Identity Branding Revisited
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Identity Branding Revisited
Author | : I-B Publishing |
Publsiher | : Identity Branding Inc |
Total Pages | : 208 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 9780967866130 |
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The Employer Brand
Author | : Simon Barrow,Richard Mosley |
Publsiher | : John Wiley & Sons |
Total Pages | : 245 |
Release | : 2011-01-19 |
Genre | : Business & Economics |
ISBN | : 9781119995548 |
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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Sell The Problem
Author | : Robert Krumroy |
Publsiher | : Identity Branding Inc |
Total Pages | : 90 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 9780967866178 |
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Referrals Made Easy
Author | : Robert Krumroy |
Publsiher | : Identity Branding Inc |
Total Pages | : 78 |
Release | : 2011-02 |
Genre | : Business & Economics |
ISBN | : 9780967866185 |
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Prospecting Made Easy
Author | : Robert Krumroy |
Publsiher | : Identity Branding Inc |
Total Pages | : 94 |
Release | : 2011-10 |
Genre | : Business & Economics |
ISBN | : 9780967866192 |
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The Prospect Relationship Ladder
Author | : Robert Krumroy |
Publsiher | : Identity Branding Inc |
Total Pages | : 96 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 9780967866161 |
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Brand Culture
Author | : Jonathan E. Schroeder,Miriam Salzer-Mörling,Søren Askegaard |
Publsiher | : Taylor & Francis |
Total Pages | : 246 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 0415355990 |
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Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.
Re inventing the Brand
Author | : Jean-Noël Kapferer |
Publsiher | : Kogan Page Publishers |
Total Pages | : 248 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : 0749435933 |
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Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.