Heroes Ballyhoo

A handful of star athletes, along with their promoters and journalists, created America's sports entertainment industry during the 1920s, the Golden Age of American sports. The period had an extraordinary impact, profoundly changing individual sports, establishing the secular religion of sports and sports heroes, and helping bond disparate social and regional sectors of the country. It's when sports became a cornerstone of modern American life. Heroes and Ballyhoo profiles the ten most prominent Golden Age heroes and describes their effect on sports and society. Babe Ruth saved baseball after the Black Sox Scandal. Boxer Jack Dempsey made the “sweet science” a respectable sport. Red Grange single-handedly set professional football on a path to eventual success. Knute Rockne helped transform college football from a game to a colossal enterprise. Bobby Jones changed golf into a spectator sport, and Walter Hagen sparked the first national interest in professional golf. Bill Tilden put tennis on the front of the sports section. Tennis player Helen Wills Moody joined swimmer Gertrude Ederle in empowering women athletes. Johnny Weissmuller astonished international swimming before becoming Tarzan. The book also explores the ballyhoo artists—sportswriters, promoters, and press agents—who hyped the stars to a receptive public. Simultaneously, the spectators established themselves as the focus of popular sports. The personalities and events of the 1920s thus created today's entertainment conglomerate of heroes, promoters and advertisers, fans, arenas—and money. Sports as a profit center started with the Golden Age's heroes and PR artists, and the public's obsessive interest in sports helped shape America's emerging mass society. Heroes and Ballyhoo tells the story of what was both a symptom and a cause of modern America.

With compelling detail and pure passion, James Dodson recounts the singular brilliance of three golf titans and how they saved the professional tour and created the game as we know it today. During the Depression golf was in crisis. As a spectator sport it was on the verge of extinction. This was the unhappy prospect facing Sam Snead, Byron Nelson, and Ben Hogan –two dirt-poor boys from Texas and another from Virginia, who had dedicated themselves to the sport. But then lightning struck, and from the late thirties into the fifties these three men were so thoroughly dominant that they transformed both how the game was played and how society regarded it. Paving the way for the subsequent popularity of players from Arnold Palmer to Tiger Woods, they were, and will always remain, a triumvirate for the ages.

Given the presumed dominance of American sport, many fans throughout the hemisphere find it difficult to envision the role of sport beyond the confines of their own continent. And yet, world sport consists of so much more than the games Americans play and so much more than the stereotype of cricket for the elite and football for the working class. As worldwide sport continues to gain in popularity, we also see parallels to many aspects visible in North American sport, particularly celebrity and all its trappings and pitfalls. The success of athletes from other countries in basketball and ice hockey, and the proliferation of stars imported and now exported to and from North America, provides some better examples of sport's international power. It also creates a very new kind of sport celebrity, albeit one that often shows a rather limited reach beyond that star's own country or continent. Thus, rather than focusing on the Western Hemisphere, this collection of some of world sport's most heralded celebrities (including stars of Motocross, surfing, distance running, and more) serves as a sort of passport to many places that make up our global sporting environment.

This informative two-volume set provides readers with an understanding of the fads and crazes that have taken America by storm from colonial times to the present. Entries cover a range of topics, including food, entertainment, fashion, music, and language. Why could hula hoops and TV westerns only have been found in every household in the 1950s? What murdered Russian princess can be seen in one of the first documented selfies, taken in 1914? This book answers those questions and more in its documentation of all of the most captivating trends that have defined American popular culture since before the country began. Entries are well-researched and alphabetized by decade. At the start of every section is an insightful historical overview of the decade, and the set uniquely illustrates what today's readers have in common with the past. It also contains a Glossary of Slang for each decade as well as a bibliography, plus suggestions for further reading for each entry. Students and readers interested in history will enjoy discovering trends through the years in such areas as fashion, movies, music, and sports.

This first biography of W. Glenn Killinger highlights his tenure as a nine-time varsity letterman at Penn State, where he emerged as one of the best football, basketball and baseball players in the United States. Situating Killinger in his time and place, the author explores the ways in which home-front culture during World War I--focused on heroism, masculinity and sporting culture--created the demand for sports and sports icons and drove the ascent of college athletics in the first quarter of the 20th century.

"Now in its twelfth edition, Sociology of Sport offers a compact yet comprehensive and integrated perspective on sport in North American society. Bringing a unique viewpoint to the subject, George H. Sage, D. Stanley Eitzen, Becky Beal, and Matthew Atencio analyze and, in turn, demythologize sport. This method promotes an understanding of how a sociological perspective differs from commonsense perceptions about sport and society, helping students to understand sport in a new way"--

From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball's first publicity agent. Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth's ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh's writers made him a hero, crafting his public image as a lovable scalawag. Were the stories true? It didn't matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser.