Golden Jubilee Number July 21 1934 Section 2

In this account of the growth of newspapers in modern, industrial society, Helen Hughes traces the development of a mass audience through analysis of the origins of the human interest story in the popular ballads of an earlier day. She shows how such commonly found interests as a taste for news of the town, ordinary gossip, and moving or gripping tales with a legendary or mythic quality have reflected the tastes of ordinary folk from the days of illiterate audiences to the present. She explains how these interests ultimately were combined with practical economic and political information to create the substance and demand for a popular press. In describing the rise and fall of newspaper empires, each with their special readership attractions, Hughes shows how technological innovation and idiosyncratic creativity were used by owners to capture and hold a reading audience. Once this audience developed, it could be fed a variety of messages—beamed at reinforcing and maintaining both general and specific publics—as well as a view of the world consonant with that of the publisher and major advertisers. Hughes offers a persuasive argument for the continuing viability of this method for combined social control, instruction, and amusement captured by the association of news and the human interest story.

In 1939 Frank Luther Mott received a Pulitzer Prize for Volumes II and III of his History of American Magazines. In 1958 he was awarded the Bancroft Prize for Volume IV. He was at work on Volume V of the projected six-volume history when he died in October 1964. He had, at that time, written the sketches of the twenty-one magazines that appear in this volume. These magazines flourished during the period 1905-1930, but their "biographies" are continued throughout their entire lifespan--in the case of the ten still published, to recent years. Mott's daughter, Mildred Mott Wedel, has prepared this volume for publication and provided notes on changes since her father's death. No one has attempted to write the general historical chapters the author provided in the earlier volumes but which were not yet written for this last volume. A delightful autobiographical essay by the author has been included, and there is a detailed cumulative index to the entire set of this monumental work. The period 1905-1930 witnessed the most flamboyant and fruitful literary activity that had yet occurred in America. In his sketches, Mott traces the editorial partnership of H. L. Mencken and George Jean Nathan, first on The Smart Set and then in the pages of The American Mercury. He treats The New Republic, the liberal magazine founded in 1914 by Herbert Croly and Willard Straight; the conservative Freeman; and Better Homes and Gardens, the first magazine to achieve a circulation of one million "without the aid of fiction or fashions." Other giants of magazine history are here: we see "serious, shaggy...solid, pragmatic, self-contained" Henry Luce propel a national magazine called Time toward its remarkable prosperity. In addition to those already mentioned, the reader will find accounts of The Midland, The South Atlantic Quarterly, The Little Review, Poetry, The Fugitive, Everybody's, Appleton's Booklovers Magazine, Current History, Editor & Publisher, The Golden Book Magazine, Good Housekeeping, Hampton's Broadway Magazine, House Beautiful, Success, and The Yale Review.

Written by the once Director of the School of Journalism at the Ohio State University, this is a fascinating guide for anybody interested in becoming a journalist or involved in the world of the printed media. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

This book is a biography of the husband and wife team that is largely responsible for developing social problems and social deviance as areas of research. Politics in the discipline of sociology is also examined.