How To Wow

Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, you’ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more. Don’t let your business fall behind, look inside and take your customer experience to the next level. “Essential and powerful insights for everyone who aspires to map out and enhance the customer journey and drive growth.” Keith Lewis, COO, Matchtech Group plc “At last – a book that provides practical ways of delivering the superior experience that today’s customers demand.” Olivier Njamfa, Co-Founder and CEO of customer experience software company Eptica

Proven communication strategies to help you sell yourself effectively in any interview, presentation, or impromptu business meeting “The invaluable advice in How to Wow guarantees your success in any situation.”—Keith Ferrazzi, #1 New York Times bestselling author of Never Eat Alone Every encounter with your colleagues, clients, employers—even your competitors—is an opportunity to make a positive impression. Your words, your tone of voice, and your body language all speak volumes. But the question is: What are they saying about you? As a corporate coach, Frances Cole Jones has helped countless CEOs, celebrities, and public figures present their best selves in the boardroom and in-person, on-camera and onstage. Now she shares the skills that are essential to professional and personal success. In How to Wow, you’ll learn how to • make a lasting impression with a simple introduction • effectively employ the twelve most persuasive words in the English language • read nonverbal responses accurately—and shift negative ones immediately • motivate your team under deadline • interview fearlessly and flawlessly • persuade investors to buy in to your product or idea—and help you sell it to others • write the perfect pitch, résumé, cover letter, or email • deliver speeches that bring people to their feet • transform a PowerPoint presentation into a power move Featuring tips and tricks you can employ right away, How to Wow will teach you how to ask the right questions, respond with confidence, and wow anyone, anywhere, anytime. “Wow is not optional. Neither is this book. Buy it, study it, put it into action—and wow your bank account!”—Jeffrey Gitomer, author of Little Red Book of Selling “No matter if you’re at the top of your game or just starting out, this book will swiftly refocus the message that you are sending to the world.”—David Beal, co-CEO and co-founder, Green Hummingbird Entertainment “Read How to Wow if you want to change a great idea from a concept to a reality that clearly means business. It’s the best makeover I ever got.”—Veronica Webb, television host

Finally, a SELF-GUIDING BOOK to take students, adult learners, businesspeople, makers and searchers on the path to finding and activating their INNER SOCIAL ENTREPRENEUR. Social Entrepreneurs run economically sustainable businesses and non-profits with a "4-P" mission, addressing an entrenched social problem to benefit "People, Profit, Planet & Place", making meaning, making money, and moving the world to a better place! We invite you to join us and GET TO WOW !GET TO WOW continues the journey toward social entrepreneurship for the general public, pivoting off the successes that GCSEN Foundation has developed over the past five years. GCSEN has been featured in numerous publications and media platforms, including MarketWatch, Yahoo Finance, in numerous economic blogs, and as an "On-trendpreneur" in Trends Journal. The New England Journal of Higher Education stated, "GSCEN's research has conclusively shown that SE education results in significant content knowledge gains retained by students; shows significant gains in self-confidence; is ranked highly as a life-changing learning experience by students; and is highly recommended by students to their peers."

"Hundreds of organizations around the world have already benefited from Disciplined Agile Delivery (DAD). Disciplined Agile (DA) is the only comprehensive tool kit available for guidance on building high-performance agile teams and optimizing your way of working (WoW). As a hybrid of all the leading agile and lean approaches, it provides hundreds of strategies to help you make better decisions within your agile teams, balancing self-organization with the realities and constraints of your unique enterprise context. The highlights of this handbook include: #1. As the official source of knowledge on DAD, it includes greatly improved and enhanced strategies with a revised set of goal diagrams based upon learnings from applying DAD in the field. #2 It is an essential handbook to help coaches and teams make better decisions in their daily work, providing a wealth of ideas for experimenting with agile and lean techniques while providing specific guidance and trade-offs for those "it depends" questions. #3 It makes a perfect study guide for Disciplined Agile certification. Why "fail fast" (as our industry likes to recommend) when you can learn quickly on your journey to high performance? With this handbook, you can make better decisions based upon proven, context-based strategies, leading to earlier success and better outcomes"--

The WoW (World of Warcraft) Diary offers a rare, unfiltered look inside the gaming industry written by the game's first level designer, John Staats. The World of Warcraft Diary offers a rare, unfiltered look inside the gaming industry. It was written by the game's first level designer, John Staats, from notes he took during WoW's creation. The WoW Diary explains why developers do things and debunks popular myths about the games industry. In great detail he covers the what it took to finish the project; the surprises, the arguments, the mistakes, and Blizzard's formula for success. The author includes anecdotes about the industry, the company, the dev team; how they worked together, and the philosophy behind their decisions. The WoW Diary is a story made from notes taken during the dev team’s four-year journey. It is a timeline of Vanilla WoW’s development cycle, a time-capsule with an exhausting amount of details that also looks at the anatomy of computer game studio. In order to illustrate how all the parts of computer game company work together, he interviewed everyone from the company’s founders to his former teammates; and the supporting departments who helped make WoW a reality.

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer’s expectations with every interaction and serves the company’s needs. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products. Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments—when you lose a sale or worse, customer trust. Whether you’re giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each other’s skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But it’s up to you to manage it profitably. Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers—and keeping them.

To stand out in today's marketplace, we must be customer crazy. It's really about treating each customer as a special individual with his very own wants and needs. Today's customer is exposed daily to numerous choices. What would make him do business with you? What would make him buy or decide to buy more, eat at your restaurant again or decide to sign the contract with you? Well, it's down to simply treating him as a fellow human being with feelings and making a connection at an even deeper level than just mere speed and efficiency. What you hold in your hands is an interactive and practical toolkit that has 21 ways you can WOW! your customers to make that connection with his Head and Heart. Each chapter is dedicated to one way you can connect with your customer. Grab your pen and fill in the Action Plan found at the end of each chapter and back of the book. Take action on each of these practical tips and draw your customers to you. They'll love doing business with you and tell others about you! Start acting now and watch your business grow.

Proven communication strategies to help you sell yourself effectively in any interview, presentation, or impromptu business meeting “The invaluable advice in How to Wow guarantees your success in any situation.”—Keith Ferrazzi, #1 New York Times bestselling author of Never Eat Alone Every encounter with your colleagues, clients, employers—even your competitors—is an opportunity to make a positive impression. Your words, your tone of voice, and your body language all speak volumes. But the question is: What are they saying about you? As a corporate coach, Frances Cole Jones has helped countless CEOs, celebrities, and public figures present their best selves in the boardroom and in-person, on-camera and onstage. Now she shares the skills that are essential to professional and personal success. In How to Wow, you’ll learn how to • make a lasting impression with a simple introduction • effectively employ the twelve most persuasive words in the English language • read nonverbal responses accurately—and shift negative ones immediately • motivate your team under deadline • interview fearlessly and flawlessly • persuade investors to buy in to your product or idea—and help you sell it to others • write the perfect pitch, résumé, cover letter, or email • deliver speeches that bring people to their feet • transform a PowerPoint presentation into a power move Featuring tips and tricks you can employ right away, How to Wow will teach you how to ask the right questions, respond with confidence, and wow anyone, anywhere, anytime. “Wow is not optional. Neither is this book. Buy it, study it, put it into action—and wow your bank account!”—Jeffrey Gitomer, author of Little Red Book of Selling “No matter if you’re at the top of your game or just starting out, this book will swiftly refocus the message that you are sending to the world.”—David Beal, co-CEO and co-founder, Green Hummingbird Entertainment “Read How to Wow if you want to change a great idea from a concept to a reality that clearly means business. It’s the best makeover I ever got.”—Veronica Webb, television host