How Intuit Turned Feedback Into A Comeback

At Intuit Inc., the path to innovation and domination in financial software has been paved with customer feedback. To ferret out problems and test progress on products in development, the company sends its engineers out for face-to-face encounters with consumers and entrepreneurs. But the company has struggled to adapt its business from software sold on disks to online financial services. Perhaps the most valuable feedback: Intuit relies on volunteers for improvements and new product ideas. For almost an hour, the 14 Canadian entrepreneurs–owners of businesses ranging from a bakery to a hip-hop clothing manufacturer–sat around a table venting about their problems. “Finding distribution channels,” they said, and “partnership and collaboration,” and “cutting costs,” and “the time suck of social media.” Running the session in Toronto in October 2009 was a slight, professorial, 57-year-old Silicon Valley legend named Scott Cook. He had assembled the group because he wanted to hear their problems first-hand so that Intuit, the business he founded, could come up with profitable solutions. New Word City, publishers of digital originals, contributes 10 percent of its profits to literacy causes.

"At Intuit Inc., the path to innovation and domination in financial software has been paved with customer feedback. To ferret out problems and test progress on products in development, the company sends its engineers out for face-to-face encounters with consumers and entrepreneurs. But the company has struggled to adapt its business from software sold on disks to online financial services. Perhaps the most valuable feedback: Intuit relies on volunteers for improvements and new product ideas"--Resource description page.

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. At Intuit Inc., the path to innovation and domination in financial software has been paved with customer feedback. To ferret out problems and test progress on products in development, the company sends its engineers out for face-to-face encounters with consumers and entrepreneurs. But the company has struggled to adapt its business from software sold on disks to online financial services. Perhaps the most valuable feedback: Intuit relies on volunteers for.

"A brand new collection of essential insights for your business and career from world-renowned expertsa now in a convenient e-format, at a great price!" Actionable lessons from a century of extraordinary businessesa from Ford to NetFlix, Wal-Mart to Zappos What you can learn from the world's greatest businesses: from legendary startups to extraordinary turnarounds! Crucial takeaways from the experiences of McDonald's, Home Depot, Zappos, Wal-Mart, Oprah (Harpo), Ford, NetFlix, UPS, Lego, Intuit, and many others. "From world-renowned business profilers New Word City and Nancy F. Koehn." Included in this collection: "How McDonald's Got Its Groove Back" (New Word City) "Undoing Home Depot's Demolition" (New Word City) "How Zappos Shoes In Success" (New Word City) "Sam Walton's Way" (New Word City) "Oprah (Brand) Renew" (Nancy F. Koehn) "Henry Ford's Way" (New Word City) "How UPS Delivers Again and Again" (New Word City) "How Netflix Produces Happy Endings" (New Word City) "How JetBlue Got Its Wings Back" (New Word City) "Bill Walsh's Winning Ways" (New Word City) "How Kraft Crafted a Comeback" (New Word City) "Ray Kroc's Way" (New Word City) "How Lego Built a Comeback" (New Word City) "How Intuit Turned Feedback into a Comeback" (New Word City)"

Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.

The hands-on guide to successful selling with social media sites

"A great and calamitous sequence of arguments with the universe: poignant, terrifying, ludicrous, and brilliant. The Exegesis is the sort of book associated with legends and madmen, but Dick wasn't a legend and he wasn't mad. He lived among us, and was a genius."-Jonathan Lethem Based on thousands of pages of typed and handwritten notes, journal entries, letters, and story sketches, The Exegesis of Philip K. Dick is the magnificent and imaginative final work of an author who dedicated his life to questioning the nature of reality and perception, the malleability of space and time, and the relationship between the human and the divine. Edited and introduced by Pamela Jackson and Jonathan Lethem, this will be the definitive presentation of Dick's brilliant, and epic, final work. In The Exegesis, Dick documents his eight-year attempt to fathom what he called "2-3-74," a postmodern visionary experience of the entire universe "transformed into information." In entries that sometimes ran to hundreds of pages, Dick tried to write his way into the heart of a cosmic mystery that tested his powers of imagination and invention to the limit, adding to, revising, and discarding theory after theory, mixing in dreams and visionary experiences as they occurred, and pulling it all together in three late novels known as the VALIS trilogy. In this abridgment, Jackson and Lethem serve as guides, taking the reader through the Exegesis and establishing connections with moments in Dick's life and work.