurs, a lack of start-up capital can be the single biggest roadblock to their dreams of success and fortune. Venture Capital For Dummies takes entrepreneurs step by step through the process of finding and securing venture capital for their own projects. Find and secure venture capital for your business Get your business up and running Push a product to the marketplace If you're an entrepreneur looking for hands-on guidance on how to secure capital for your business, the information in Venture Capital For Dummies gives you the edge you need to succeed.

Considers the national and international ramifications of U.S. ABM deployment, and its effects on SALT talks with the Soviet Union.

Mobile communication has dramatically changed over the past decade with the diffusion of smartphones. Unlike the basic 2G mobile phones, which "merely" facilitated communication between individuals on the move, smartphones allow individuals to communicate, to entertain and inform themselves, to transact, to navigate, to take photos, and countless other things. Mobile communication has thus transformed society by allowing new forms of coordination, communication, consumption, social interaction, and access to news/entertainment. All of this is regardless of the space in which users are immersed. Set in the context of the developed and the developing world, The Oxford Handbook of Mobile Communication and Society updates current scholarship surrounding mobile media and communication. The 43 chapters in this handbook examine mobile communication and its evolving impact on individuals, institutions, groups, societies, and businesses. Contributors examine the communal benefits, social consequences, theoretical perspectives, organizational potential, and future consequences of mobile communication. Topics covered include, among many other things, trends in the Global South, location-based services, and the "appification" of mobile communication and society.