Golf Business And Management

Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, covering key topics such as media, club management, sponsorship and retail, at elite and non-elite levels. With sections exploring the development of golf on every continent, including North America, South America, Europe, the Middle East, Africa and Asia, this book presents the latest thinking on current issues in golf, ranging from sustainability and innovation to global governance. Each chapter incorporates helpful features for students including learning objectives, discussion questions, guides to further reading, recommended websites and insights from industry voices. This book is essential reading for students of any golf-related degree course or professional accreditation programme, and will also be of interest to those studying or working in sport business, sport management and sport tourism. Underpinned by up-to-date literature, golf researchers will also find the book a useful starting point.

"This book series should help anyone with talent who is honest, hardworking, and sincere to more readily, not necessarily easier, actually achieve great golf course playing conditions and profitable golf course business operations. The topics I’ve chosen to illustrate in this book are a real-world litany of the most common failures and real successes that I have confronted firsthand over decades of my actual business experience. Through many years I have turned to my writing for shear survival - for myself, colleagues, and employers. I have used the written word as a substantial tool in order to teach and convince others about how to stop failing and to inspire achieving success on golf courses. I’ve drawn every topic from actual business occurrences that have been observed or managed over my career of turning around failures into achievements and successful golf course businesses. Successfully learning to control costs and increase profits in food and beverage will also prepare you to directly manage control of the subtle facets of fertilizer costs for the golf course – and vice versa. The demanding maintenance methods and practices used for high-performance military aircraft are exactly transferable for successful golf course management. There exists considerable crossover in both the sciences and arts that must be applied to golf course business management, including physics and chemistry, as well as the arts and concepts of design. One can learn and apply management information from scuba diving and corporate management to food & beverage, and to golf course management. There are fundamental reasons that golf and turfgrass management employ generally archaic technology – changing from the archaic will provides better service and profits. There are logical reasons why perpetual, continuing education, and staff training will then require much less management oversight. Going forward, golf will only its full prosperity if the archaic, traditional compartmentalization of redundant management job positions can be tossed aside to allow individuals with multiple skill sets to be unloosed allowing businesses to profit. Today golf courses in every geographic region of the world absolutely need to employee fewer staff as developed nations depopulate and labor scarcity increases. Managers must also be individuals - simultaneously capable of wearing many professional hats with high proficiency."--Amazon description.

The Business of Golf is a series of two books with a passionate focus on creating value for the golfer based on a foundation that produces a return on an investment for the golf course owner. The Business of Golf What Are You Thinking? functions as a primer for avid golfers, college students in Professional Golf Management Programs, and golf industry professionals seeking to refresh their knowledge on the fundamentals of the golf industry and operating a golf course. This book garnered widespread appeal, due to its singularity as a source that provides strategic, tactical, and operational guidance, It has been purchased in over 16 countries and is used by 15 universities and colleges in their curriculums. In contrast to the basic primer, The Business of Golf Why? How? What?, first published in 2013, caters to the seasoned industry professional. The book guides a golf course management team in creating a strategic vision, determining the resources to be allocated and the policies and procedures that require consistent execution, accompanied with 21 templates that can be licensed at www.golfconfergence.com. Both of these books represents over a decade of research conducted in partnership with golf courses worldwide. The perspective contained in both addresses comprehensible and executable principals that encompass a diverse range of subjects including architecture, agronomy, intellectual property, rate structures, social media, water utilization and yield management. While the insights presented are clear, the analysis undertaken was extensive. The principles in these books formed an integral part of a Clemson University Ed. D.D. dissertation in which 11 leading golf course managers operating 34 golf courses vetted and validated the principals herein contained. Assurance of identifying the potential of a facility resides in the application of the books' concepts. These books help the golf course management team and staff develop a focused and disciplined approach based on quantitative data to identify and mitigate the impact of uncontrollable factors (economy, location and weather). From understanding these fundamentals, the controllable factors can be leveraged to enhance each golfer's qualitative experience while ensuring a positive financial return on investment to the golf course stake-holders.

"This second book in this book series focuses on the physical management of the golf course and cost efficacy. This book will assist not only the golf course superintendent, but also owners, golf professionals, professional tour players, club boards, and operations managers as well. The topics I’ve chosen to illustrate in this book are a real-world litany of the most common failures and real successes that I have confronted firsthand over decades of my actual business experience. Through many years I have turned to my writing for shear survival - for myself, colleagues, and employers. I have used the written word as a substantial tool in order to teach and convince others about how to stop failing and to inspire achieving success on golf courses. I’ve drawn every topic from actual business occurrences that have been observed or managed over my career of turning around failures into achievements and successful golf course businesses. Successfully learning to control costs and increase profits on the golf course. The demanding maintenance methods and practices used for high-performance military aircraft are exactly transferable for successful golf course management. There are fundamental reasons that golf and turfgrass management employ generally archaic technology – changing from the archaic will provides better service and profits. Going forward, golf will only its full prosperity if the archaic, traditional compartmentalization of redundant management job positions can be tossed aside to allow individuals with multiple skill sets to be unloosed allowing businesses to profit. Today golf courses in every geographic region of the world absolutely need to employee fewer staff as developed nations depopulate and labor scarcity increases. Managers must also be individuals - simultaneously capable of wearing many professional hats with high proficiency."--Amazon description.

This collection of 76 articles provides insights into effective management in the golf industry. Topics include leadership, communication, motivation, strategic planning, decision-making, negotiating, time management, TQM & re-engineering. Some other articles deal with conducting meetings, human relations, incentive plans, adequate recognition of employees, cooperative buying plans, teamwork, handling disputes, managing volunteers, tournament operations, dealing with vendors, holding down maintenance costs, & dealing with workplace theft. |This is a NGF InfoPac publication. InfoPacs are bound collections of full-text articles, compiled & copied from various golf industry magazines, newsletters, & journals.

This publication was developed from the National Institute of Golf Management program co-sponsored by NGF & the Wheeling, WV Park Commission. This program has trained over 1,000 operators, managers, & staff members of golf courses. It is a very practical compendium of information on golf management, managing profit centers, the golf business & the facility, & on managing employees & golf. Some of the subjects discussed in detail are: establishing fees, accounting, contracts, outsourcing, the golf shop, food & beverage operations, golf car operations, alternative profit centers, course design & remodeling, maintenance, security, employee safety, liability, meeting customer expectations, training personnel, tee reservation & starting services, pace of play, player development, tournaments/leagues/outings, & advertising & promotion. This compendium of information is the next best thing to attending the school.