Greener Products

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.

Written by a renowned sustainability expert, Greener Products: The Making and Marketing of Sustainable Brands, Second Edition makes the case for why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class, with an additional 3 billion people expected to enter the consumer market by 2030, is putting an unprecedented demand on resources and straining the global supply of raw materials, fossil fuels, food and water. This book provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and summarized for the reader to easily see what it is that makes leading companies successful. Analysis on marketing campaigns and greener product development range from leading companies like Apple, Nike, Samsung Electronics, BASF, GE, Johnson & Johnson, Unilever, and Method. New updated content in this second edition includes: New developments like the United Nations Sustainable Development Goals with concepts of biomimicry, circular economy, emerging issues management, and eco-innovation. Novel tools and examples for bringing sustainable products to market. New chapter dedicated to natural capital. Analysis of current green marketing methods and market trends. Best practices for making and marketing sustainable brands. For more information, visit the author's book website at www.greenerproducts.biz.

The European Union’s Eastern Partnership (EaP) countries (Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine) struggle with environmental challenges related to the consumption and end-of-life management of many harmful products. This policy manual considers the potential use and ...

Pixels use electricity, and a lot of it. If the Internet were a country, it would be the sixth largest in terms of electricity use. That’s because today’s average web page has surpassed two megabytes in size, leading to slow load times, frustrated users, and a lot of wasted energy. With this practical guide, your web design team will learn how to apply sustainability principles for creating speedy, user-friendly, and energy-efficient digital products and services. Author Tim Frick introduces a web design framework that focuses on four key areas where these principles can make a difference: content strategy, performance optimization, design and user experience, and green hosting. You’ll discover how to provide users with a streamlined experience, while reducing the environmental impact of your products and services. Learn why 90% of the data that ever existed was created in the last year Use sustainability principles to innovate, reduce waste, and function more efficiently Explore green hosting, sustainable business practices, and lean/agile workflows Put the right things in front of users at precisely the moment they need them—and nothing more Increase site search engine visibility, streamline user experience, and make streaming video more efficient Use Action Items to explore concepts outlined in each chapter

Project Report from the year 2022 in the subject Business economics - Company formation, Business Plans, grade: A, National University of Malaysia (Cyberjaya), course: MBA, language: English, abstract: The assignment within this paper is based on developing a business plan for a new company whereby adequate information is reviewed for further analysis on the organization’s financial issues and the implementation of strategic decision-making in terms of analyzing the issues and coming up with financial projections by also looking into the strengths, weaknesses, opportunities, and threats. "TopGreen" is a green cleaning company still at its initial launching stage where the four founding partners grouped together based on their experiences, skills, and the passion for green services. Certainly, they could have evolved into different fields other than janitorial services. However, after careful consideration of all the ideas they could brainstorm and considering the importance of sanitization and hygiene pertaining from the Covid-19 pandemic, Green cleaning topped their list based on how motivated they were to expand their knowledge of green concept into realizing an idea which would not only help them financially but also be contributing to saving the planet. The business plan comprises listing the company’s products and services as well as the marketing plan in place set by the team which consists of the chief executive officer, the chief operations officer, the chief finance officer, and the chief marketing officer. It is to be noted that TopGreen also has an employee headcount of around 10 members. The business plan also comprises a thorough analysis whereby the strengths, weaknesses, opportunities, and threats for and against the company have been evaluated, and financial challenges have also been reviewed with possible solutions and implementations. The latter has also been backed by financial projections such as Income Statement, Balance sheets and Cash Flows such that it can be further demonstrated as to how TopGreen plans to strive in the competitive market.

Extraction processes are essential steps in numerous industrial applications from perfume over pharmaceutical to fine chemical industry. Nowadays, there are three key aspects in industrial extraction processes: economy and quality, as well as environmental considerations. This book presents a complete picture of current knowledge on green extraction in terms of innovative processes, original methods, alternative solvents and safe products, and provides the necessary theoretical background as well as industrial application examples and environmental impacts. Each chapter is written by experts in the field and the strong focus on green chemistry throughout the book makes this book a unique reference source. This book is intended to be a first step towards a future cooperation in a new extraction of natural products, built to improve both fundamental and green parameters of the techniques and to increase the amount of extracts obtained from renewable resources with a minimum consumption of energy and solvents, and the maximum safety for operators and the environment.

Every other day we read new about a fossil recently found that shows us the traces of our ancestors. We, being humans and creatures of this world have always left traces of us behind. But traces of this and previous century are not what we should leave for our future generations. Because this plastic waste these holes in ozone will endanger the lives of people and there will be extremely bad consequences. Nonrenewable energy sources are causing pollution around the world and are adding to entropy. Plastic will not degrade for coming thousands of years, and we are basically synthesizing things that is beyond natures ability to decompose easily. All this calls for production of material that does the job and is not harmful for our environment. During the old times, there were no shopping bags. People used to carry cloth bags in old days, now paper bags are their environment friendly replacement, which is not very great idea either since we are cutting down trees for that. This book was written keeping in mind all the troubles caused by using products that are harmful for environment and progress of this world toward creating eco-friendly products was discussed. The idea of creating the products that will protect the environment and make it a better place for current and upcoming generations. One of the main problems of using chemical dyes to color the clothes has made its way towards utilizing the dyes that are natural or digital alternatives. Tanneries are popular for releasing chemicals and metals that are toxic for other living things and we do not even realize how much plastic waste our single shopping trip produces. Fuels produced from renewable sources, plastic bag alternatives and some environmentally friendly items help people save money. Energy-saving appliances minimize energy and utility costs while using fewer natural resources. Currently, most businesses prefer employing eco-friendly resources to make items rather than conventional ones in order to protect the environment. In addition to the fact that global warming has gotten worse since the turn of the century, many businesses have started producing eco-friendly goods. When choosing to manufacture items, some businesspeople find it quite challenging to create a sustainable atmosphere. Because the business will be under pressure to develop new technologies to produce a product that is both dependable and environmentally friendly. This book will give you a ride of the replacements of products harmful for environment and how their better alternatives are helping the environment get back on track.

Going "green" is becoming a major component of the mission for electronics manufacturers worldwide. While this goal seems simplistic, it poses daunting dilemmas. Yet, to compete effectively in the global economy, manufacturers must take the initiative to drive this crucial movement. Green Electronics Manufacturing: Creating Environmental Sensible P