Hallyu

The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed and globally exported its various cultural products, such as television programs, pop music, video games and films. The global circulation of Korean popular culture is known as the Korean wave, or Hallyu. Given its empirical scope and theoretical contributions, this book will be highly appealing to any scholar or student interested in media globalization and contemporary Asia popular culture. These chapters present the evolution of Hallyu as a transnational process and addresses two distinctive aspects of the recent Hallyu phenomenon - digital technology integration and global reach. This book will be the first monograph to comprehensively and comparatively examine the translational flows of Hallyu through extensive field studies conducted in the US, Canada, Chile, Spain and Germany.

This open access book examines the lived experiences of diasporic Korean youth in light of the transnational flows of South Korean popular culture, known as the Korean Wave, or Hallyu. Drawing on an ethnographic study of Korean Canadian youth and their engagement with the Korean Wave, the book proposes a critical understanding of the interactions between diasporic youth audiences and popular culture. By examining the Korean Wave as diasporic cultural practices rather than the diffusion of national cultural products, the book reveals the diversified ways in which cultural flows are negotiated by audiences who take up relatively ambivalent reception positions between two or more national and cultural contexts. This book expands the scope of transnational audience studies and youth cultural studies by focusing attention on the diasporic media practices of young people.

we introduce the ways to get the most out of Hallyu Seoul. Get a better grasp of Hallyu and the latest news by topic, check out the experience programs, and collect stamps for special gifts. Plan your trip ahead to visit all the must see sites. Hallyu Seoul is back with more exciting offers and richer content The latest edition of Hallyu Seoul introduces places that have been featured in television shows and photo shoots. Any fan who is visiting Seoul out of love of Hallyu will get a good idea of where to go and what to do. Shine again, Hallyu Seoul How to read Hallyu Seoul Hallyu Information by topic K-Pop K-Drama K-Star K-TV show K-Culture Hallyu tour by topic K-Pop Course / K-Drama Course / K-StarCourse / K-TV show Course K-Fashion Course / K-Beauty Course / K-Lifestyle Course / K-Tradition Course Hallyu Information by topic City Center Get Your Fix of Korea in the Heart of Seoul Palace Quarter Connecting to Korean History with Hallyu Dongdaemun&Around Hallyu Special Tourist Zone University Quarter The Streets that Never Sleep Itaewon, Yeouido The Melting Pot of Culture in Seoul Gangnam Hot Places Where You Might Just Come Across a Hallyu Star Jamsil Hidden Gems in Seoul How to get the most out of K-Pop Tourist information Index Map & Course Map Hallyu,K-Pop,K-Drama,K-Star,EXO,Gangnam Style,Ahn Jae-uk

Hallyu White Paper 2018 1. Inteoduction to the Hallyu(The Korean Wave) White Paper, 2018 2. Hallyu, Again at the starting Point 1) Hallyu and the social imaginary in the age of digital technology 2) Efficacy of Hallyu:beyond industry, beyond superpower 3) Universality and particularity of K-pop as a glocal culture 4) New media and K-pop 5) Q&A about Hallyu, the Second Story

Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave” in the West, both at a macro and micro level, as an alternative pop culture globalization. This research investigates the capitalist ecosystem (formed by producers, institutions and the state), the soft power of Hallyu, and the reception among young people, using France as a case study, and placing it within the broader framework of the 'consumption of difference.' Seen by French fans as a challenge to Western pop culture, Hallyu constitutes a material of choice for understanding the cosmopolitan apprenticeships linked to the consumption of cultural goods, and the use of these resources to build youth’s biographical trajectories. The book will be relevant to researchers, as well as undergraduate and postgraduate students in sociology, cultural studies, global studies, consumption and youth studies.

This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. The contributors analyze the spread of South Korean popular products from different perspectives (popular culture, sociology, anthropology, linguistics) and from different geographical locations (Asia, Europe, North America, and South America). The contributors come from a variety of countries (UK, Japan, Argentina, Poland, Bulgaria, Czech Republic, Indonesia, USA, Romania). The volume is divided into three sections and twelve chapters that each bring a new perspective on the main topic. This emphasizes the impact of Hallyu and draws real and imaginary “maps” of the export of South Korean cultural products. Starting from the theoretical backgrounds offered by the existing literature, each chapter presents the impact of Hallyu in a particular country. This applied character does not exclude transnational comparisons or critical interrogations about the future development of the phenomenon. All authors are speaking about their own, native cultures. This inside perspective adds an important value to the understanding of the impact of a different culture on the “national” culture of each respective country. The contributions to this volume illustrate the “globalization” of the cultural products of Hallyu and show the various faces of Hallyu around the world.

The Language of Hallyu will re-examine the language of the Korean Wave by looking at popular K-content. In doing so, it will expose the meanings that get lost in translation, hidden under subtitles. Over the past decade, hallyu (the Korean wave) has exploded in popularity around the globe. K-films, K-drama, and K-pop were once small subcultures, known mostly by Korea’s East and Southeast Asian neighbours and Korean diaspora. Now, K-content has entered the international mainstream. Consequently, interest in Korean language has grown, while interest in language learning in general has decreased. Many textbooks emphasise that Korean is a ‘polite’ language, but this book will highlight that this is not the case. The Language of Hallyu examines popular K-content, including Parasite (2019), Minari (2020), Squid Game (2021), and Pachinko (2022). The author introduces language stylistics to explain how Koreans style their language to suit every occasion. She argues that they do this via a process of visual scanning and social tuning, whereby visual clues are assessed in tangent with an individual’s sociocultural awareness. The author concludes by highlighting the danger of the jondaemal/banmal (polite/casual speech) divide, demonstrating that Korean language is so much more than polite. This book will be of interest to students and researchers in Korean language and culture, particularly those interested in linguistics and pragmatics.