How To Measure The Effectiveness Of Hr Communication

This is the eBook version of the printed book. This Element is an excerpt from The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats. A simple, practical, easy-to-adapt model for measuring HR communications–so you can make sure it works and improve it! The most dangerous assumption you can make about communication? Just because you’ve sent a message, employees have received it, understood it, bought into it, and acted on it. There’s only one way to know your communication has been effective: Measure its effectiveness. It needn’t be difficult. We’ll show you a simple model–and how to apply it.

Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate those programs effectively. Hampered by legal restrictions, highly complex policies and programs, corporate politics, and old-fashioned notions about business communication, they create communications their audiences simply ignore. It needn’t be that way! Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use, even those who’ve never been comfortable as writers. Davis and Shannon demonstrate how to treat employees as customers, and use the same strategies, tools, and care your company uses to sell its products or services. The authors help HR professionals understand their customers’ (and executives’) needs and motivations more clearly; package information to promote faster, better decision-making; and measure their effectiveness. They present specific solutions for safely eliminating unnecessary detail and jargon; explaining benefits, pay, and policies; improving recruiting, orientation, and outplacement communications; supporting retirement planning; and improving performance management.

"This book will help you dramatically improve the effectiveness of every message you create. Renowned HR communications experts Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use ... even those who hate to write"--Page 2 of cover.

Once thought of simply as the place where employee records are kept, today's human resources department has evolved into a manager of human capital. However, HR faces challenges­­among them providing necessary services at competitive cost, enhancing productivity, and justifying budgets at a time when outsourcing firms threaten its very existence. Now more than ever, HR needs to position itself as a value-added partner that contributes to the strategic goals of its organization. This Third Edition of a human resources classic is the only book to provide a proven, quantifiable method for accurately measuring the productivity of all major HR functions. How to Measure Human Resources Management is nothing short of a must-have for HR managers­­a tool that allows you to gauge the effectiveness of your department and communicate with senior management in the quantitative business language they understand. Thoroughly revised, this practical guide offers new chapters that show how to measure: Intellectual capital The effectiveness of the HR Web site: the employee handbook, retirement and benefits information, etc. HR call centers and service centers Now you can accurately measure virtually anything that needs measuring, from a specific task to the way your entire department is organized. You'll see how to support your managerial decisions­­from how much HR staff is needed to how much to spend on HR services­­with hard numbers obtained from easy-to-apply formulas and benchmark database examples. Authors Jac Fitz-enz and Barbara Davison expertly demonstrate how you can: Evaluate all your human resources activities and costs, including: staffing, training, HRIS services, employee turnover, employee absence control, and the pay and benefits system Collect data on costs, time, and the quantity and quality of work The book includes another new chapter on employee communications­­which is at the heart of leading the new employee­­as well as expanded coverage of the role of technology, now the driving force in HR management. The authors also offer guidance in linking HR activities to business objectives and, ultimately, to the organization's goals. In addition, they examine the future direction of HR and its likely prospects, problems, and payoffs in the new millennium. Direct, easy-to-follow, and remarkably insightful, How to Measure Human Resources Management is a resource no HR manager can afford to be without. Protect your HR department and prove its value with a measurement system that works Is it cost-effective to add staff in a given area? Does a training program have a positive impact on costs and sales? How can you increase employee satisfaction and also benefit the organization? At a time when human resources managers are under great pressure to accurately measure job performance, defend their budgets against outsourcing, and even justify their own existence, answering questions like these is a necessary yet often difficult challenge. How to Measure Human Resources Management is designed to help HR managers confidently measure all major personnel functions and make tough decisions. From hiring and staffing, to compensation and benefits, to training and development, to employee relations and retention programs and more, you'll see how to better measure and manage overall HR productivity and service­­confirming your role in giving your company a competitive edge. This completely updated Third Edition of a classic HR text provides a wealth of new information, including: Measuring intellectual capital and Web-based HR systems Connecting compensation to revenues and expenses Keeping management satisfied with the hiring process Assessing the value of outsourcing and call centers Measuring the effect of leadership and management development Understanding the costs of and reasons for absenteeism and turnover Use How to Measure Human Resources Management to show top management in quantitative terms how the HR function contributes to your company's bottom line.

In today's competitive environment where we are doing everything we can to compete for talent, effective communication ensures we are showcasing our HR programmes in a way which will help us attract, retain and engage talent. Effective HR Communication is a practical guide to develop and deliver effective communication campaigns, ensuring that teams have the knowledge, skills and tools to achieve the desired objectives. Whether introducing new HR programmes or re-launching existing ones, communications help us deliver the key messages so that employees understand, appreciate and action them to meet our HR and business objectives. Effective HR Communication introduces a six-step 'IMPACT' model to explain and demonstrate the critical steps to be followed when developing a communications campaign. This includes steps such as understanding the communication needs and requirements of employees, developing the most robust objectives, selecting and developing the appropriate medium, planning a campaign in an effective manner, leveraging the support of business partners, developing effective communications content, and measuring the success of the campaign. Using a combination of theory, examples, tips and tools from leading experts, this book provides practical information which can easily be used to create effective and impactful communications. Case studies from leading organizations such as BT, LV=, Merlin Entertainments and Reward Gateway are included to further illustrate how communication has been done effectively.

Effective communication in the workplace is essential to the delivery of successful organisational strategy and change, employee commitment, and ultimately competitive advantage. An organisation's ability to engage stakeholders through excellent communication strategy and action is an essential skill. Without it the chances of organisations ever achieving their strategic objectives are reduced. Organisational Communication offers practical tools, techniques and a model for developing a communications strategy. The key areas covered include: organisation and change; the role of communication and HR's growing part within it; the principles and uses of communication in an organisational context; developing an HR communication strategy and implementing the communication plan; external communication and how HR should be involved; communicating with the labour market, the City and the media; and internal communication and HR's contributions to this area - employee engagement, communicating with the board and senior managers and combining HR through effective internal communication. views from a number of leading names in the field - both in business and media.

This text is an unbound, three hole punched version. The 12th Edition of Fundamentals of Human Resource Management, Binder Ready Version, 12th Edition helps students understand and remember concepts through a straightforward and conversational writing style and a wealth of examples to clarify ideas and build interest. The authors provide a strong foundation of essential elements of Human Resource Management as well as a clear understanding of how Human Resource Management links with business strategy. Through practical applications, the authors illustrate the importance of employees on every level of the organization, helping students understand HRM elements such as recruitment, training, motivation, retention, safety, the legal environment, and how they support successful business strategies.