Guerrilla Street Team Guide

The authors believe that the same tactics that work to help independent bands and record labels break into the music business can work for those trying to increase profits and presence in the business world.

Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie-ins Find budget-friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the press You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.

This book has 212 pages and consists of 36 chapters, 7 Appendices and an index. This is an excellent reference resource that covers every aspect of starting and running a small business. Ideal for the future Entrepreneur and Small Business owner. Entrepreneurs can pickup this book at any time and turn to the appropriate chapter and seek answers to questions. This is a practical and informative guide that provides actionable information. It tells you what to look for, where to find it, and provides several resources for each category of information. No other book on this subject provides you this kind of information. This book is published as an annual edition available on 1 December.

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

The Entrepreneur Guide is an Annual Edition that brings the future Entrepreneur and small business Owners current and relevant information on all aspects of establishing and running a business. The guide provides detailed explanation and specific references to sources on the web. It serves as a reference source you can quickly turn to for answers. It provides insight into resources otherwise unknown to the Entrepreneur that could be used to enhance business. It is just what today?s Entrepreneur needs. A must have resource for the Entrepreneur.

A "Must have" resource for the Entrepreneur. If you are thinking of starting a business or you've already started one, you must own this book. It brings actionable and real-time information to your fingertips. An excellent quick reference guide that points you in the right direction.