How To Audition For Tv Commercials

What do ad agencies look for when casting TV commercials? This insider's guide, written by a former actor turned ad agency exec, has the answers. It provides step—by—step instructions to help actors understand and master the entire process, from assessing one's looks and personality to the agency preproduction process, from reading scripts and understanding storyboards to preparing for the audition, doing the shoot, and more.

Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the craft as well as the business of acting, it tells you how to prepare for commercial auditions and, once you’ve landed a job, how to deliver the most expressive on-camera performance—leading to more work and success in a competitive field. Author Joan See illuminates all the secrets she has learned while appearing in hundreds of commercials over the past thirty years. She shows you how to approach five distinctly different commercial forms and explains the specific acting techniques to employ in each. In fact, Acting in Commercials will take you beyond commercial work, sharpening all your acting skills for a broader film and television career.

What do ad agencies look for when casting TV commercials? This insider's guide, written by a former actor turned ad agency exec, has the answers. It provides step—by—step instructions to help actors understand and master the entire process, from assessing one's looks and personality to the agency preproduction process, from reading scripts and understanding storyboards to preparing for the audition, doing the shoot, and more. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Actors earn more money performing in television commercials than in stage productions and feature films combined. "Squire Fridell's book is a witty and complete guide. It should be on every actor's shelf right next to Stanislavsky. --Richard Schickel, film critic, Time magazine "Acting in Television Commercials is a great way to break into the business, and Squire Fridell's book is fun and informative . . . a must for any aspiring actor." --Carol Burnett Acting in television commercials is fun, challenging, and often very lucrative. Squire Fridell offers tips and advice that will give you the edge necessary to break in and keep on working: How to get started with a winning résumé, a dynamic headshot, and a terrific agent New audition strategies and performance techniques Learn to manage "downtime and build your career even while you're not working Practice acting with scripts from real television commercials! Squire Fridell has appeared in some living room, somewhere in America, selling something to someone on the average of once a day for more than twenty years. His 1,700 television commercials included fifteen years as the Toyota spokesman and six years as television's Ronald McDonald. He has been featured in Newsweek and has been on the cover of TV Guide. In addition to his television, film, and stage credits, he has a master's degree in acting/directing.

Tells how to obtain interviews, give effective auditions, be at ease in front of the camera, develop one's voice, and understand the structure and goals of TV commercials

The Ultimate Guide to Commercial Success Acting in television commercials is a highly competitive business, but it can also be very lucrative. Whether you’re looking for your first break or want to take your acting career to the next level, Squire Fridell will give you the insider’s edge. Arguably the king of TV commercials, Fridell distills four decades of experience in this comprehensive, humorously written guide that has been indispensable to aspiring TV commercial actors since the first edition hit the shelves in 1980. This fully updated fourth edition gives the lowdown on how online and digital technologies have changed the industry and tells you everything you need to know about: • Getting a terrific headshot • Writing a winning résumé • Finding (and keeping) the perfect agent • Honing the skills that every serious commercial actor should have • Auditioning well and getting the job • Using the best online services for posting your headshot, résumé, and reel You’ll learn how to launch your commercial acting career and–more important–how to sustain it and be successful.

Offers practical advice for auditioning for television, film, and commercials, discusses how to overcome psychological barriers, provides step-by-step instructions for preparing an audition scene, and offers tips on preparing children for auditions