Graphic Culture

Nineteenth-century Paris is often celebrated as the capital of modernity. However, this story is about cultural producers who were among the first to popularize and profit from that idea. Graphic Culture investigates the graphic artists and publishers who positioned themselves as connoisseurs of Parisian modernity in order to market new print publications that would amplify their cultural authority while distributing their impressions to a broad public. Jillian Lerner's exploration of print culture illuminates the changing conditions of vision and social history in July Monarchy Paris. Analyzing a variety of caricatures, fashion plates, celebrity portraits, city guides, and advertising posters from the 1830s and 1840s, she shows how quotidian print imagery began to transform the material and symbolic dimensions of metropolitan life. The author's interdisciplinary approach situates the careers and visual strategies of illustrators such as Paul Gavarni and Achille Devéria in a broader context of urban entertainments and social practices; it brings to light a rich terrain of artistic collaboration and commercial experimentation that linked the worlds of art, literature, fashion, publicity, and the theatre. A timely historical meditation on the emergence of a commercial visual culture that prefigured our own, Graphic Culture traces the promotional power of artistic celebrities and the crucial perceptual and social transformations generated by new media.

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Presenting a significant selection of seventy-eight essays, interviews, and symposia from the pioneering AIGA Journal of Graphic Design, Design Culture examines the coming of age of graphic design as a profession and its role in shaping our culture. A diverse group of leading designers, editors, academics, and professionals both within and outside the field offer stimulating views on the impact of graphic design on everyday life. Topics range from skateboard graphics to the NASA logo to Lucky Charms cereal, and are grouped under ten intriguing chapter headings, including: Love, Money, Power; Facts and Artifacts; Modern and Other Isms; Design 101; Public Works; Understanding Media; and Future Shocks. Design Culture brings new meaning to design issues for anyone interested in contemporary culture. Essays by: Philip B. Meggs, Fath Davis Ruffins, Natalia Ilyin, Rosemary Coombs, Steven Heller, Paula Scher, Rick Poynor, Michael Bierut, Lorraine Wild, Ellen Lupton, Paul Rand, Jeffery Keedy, Peter Fraterdeus, Gunar Swanson, Roy Behrens, Veronique Vienne, Paul Saffo, Jessica Helfand, Robin Kinross, Milton Glaser, Michal Rock, Ellen Shapiro, and many more. Co-published with the American Institute of Graphic Arts. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The uniformity of the eighteenth-century novel in today's paperbacks and critical editions no longer conveys the early novel's visual exuberance. Janine Barchas explains how during the genre's formation in the first half of the eighteenth century, the novel's material embodiment as printed book rivalled its narrative content in diversity and creativity. Innovations in layout, ornamentation, and even punctuation found in, for example, the novels of Richardson, an author who printed his own books, help shape a tradition of early visual ingenuity. From the beginning of the novel's emergence in Britain, prose writers including Daniel Defoe, Jonathan Swift, and Henry and Sarah Fielding experimented with the novel's appearance. Lavishly illustrated with more than 100 graphic features found in eighteenth-century editions, this important study aims to recover the visual context in which the eighteenth-century novel was produced and read.

Designer and critic Jessica Helfand has emerged as a leading voice of a new generation of designers. Her essays--at once pithy, polemical, and precise--appear in places as diverse as Eye, Print, ID, The New Republic, and the LA Times. The essays collected here decode the technologies, trends, themes, and personalities that define design today, especially the new media, and provide a road map of things to come. Her first two chapbooks--Paul Rand: American Modernist and Six (+2) Essays on Design and New Media--became instant classics. This new compilation brings together essays from the earlier publications along with more than twenty others on a variety of topics including avatars, the cult of the scratchy, television, sex on the screen, and more. Designers, students, educators, visual literati, and everyone looking for an entertaining and insightful guide to the world of design today will not find a better or more approachable book on the subject.

In the summer of 1922, Ezra Pound viewed the church of San Francesco in Rimini, Italy, for the first time. Commonly known as the Tempio Malatestiano, the edifice captured his imagination for the rest of his life. Lawrence S. Rainey here recounts an obsession that links together the whole of Pound's poetic career and thought. Written by Pound in the months following his first visit, the four poems grouped as "The Malatesta Cantos" celebrate the church and the man who sponsored its construction, Sigismondo Malatesta. Upon receiving news of the building's devastation by Allied bombings in 1944, Pound wrote two more cantos that invoked the event as a rallying point for the revival of fascist Italy. These "forbidden" cantos were excluded from collected editions of his works until 1987. Pound even announced an abortive plan in 1958 to build a temple inspired by the church, and in 1963, at the age of eighty, he returned to Rimini to visit the Tempio Malatestiano one last, haunting time. Drawing from hundreds of unpublished materials, Rainey explores the intellectual heritage that surrounded the church, Pound's relation to it, and the interpretation of his work by modern critics. The Malatesta Cantos, which have been called "one of the decisive turning-points in modern poetics" and "the most dramatic moment in The Cantos," here engender an intricate allegory of Pound's entire career, the central impulses of literary modernism, the growth of intellectual fascism, and the failure of critical culture in the twentieth century. Included are two-color illustrations from the 1925 edition of Pound's cantos and numerous black-and-white photographs.

* Winner of the National Book Critics Circle Award * Silver Medal Society of Illustrators * * Named a Best Book of the Year by The New York Times, The Boston Globe, San Francisco Chronicle, NPR, Comics Beat, The Milwaukee Journal-Sentinel, Kirkus Reviews, and Library Journal This “ingenious reckoning with the past” (The New York Times), by award-winning artist Nora Krug investigates the hidden truths of her family’s wartime history in Nazi Germany. Nora Krug was born decades after the fall of the Nazi regime, but the Second World War cast a long shadow over her childhood and youth in the city of Karlsruhe, Germany. Yet she knew little about her own family’s involvement; though all four grandparents lived through the war, they never spoke of it. After twelve years in the US, Krug realizes that living abroad has only intensified her need to ask the questions she didn’t dare to as a child. Returning to Germany, she visits archives, conducts research, and interviews family members, uncovering in the process the stories of her maternal grandfather, a driving teacher in Karlsruhe during the war, and her father’s brother Franz-Karl, who died as a teenage SS soldier. In this extraordinary quest, “Krug erases the boundaries between comics, scrapbooking, and collage as she endeavors to make sense of 20th-century history, the Holocaust, her German heritage, and her family's place in it all” (The Boston Globe). A highly inventive, “thoughtful, engrossing” (Minneapolis Star-Tribune) graphic memoir, Belonging “packs the power of Alison Bechdel’s Fun Home and David Small’s Stitches” (NPR.org).

It's a rare graphic designer who hasn't contemplated setting up his or her own studio. It's part of a designer's DNA to want to own and run a studio. Many do, while others spend a lifetime wondering if they should. But where does the ambitious designer go for advice and guidance? Who better than the founders of some of the best design studios in the world? Tony Brook and Adrian Shaughnessy conduct penetrating interviews with a group of visionary graphic designers who have formed and run landmark international design studios. In a series of candid and revealing interviews, manyof the leading figures in contemporary graphic design reveal the secrets behind creating a vibrant studio culture.