How Concept Becomes Reality

The idea of writing this book originated after recognition of my developmental work by Fast Company as a world-changing idea 2020 [honorable mention] in the energy category. This book is a small effort from my side to share my experience of developing various coating products and managing the new product programs from an idea to a real product. The purpose of writing this book is to help and support product developers, project managers and business owners in the creation of world class ideas and illustrate the process of converting them into a real life product which can be recognised as a great solution by customers and external bodies. The examples used throughout this book are related to my coating development experience, but I am sure this will help all product development professionals irrespective of their business domain. Dr. Mukesh Kumar Madhup has an excellent track record in coating development and innovation while working with various companies. This book, in which he has shared his experiences on creating and transforming an idea to a great product, might turn into a prodigious guidebook for professionals working in the ‘coatings’ and other such related fields. Dr. Nisha K. Shah Former Professor and head, Dept. of Chemistry, School of Sciences Gujarat University, Ahmedabad - 380 009, Gujarat, INDIA.

An original exploration of the distinction between subjective ideas and objective concepts.

This is the first book in English to explore in detail the genesis and consequences of Lacan's concept of the 'Real', providing readers with an invaluable key to one of the most influential ideas of modern times.

"In 'Rethinking Thought, ' Laura Otis gives readers a multi-dimensional tour through the minds of thirty creative thinkers to illustrate how the experience of productive thought can vary across the spectrum. Focusing on individual experiences with planning, problem-solving, reflecting, remembering and forging new ideas, Otis approaches the question of what thinking is by analyzing variations in the way thinking feels. Drawing from her own experience as a neurocscientist-turned literary scholar, Otis aptly juxtaposes creative thinkers' insights with recent neuroscientific discoveries centering on visual mental imagery, verbal language, and thought. By offering distinct psychological portraits of famous figures like controversial novelist Salman Rushdie and engineer Temple Grandin, Otis treats scientists and artists with equal respect, and creates a fascinating dialogue in which neuroscientific findings and introspection engage with each other as equal partners. 'Rethinking Thought' encourages readers to resist the temptation of classifying people as 'visual' or 'verbal, ' and to instead consider how thinkers combine both skill-sets and how their abilities can be further developed as a result. By showing how greatly individual experiences of thought can vary, this book aims to help readers in all proessions better understand the diverse pool of people with whom they work and interact with"--Page 4 of cover.

This book considers the ways in which Muslims view the way they are being viewed, not viewed, or incorrectly viewed, by the West. The book underscores a certain “will-to-visibility” whereby Muslims/ Arabs wish just to be “seen” and to be marked as fellow human beings. The author relates the failure to achieve this visibility to a state of desperation that inextricably and symmetrically ties visibility to violence. When Syrian and Palestinian refugees recently started refusing to be photographed, they clearly ushered the eventual but inevitable collapse of the image and its final futility. The photograph has been completely emptied of its last remaining possibility of signification. The book attempts to engage with questions about the ways in which images are perceived within cross cultural contexts. Why and how do people from different cultural backgrounds view the same image in opposing ways; why do cartoon, photographs, and videos become both the cause and target of bloody political violence – as witnessed recently by the deadly attacks against Charlie Hebdo in France and in the swift military response by the US, Jordan, France, and others to videotaped violence by ISIS.

In this book, you will learn to change your mind-set with the key tools that I myself have gained throughout the years from consulting multiple mentors. Some of these concepts come from me and my personal experiences in life. All you need to do is truly follow these steps and immerse yourself in your life with the new mind-set that I am presenting. I can guarantee that you will see great changes if you implement this way of life as a pillar to help overcome your future challenges.