How To Market Financial Services To Women

The purpose of this study was to analyse the position of women in the maize and bean value chains in Rwanda, as well as the current and potential role of financial service providers (FSPs) in strengthening the positioning of women in these chains. The study used the women’s economic empowerment framework for the conceptual analysis, while similarly looking at overall financial inclusion indicators. This was all done within the context of a value chain analysis. The value chain concept provided a framework for analysis and explained the different functions in the value chains for bean and for maize, including the roles of men and women. The analysis showed how the available financial services not only reached women but also benefited and empowered them. A desk study, which accompanied the fieldwork and value chain analysis, showed that the enabling environment in Rwanda is very conducive to the promotion of women in agriculture. Government policies support the economic inclusion of women, and clear implementation strategies have been defined. However, women still experience challenges and constraints in terms of access to land and farm inputs, equipment, training, finance and market channels. Strong time constraints also exist due to double burden, as well as limited power in negotiations on decisions between members of their households (known as ‘intra-household bargaining power’). In this case the decisions are on use of resources and income. Furthermore, women still have less access to larger loans for inputs, trading and aggregation.

This book explores gender diversity in the financial system, focusing especially on regulations, disclosure standards, theories and literature on the relationship between women in atypical positions and bank performance, female representation in governance bodies of banks and insurance companies, the gender pay gap and the gender balance in Central Banks. The topics are examined highlighting the progress towards gender equality (SDG 5) and the room for improvement in financial services with implications for policymakers, regulators and researchers in both finance and gender studies.

Gender Responsive Investment is a process of ensuring gender-equitable access to financial services and investment. This Handbook supports policy-makers to identify the policies, laws and regulations that hinder women's access to finance, and assists financial institutions to deliver inclusive, well-designed products and services for women.

Marketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the major types of decisions – and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges. This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment. Key features: - Logical structure and improved pedagogy, including new vignettes and detailed case studies - An experienced and established author team gives expert advice - International coverage shows you the big picture - Companion Website, offering PowerPoint slides, revision questions and answers to case study exercises, and long case studies with notes and exercises

This book contains advice and direction for women who are either seeking a career or who have already embarked on a career in financial services. The book first aims to help the female reader gain clarity on her motivation in pursuing a career in finance. It then identifies potential gender-specific challenges that could create problems if she is unaware or unconscious to her surrounding work environment. Lastly, it provides insights and exercises to develop a strategy for career accomplishment. Written by a former Senior Financial Executive for several fortune 500 firms including M&M Mars, a Wealth Manager/Owner of a fee-only Registered Investment Advisory firm, and Professor of financial planning at the University of South Florida, the book will help women identify pitfalls, create game plans to transcend the limitations of their workplace cultures, and learn how to collaborate with their peers to create healthier work environments. Told through personal stories, anecdotes from other women and academic research, Gender on Wall Street helps women identify the internal and external obstacles to their success. This book will also provide a means of overcoming these obstacles through conscious engagement, personal reflection and strategy-building exercises at the conclusion of each chapter. The reader will be guided into creating their own personal career plan—the STAR plan—which will help them achieve career success.