How People Become Famous

The art of self-marketing has never been more important. Best-selling author Rainer Zitelmann shows how 12 of the most successful self-promoters of all time achieved their extraordinary fame. The celebrities featured come from a variety of backgrounds from politics to sport, fashion, show business and science. Each has their own technique and their own lessons to offer - essential reading for anyone wanting to create their own successful personal brand. "Skillfully combines meticulous analysis with entertaining mini-biographies and practical insights with gossip... Even those who don't want to be on the biggest stage will want to read about how others have done it." OK! Magazine (Germany) "The book portrays twelve completely different celebrities who have more in common with each other than they would probably have ever thought themselves. These illustrious figures serve as models and examples for anyone who wants to learn the tricks of the marketing trade - to get ahead professionally and privately, to build a brand and engage with people on the internet and elsewhere." GRAZIA "If you want to build a brand, this is your bible." ERFOLG Magazine

Vanity Fair's veteran special correspondent pulls back the curtain on the world of celebrity and those who live and die there Vanity Fair's Maureen Orth always makes news. From Hollywood to murder trials to the corridors of politics, this National Magazine Award winner covers lives led in public, on camera, in the headlines. Here she takes us close-up into the world of fame--bridging entertainment, politics, and news--and the lives of those who understand the chemistry, the very DNA, of fame and how to create it, manipulate it, sustain it. Moving from former Prime Minister Margaret Thatcher to Michael Jackson, the ultimate child/monster of show business, Orth describes our evolution from a society where talent attracted attention to a place where the star-making machinery of the "celebrity-industrial complex" shapes, reshapes, and sells its gods (and monsters) to the public. From divas letting their hair down (Tina Turner) to Little Gods (Woody Allen and Princess Diana's almost father-in-law Mohammed Fayed), political theater (Arnold's Hollywood hubris, Arianna Huffington's guru-guided gubernatorial quest), news-gone-soap-opera (I Love Laci), and even the Queen Mother of reinvention (Madonna as dominatrix/children's-book author), Orth delivers a portrait of an era. The Importance of Being Famous shows us the real world of the big room where the rules that govern mere mortals don't matter--and anonymity is a crime.

Two journalists describe their whirlwind efforts to become famous in two weeks by getting their names and faces in magazines, newspapers, and on television.

Four million adults in the United States say that becoming famous is the most important goal in their lives. In any random sampling of one hundred American adults, two will have fame as their consuming desire. What motivates those who set fame as their priority, where did the desire come from, how does the pursuit of fame influence their lives, and how is it expressed? Based on the research of Orville Gilbert Brim, award-winning scholar in the field of child and human development, Look at Me! answers those questions. Look at Me! examines the desire to be famous in people of all ages, backgrounds, and social status and how succeeding or failing affects their lives and their personalities. It explores the implications of the pursuit of fame throughout a person's lifetime, covering the nature of the desire; fame, money, and power; the sources of fame; how people find a path to fame; the kinds of recognition sought; creating an audience; making fame last; and the resulting, often damaged, life of the fame-seeker. In our current age of celebrity fixation and reality television, Brim gives us a social-psychological perspective on the origins of this pervasive desire for fame and its effects on our lives. "Look at Me! is a fascinating in-depth study of society's obsession with fame. If you ever wondered what it's like to be famous, why fame comes to some and is sought by others, it's all here . . ." ---Jeffrey L. Bewkes, Chairman and CEO, Time Warner "In a voice filled with wisdom and insight, daring and self-reflection, Orville Brim masterfully traces the developmental origins and trajectory of fame. Look at Me! lets us see---with new eyes---the cultural priorities and obsessions that feed our individual hunger and appetites. A rare and rewarding book." ---Sara Lawrence-Lightfoot, Emily Hargroves Fisher Professor of Education at Harvard University and author of Respect and The Third Chapter Orville Gilbert Brim has had a long and distinguished career. He is the former director of the John D. and Catherine T. MacArthur Foundation Research Network on Successful Midlife Development, former president of the Foundation for Child Development, former president of the Russell Sage Foundation, and author and coauthor of more than a dozen books about human development, intelligence, ambition, and personality. Cover image ©iStockphoto.com/susib

From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.

This fresh, smart novel in the guise of a celebrity memoir probes the inner life of a mega-famous pop star Honestly, what amazes me the most with a lot of the people I meet is that they think they’re so big. They think, ultimately, that the universe revolves around them. And I’m beginning to think that it’s only when you live a life like mine—it’s only when you’re in a position where you don’t even really own yourself, when you can’t even really say that you’re a citizen of any particular country—that you realize that we’re all just tiny pieces of cosmic dust floating through the void until we disappear forever and we’re never heard from again. So begins the life story of our uber famous twenty-two year old narrator. A teen idol since he was twelve, when a video of him singing went viral, his star has only risen since. Now, haunted by the suicide of his manager-father, unsettled by the very different paths he and his teenage love (and girl pop-star counterpart) “Mandy” have taken, and increasingly aware that he has signed on to something he has little control over, he begins to parse the divide that separates him from the “normal people” of the world. Sneakily philosophical, earnest and funny, Justin Kuritzkes's Famous People is a rollicking, unforgettable look at the clash between fame and the human condition.

Inspired by Caribbean and African culture and mythology, Radiance Lost is a story of adventure, self-discovery, family, and friendship. When Zara is abducted by mysterious shadow spirits from her home in the jungle, her older brother, Nwanne, is forced to leave the only home he’s known to save her. With the guidance of an akụkọ named Chwal, the companionship of a creature named Bakari, the knowledge of a seer named Tai, and the help from other friends and acquaintances he meets along the way, Nwanne journeys through Juuga and discovers a magical ability within himself that he must master as he prepares for the inevitable dangers that lie ahead. Throughout his quest to find his sister, Nwanne also discovers the true meaning of deceit and trust, the value and negotiations of life itself, and the heaviness of bonds with family and loved ones. Radiance Lost is a fascinating adventure that will both captivate and resonate with modern fantasy fans.

A “funny, poignant, dishy, and even enlightening” adventure through a tight-knit world of drag performers making art, mayhem, and dreaming of making it big, this book is “the story of America now” (Alexander Chee, The New York Times). In How You Get Famous, journalist Nicole Pasulka raucously documents the rebirth of the New York drag scene, following a group of iconoclastic performers with undeniable charisma, talent, and a hell of a lot to prove. In the past decade, drag has become a place where edgy, competitive showoffs can find security in a callous and over priced city, a shot at real money, and a level of recognition queer people rarely achieve. But can drag keep its edge as it travels from the backroom to the main stage? A “joyful and scrappy” (Esquire) portrait of the 21st-century search for celebrity and community, How You Get Famous is “dripping in plush detail and drama” (Mother Jones) and “stitched together with great respect and love” (The Guardian). It’s the story of an aimless coat check worker who sweet-talked his way into hosting a drag show at a Brooklyn dive bar, a pair of teenagers sneaking into clubs and pocketing tips to help support their families, and eclectic performers who have managed to land a spot on TV and millions of followers…all colliding in an unprecedented account of a subculture on the brink of becoming a cultural phenomenon. “If you like to have a good time, you want to read this book!”—BuzzFeed