How To Justify Your Price Identify Unique Benefits That Increase Value

If you don't know the reasons that justify your price, it is important to find out what those reasons are. When your price is higher because you have added too much profit you will never make the sale. When you justify your price because you added value, you will make the sale.

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings—you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers’ wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers—and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers—through marketing, selling, negotiation, and pricing—you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today’s more intangible markets—such as consulting services or digital properties like e-books and music files—these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value—and how to communicate it to others—everybody profits.

Marketing Strategy: The Thinking Involved is an innovative text that promotes the idea that effective marketing thinking leads to successful marketing strategy. The book's theories go beyond simply introducing the reader to concepts in the field by providing tools and methods to develop marketing thinking and questioning skills that will help with application of real-life marketing strategies. As the chapters progress, the thinking/questioning develops toward higher levels and more specialized inquiry, helping readers acquire the skills needed in the practice of marketing. The book's timely focus on developing thinking agility leading to strategic agility provides the necessary skills for navigating businesses in today's dynamic markets. The book contains a wealth of pedagogy to support this active learning approach.

Unlock the secrets to becoming an exceptional graphic designer with 'Mastering Graphic Design: A Comprehensive Guide to Excellence.' This meticulously crafted book offers a deep dive into every facet of graphic design, providing aspiring designers and seasoned professionals alike with the tools, techniques, and insights needed to elevate their craft to new heights. From mastering the fundamental principles of design to developing creative concepts, crafting compelling visuals, and designing for various platforms and media, each chapter is packed with practical advice, real-world examples, and actionable tips. Delve into the art of typography and layout, explore the nuances of user experience and interface design, and learn how to streamline your workflow and manage projects efficiently. Navigate the business side of graphic design with confidence, from freelancing strategies to client communication and marketing yourself effectively. Cultivate creativity, innovation, and a lasting legacy as a designer while staying abreast of emerging technologies and industry trends. Whether you're just starting your journey or seeking to refine your skills, 'Mastering Graphic Design' is your indispensable companion on the path to becoming an amazing graphic designer.

Winner of the Overall Case Award 2014 The Case Centre best selling case 2013 - 2017 Value-based pricing—pricing a product according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a product against the price of its competitors. Sellers justify their price points through documenting the value of a product, emphasising its superiority against competitors and therefore justifying the premium price. Value First then Price is an innovative collection which proposes a quantitative methodology to value pricing, and road-tests this methodology through a wide variety of real-life industrial cases. It provides a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, this book provides researchers with a method by which to draw invaluable data-driven conclusions, and sales and marketing managers the theories and best practices they need to quantify the value of their products to demanding, hard-nosed industrial purchasers. With contributions from global industry experts this book provides cutting edge research on value quantification and value quantification capabilities with real-life, practical examples. It will be essential reading for sales and pricing specialists as well as business strategists, in both research and practice.

A to Z of Starting Up Your Fashion Label" is a comprehensive guide that unravels the intricate journey of launching a fashion brand from inception to success. Authored by industry insiders, this book serves as an indispensable roadmap for aspiring designers and entrepreneurs navigating the competitive world of fashion. From conceptualizing unique brand identities to sourcing materials, from honing design skills to building a loyal customer base, every aspect of the startup process is meticulously explored. Through practical tips, case studies, and insider insights, readers are equipped with the knowledge and tools necessary to navigate challenges and capitalize on opportunities in the dynamic fashion landscape. Whether you're a budding designer seeking to transform your creative vision into a thriving business or an ambitious entrepreneur aiming to disrupt the fashion industry, "A to Z of Starting Up Your Fashion Label"

This comprehensive guide is designed for individuals who want to create and sell online courses. It provides step-by-step strategies and practical tips to help readers navigate the process from course creation to marketing and scaling their business. The book begins by exploring the online course market and identifying profitable course topics. It then guides readers through the planning stage, helping them set learning objectives, choose the right course format, and create a course outline. Content creation is covered next, with advice on creating engaging video lectures, designing interactive quizzes and assignments, and writing compelling course materials. The book also delves into marketing strategies, including building a professional course website, utilizing social media promotion, and implementing email marketing techniques. Readers will learn how to optimize course sales by setting the right price, implementing effective sales funnels, and maximizing student retention. The importance of delivering an exceptional learning experience is emphasized, with tips on engaging with students, providing personalized feedback, and continuously improving course content. This guide also explores the use of interactive learning materials, such as multimedia and visuals, effective course exercises, and gamification elements. It addresses the technological tools and platforms needed for course creation, including choosing the right e-learning platform, using video editing software, and exploring course hosting options. Engaging with the audience is discussed, with guidance on building a community around the course, hosting live webinars and Q&A sessions, and collecting and implementing student feedback. Legal and compliance considerations are also covered, including understanding copyright and fair use, creating terms of use and privacy policies, and complying with international data protection laws. The book provides strategies for scaling the online course business by creating multiple courses for different skill levels, building partnerships with other course creators, and automating course delivery and customer support. Additional chapters focus on creating irresistible course bonuses, providing customer support and satisfaction, and analyzing course performance through tracking and analytics tools. Overall, this guide offers a comprehensive roadmap for creating and selling successful online courses, providing readers with the necessary knowledge and tools to succeed in the growing online education industry.

Winner of the Overall Case Award 2014 The Case Centre best selling case 2013 - 2017 Value-based pricing—pricing a product according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a product against the price of its competitors. Sellers justify their price points through documenting the value of a product, emphasising its superiority against competitors and therefore justifying the premium price. Value First then Price is an innovative collection which proposes a quantitative methodology to value pricing, and road-tests this methodology through a wide variety of real-life industrial cases. It provides a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, this book provides researchers with a method by which to draw invaluable data-driven conclusions, and sales and marketing managers the theories and best practices they need to quantify the value of their products to demanding, hard-nosed industrial purchasers. With contributions from global industry experts this book provides cutting edge research on value quantification and value quantification capabilities with real-life, practical examples. It will be essential reading for sales and pricing specialists as well as business strategists, in both research and practice.