How To Market Your Book To Libraries

What others say: If you've ever wondered how to market your book(s) to libraries, Bonnye Matthews' How to Market Your Books to Libraries and Readers in the Digital Age is a must read. It is an easy to follow, well-written, step-by-step process. I highly recommend it! Mary Ann Poll America's Lady of Supernatural Thrillers, USA This book has totally answered all of the questions I have ever had about how authors get their books into libraries. It is not just well written and informative, it is detailed and educational. Unlike so many other articles you read, this one is different as Bonnye gives you all the secrets – all the tricks of the trade – all the information you need. Irene Petteice Senior Author of Political Perspectives, USA Bonnye Matthews, writer of prehistoric fiction, has put her hand to writing a book to help writers market their books to libraries. I have read this book and I can honestly recommend it. It may sound like a simple task, but once you try it, you'll find many obstacles along the way. Bonnye indicates clearly, step by step how to go about it. The whole process from how to find the libraries's email addresses right up to the final step of sending the letters, is described in detail. Her instructions are clear and easy to follow. All aspects of the process is covered. Anyone can have success. Bonnye, like all your other books, this is a winner! Magdel Roets Writer of Christian Fiction South Africa

This second - totally revised, expanded and updated - edition of the popular book marketing guide showswriters and publishers how to market books for free. Confused about how to build an author platform? Frustrated with slow marketing progress? Discover how to create a viable online author presence in this valuable and informative book, "e;111 Tips on How to Market Your Book for Free"e; - Detailed Plans and Smart Strategies for Your Book's Success..Creating an online presence can be a daunting task for the author. Promoting yourself and a book can quickly lead to becoming overwhelmed. Strategize your writing career by planning how to publish, publicize, and launch your book. Learn how to get your books in bookstores and libraries, and successfully contact television and radio stations, and bloggers. Develop a solid plan to market your book and watch your sales grow. Are you ready to elevate your book promotion?For newcomers and seasoned authors, "e;111 Tips on How to Market Your Book for Free "e;delves deeply into the mechanics of taking your writing career to the next level. With more links and resources, this book can easily become invaluable to the writer. Although it may be dense with information, the content is much more detailed.Reviewer: "e;I liked the author's tips on how to build online relationships. As someone who avoids social media, (it has been the bane of my author's existence). I really appreciated how the author breaks down how to work on social media. Short, to the point, succinct. Finally, I get it! I am so excited to implement so many of these ideas. I was also thrilled to read the section on how to pitch to television and radio. Another superb writer's resource book from an excellent author."e;

Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.

Do you think libraries don’t buy books from self-published authors? Think again. In a 2016 survey conducted by US-based library service New Shelves Books, 92 percent of librarians reported they regularly purchase from self-published authors and small presses. Clearly, librarians are buying self-published books that fit their acquisitions guidelines. And libraries are full of avid readers. This Quick and Easy Guide from the AskALLi team at the Alliance of Independent Authors tells you all you need to know to get your book onto library shelves worldwide.

Authors: do you want to see your self-published books in physical bookstores, locally and internationally? While selling print books through brick-and-mortar stores can be challenging, it enables you to reach readers who prefer to browse and shop for books offline. And many authors dream of seeing their print books in bookstores. New technologies, tools and distribution methods make it easier than ever. In this #AskALLi Guidebook: Everything you need to know to get your books on physical bookshelves and, more importantly, moving off them and into the hands of new readers.

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.