Good Enough Alphabets

Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.

For fans of Bruno Munari's Zoo and Andrew Zuckerman's Creature ABC, Almost an Animal Alphabet is a quirky combination of alphabet and (almost) animal book, introducing young children to the letters of the alphabet via a collection of appealingly drawn critters.With a gently humorous sensibility and a unique illustrative style, Almost an Animal Alphabet is a perfect choice for pre-readers who love animals. ·Why is it called Almost An Animal Alphabet?There are actually 21 animals, 1 extinct animal, 3 non-animals (for N, U, and X), and 1 imaginary animal (for Y--can you guess? It's a yeti.) ·Alphabet books are perennial sellers, popular with parents and as gifts--this one is distinguished by its simple, elegant style and the quirky emotional appeal of the animals ·Katie's art has a textural quality and an artisanal feeling that is enhanced by the matte paper-over-board cover ofAlmost an Animal Alphabet,making this a great gift for design-obsessed parents and possibly cross-over to non-parents who like the art

How do "illegal aliens" chart the speech sounds of colloquial English? This book is timeless in offering an unusually direct entry into how a group of Mexican fruit pickers analyze their first encounter with local American speech in a tiny rural Midwestern community in the United States. Readers see close up how intelligently migrant workers help each other use what they already know—the alphabetic principle of one letter, one sound—to teach each other, from scratch, at the very first contact, a language which none of them can speak. They see how and why the strategies adult immigrants actually use in order to cope with English in the real world seem to have little in common with those used in publicly funded bilingual and ESL classrooms. What’s new in this expanded edition of Tomás Mario Kalmar’s landmark Illegal Alphabets and Adult Biliteracy are in-depth commentaries from six distinguished scholars—Peter Elbow, Ofelia García, James Paul Gee, Hervé Varenne, Luis Vázquez León, Karen Velasquez—who bring to it their own personal, professional, and (multi)disciplinary viewpoints.

The Billygoats, champions of the National Conference of the NFL, are flying to New Orleans for the Super Bowl when their plane is hijacked by a familiar giant with a machine gun, a drug habit and a pair of sure hands... Alphabet Jackson is the Billygoats' balding offensive center, and he tells the suspenseful, violent and funny story, which really began on the first day of training camp. For Alphabet, the ride to the Super Bowl is a long-held secret dream that threatens to end in a nightmare of flame, twisted metal and death. With Alphabet, a ten-year veteran coming off a knee operation, you venture into the inner world of pro football with as colorful a cast of characters as you've ever encountered. Alphabet knows his teammates well - the studs, bruisers, boozers and pill poppers. He knows the agonies of the grass drills, the brutal combat in the pit, the savage joy of the game. And he knows the wild hilarity, the "football Annies," the "management moguls," the frantic fans off the field. But it's not until the plane is hijacked that Alphabet understands some of the things that have been going on all season: the suspicious shift in point spreads, the crazy incidents stirring up racial tensions, the kook telephone calls to wives. It all comes together on the way to the Super Bowl - in a novel that will hold the championship in its field for years to come.

Comprehensive, authoritative, and designed for practical utility, this handbook presents evidence-based approaches for helping struggling readers and those at risk for literacy difficulties or delays. Leading experts explain how current research on all aspects of literacy translates into innovative classroom practices. Chapters include clear descriptions of effective interventions for word recognition, spelling, fluency, vocabulary, comprehension, and writing, complete with concrete examples and teaching scripts. Coverage also encompasses preschool literacy instruction and interventions for older readers, English language learners, and students with learning disabilities, as well as peer-mediated and tutoring approaches.