Iconic Events

Iconic Events explores the social forces that have shaped the meanings around and enduring significance of events that have captured the public's imagination, including: Titanic, Pearl Harbor, Columbine, and September 11th. The book focuses on three interpretive phases including journalistic representations, political appropriations, and popular adaptations and pays particular attention to the development of dominant and resistive event narratives.

How do stories of particular events turn into global myths, while others fade away? What becomes known and seen as a global iconic event? In Stories without Borders, Julia Sonnevend considers the ways in which we recount and remember news stories of historic significance. Focusing on journalists covering the fall of the Berlin Wall and on subsequent retellings of the event in a variety of ways - from Legoland reenactments to slabs of the Berlin Wall installed in global cities - Sonnevend discusses how certain events become built up so that people in many parts of the world remember them for long periods of time. She argues that five dimensions determine the viability and longevity of international news events. First, a foundational narrative must be established with certain preconditions. Next, the established narrative becomes universalized and a mythical message developed. This message is then condensed and encapsulated in a simple phrase, a short narrative, and a recognizable visual scene. Counter-narratives emerge that reinterpret events and in turn facilitate their diffusion across multiple media platforms and changing social and political contexts. Sonnevend examines these five elements through the developments of November 9, 1989 - what came to be known as the fall of the Berlin Wall. Stories Without Borders concludes with a discussion of how global iconic events have an enduring effect on individuals and societies, pointing out that after common currencies, military alliances, and international courts have failed, stories may be all that we have to bring hope and unity.

Both visitor attractions and events play pivotal roles in the appeal of tourism destination regions to visitors by virtue of being the main motivator of tourist trips and determining consumers’ choices. However, more recently visitor attractions have become more multifaceted, have proliferated and fragmented in terms of form, location, scale and style, and their role is undergoing major changes in a post-modern world as a result of consumer demands and competitive innovations. Visitor Attractions and Events for the first time theoretically and empirically explores the relations between events and attractions to offer new thinking of the role of space and place in shaping development, management practices and strategies in the sector as well as future implications. The book reveals how location is pivotal in the development, planning, and management of visitor attractions and events. Whereas the location of natural attractions is relatively fixed in space and their locations cannot be predetermined or relocated, human-made or contrived attractions are more influenced by the planning process in the context of the locational decision-making process. Competition and cooperation between visitor attractions and the aspects which shape these relations, including complementarities, compatibility, knowledge spill overs and diffusion of innovations, product similarities and spatial proximity remain largely ignored in the visitor attraction sector and thus are major elements in the focus of this book. Comparative examples ranging from small to major attractions in a wide variety of locations are included. This significant volume will appeal widely to all those interested in the visitor sector, such as tourism, events, leisure studies, destination management and sociology.

event marketing CATERING & EVENTS THE WILEY EVENT MANAGEMENT SERIES practical guidance for launching highly visible event marketing campaigns The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event—from small conferences and expositions to giant fairs and festivals. Designing a campaign that attracts attention, motivates people to attend, and achieves the goals of the event organizers requires creativity, effort, and the kind of informed guidance you’ll find here. Event Marketing covers every form of promotion, advertising, and public relations, in both traditional and online media. This edition has been thoroughly revised and expanded to include the very latest on social media and online marketing, consumer behavior patterns, and corporate sponsorships. Modern case studies and exhaustive resources make it ideal as both a textbook for students and as an everyday resource for working practitioners. Features include: In-depth coverage of promotions, advertising, PR, and both traditional and online marketing strategies, as well as budget financing Detailed case studies and analyses of marketing plans for specific events, such as conferences, corporate meetings, large festivals, and more The very latest in current trends and innovations, including digital marketing strategies and social media Comprehensive appendices offering online resources and links to event marketing associations and societies, media tracking services, electronic marketing services, and more

The Colosseum is an examination of the innovative design and inspired construction of ancient Rome’s most astonishing building. It looks closely at the anonymous architects and laborers involved in the 10-year project, and how once completed its management delighted the Roman crowds with 400 years of the world’s most savage and brutal entertainment spectaculars.