Graphic Design Manual Principles And Practice

This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.

Museums are architectural trend-setters. Culture sponsoring and their increasing role as tourist attractions are guarantees for an ongoing boom in museum construction. A tradition and typology developed over the centuries, the experience gained in recent decades and cutting-edge technology all contribute to the practice of modern day museum building. History and form, site development, floor plan, air-conditioning and climate technology are just some examples of the subjects treated systematically in the first section of this design manual. Some 70 international museum case-studies exemplify solutions and emphasize specific museum design issues such as spatial organisation and arrangement, and lighting. Paul von Naredi-Rainer is an expert on the subject of museum construction and author of the widely read "Architektur und Harmonie" (Architecture and Harmony). Herbert Pfeiffer, Helmut F.O. MÃ1⁄4ller and Hans JÃ1⁄4rgen Schmitz teach at Dortmund University, Oliver Hilger and Gerhard Kahlert at RWTH Aachen.

The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library. How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.

An analytical and practical adaptation of the Bauhaus books showing amazing possibilities for graphic designers today.