Identities State And Markets

As a product of its time, the call centre utilises new developments in telecommunications and information technology to offer cost-efficient delivery systems for customer care. Efficiency, productivity and flexibility are all embodiments of neoliberal market capitalism and are all personified in the call centre operation, as well as the structure of the labour market in general. Thus the individual and the workplace are embedded in a variety of global processes. In order to frame the context in which call centre operations exist today and their employees (mainly young men and women) negotiate the increasingly risky and individualised task of developing an identity or sense of belonging in the world, Labour Markets and Identity on the Post-Industrial Assembly Line sets out the economic, social and political changes over the last three decades that have restructured the labour market, altered the balance between labour, management and the state, and unleashed global market capitalism upon previously sheltered areas of the economy and social life in both Britain and elsewhere. This ground-breaking book offers one of the first real qualitative sociological investigations of a relatively new form of employment, to see what life is like on the 'post-industrial assembly line', whilst also taking a close look at the nature of class, identity and subjectivity in relation to young people coming of age in a world dramatically altered over the last three decades.

Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.

Identity theft (IT) has been a feature of financial markets for as long as alternatives have existed to cash transactions. But IT has recently occurred on a much larger scale. Data breaches often involve the apparent loss or acknowledged theft of the personal identifying info. of thousands -- or millions -- of people. IT poses risks, not only to individuals, but to the integrity & efficiency of the payment system -- the policies, procedures, & technology that transfer info. for authenticating & settling payments among participants. Either represents a loss of efficiency for the economy. This article looks at the nature of IT today & the factors driving its rapid growth. Also explores whether markets are able to limit the risks IT poses to the payment system. Graphs.

Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.

Inhaltsangabe:Abstract: The major objective of this work is besides economic considerations to estimate how far Poland and Ukraine have grown on the social and cultural EI path layer of inter-country convergence which is assumedly even more difficult to achieve than consensus in an economic and political state union - what are the causes of the present state of evolution and what inferences for future transformations steps can be deducted thereof. In terms of more specific terms of reference, so-to-speak research question antedating each chapter of the corpus, the author posed the following hypothesis: In the section about national identities, the embracing question is the following, since it is suspected that the course of history of both nations observed moulded the tangible layers of NC and thus indirectly the development of mental EU convergence: Hypothesis 1: Design and intensity of national identity contribute to Polish and Ukrainian aggregated opinion about their home countries` role on the European theatre and general emotions about the contact to Europe In order to be able to proceed solidly on the territory of BHN, the frame of research is meant to be solidified by retrieving answers to whether the very existence of needs varies across nations or merely their degree of intensity by claiming the following fact: Hypothesis 2: The scan of advertising in Poland (Pl) and Ukraine (Uk) reveals types of human needs which are not part in commonly cited BHN theories; in other words: human needs are culture-specific instead of universal. The structure and intensity of BHN like in the case of other features alongside the N-B-V-A (Needs-Beliefs-Values-Attitudes) axis are a fairly difficult entity to seize; what may be observed and thus measured at utmost is when the bearer satisfies a need by an overt action, e.g. when he buys soap to satisfy his needs of body spruceness. However, purchase decisions are decided by so many factors, e.g. branding, packaging, CRM (Customer Relations Management) etc. that it seems more rewarding to observe what conditions of internal tension are activated by advertising as intermediate entity and possible incentive of acquiring the item promoted. Hypothesis 3: Advertising of fast-moving resp. durable consumer goods delivers indications on single elements of Poles` and Ukrainians` human need structure Experts of transformations studies commonly consider a brisk small-business sector and salubrious [...]

The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.

Identity Politics and Its Impact on the Spread of Digital Marketing (A Framework to Manage Country Level Political Risk in Ethiopia) is a research work made for the partial fulfillment of a PhD degree in Project Management at LIGS University, which is located at 810 Richards St, Honolulu, HI 96813 USA. The research work is supervised by Professor George Alexander and approved by other two opponent professors.

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.