Impact Of Corporate Social Responsibility On Corporate Reputation And Firm Performance

Volume Two of Business and Society 360 focuses on research drawn from work grounded in 'corporate social responsibility' and 'corporate citizenship.'

Seminar paper from the year 2014 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 2,0, University of Augsburg, language: English, abstract: This essay is concerned with the empirical question whether Corporate Social Responsibility of Multinational Companies has an impact on its financial performance. Currently, the widely spread debate about the importance of responsible and sustainable behavior of firms leads to different positions in the business world and requires explicit generally excepted answers. The multitude of already existing studies shows that it is almost impossible to find one commonly accepted definition and one perfectly fitting level of CSR. This study works out two widely accepted measures of CSR and its relation to financial performance in the context of a company ́s reputation. The results of these studies show that a positive relation between social and environmental awareness and the accounting-based financial performance of a company do in fact exist. By using data from already analyzed meta-studies, the phenomenon can be explained by the importance of reputation in today ́s business world.

In today’s globalized and competitive business environment, companies increasingly look to restructuring, mergers & acquisitions and downsizing to survive, grow and maximize profits. However, when they are not managed in a socially responsible manner, restructurings may exert the negative impact on employees, shareholders, communities, and society as a whole. The book empirically explores the phenomena of corporate social responsibility (CSR), restructuring, and relationships with firms’ performance in China. It gives an insight into how Chinese firms respond to expectations of stakeholders by making social goals a part of their overall business operations. It also gives a fresh view of the new concept of socially responsible restructuring. For those seeking to promote socially responsible practices in restructuring, the book provides a unique and stimulating analysis and touchstone.

This unique volume expounds on the nature of white-collar crime and examines its relationship with corporate social responsibility, governance and corporate reputation. Based on empirical study and extensive literature review, this book presents different approaches for repairing damaged corporate reputations and also explains how internal governance and investigations can be conducted. Stages in corporate social responsibility are discussed and knowledge management is underscored as an imperative tool to combat white-collar crime and build corporate reputation. Contents:White-Collar CrimeCorporate ReputationReputation Damage and RepairInternal InvestigationsCorporate ComplianceCorporate GovernanceStages of Corporate ResponsibilityForensic AccountingKnowledge ManagementIntelligence Strategy Readership: Business course undergraduates, MBA students, students of governance, business ethics, corporate communications/public relations and corporate crime; management executives; auditing and corporate communications professionals. Keywords:Corporate Social Responsibility;Corporate Governance;Corporate Reputation;White-Collar Crime;Knowledge ManagementKey Features:Damage and repair of corporate reputation after white-collar scandalsStages of corporate social responsibilityKnowledge management for corporate social responsibilityReviews: “White-collar crime represents a serious threat to corporate reputation. Nevertheless, there are surprisingly many corporations that are involved in white-collar crime. A recent study found that 40 percent of the top-ranked corporations in the Swedish business world have been involved in white-collar crime in the last decade. These corporations had decisions against them, such as court decisions, administrative law, objection, or settlement. Petter Gottschalk's book covers important topics for crime prevention by linking white-collar crime to responsibility, governance and reputation in business enterprises.” Dr Stefan Holgersson Police Superintendent, Swedish Police Force & Assistant Professor, Linköping University, Sweden “White-collar crime can be difficult to detect, both by internal entities such as internal audit and control units, as well as by external entitites such as the stock exchange, the tax authorities and the police. Petter Gottschalk has written an important and interesting book that links white-collar crime prevention to corporate social responsibility, governance mechanisms, and corporate reputation damage and repair.” Dag Styrvold former Norwegian Police Superintendent and current instructor Norwegian Police University College for the education of officers to battle white-collar crime

Don't be misled by the word social in the title. This is a book about how to improve corporate performance and gain competitive advantage. In Corporate Social Opportunity! Grayson and Hodges challenge perceived wisdom that adherence by business to corporate social responsibility (CSR) is a zero-sum game where the impact on companies is added costs and extra regulatory burden.?? From their unique vantage point working with leaders of global businesses and of local communities, the authors explain how powerful drivers forcing companies to adopt stringent social, ethical and environmental standards simultaneously create largely untapped opportunities for product innovation, market development and non-traditional business models. The key to exploiting these opportunities lies in building CSR into business strategy, not adding it on to business operations. With examples from 200 companies to illustrate their case, they outline both in theory and practice a seven-step process managers can apply to assess the implications of CSR on their business strategy and identify their own corporate social opportunities. Business is operating in a whirlwind of interacting global forces: revolutionary developments in communications and technology, significant changes in markets, shifts in demographics, and a transformation of personal values. The fallout from these forces is the underlying reason that corporate social responsibility has come of age. These global forces have led to a number of issues-such as ecology and environment, human rights and diversity, health and well-being, and communities-becoming potential liabilities for companies. Once regarded as 'soft' management issues, they are now increasingly recognised as hard to predict and hard for the business to deal with when they go wrong. Corporate Social Opportunity!, by the authors of the best-selling Everybody's Business moves the argument from the "why" of corporate social responsibility (CSR) to the "how" and beyond – to a future where CSR is perceived as an opportunity for business both in terms of reaping the benefits of retaining brand or organisational value and by developing new products and services, serving new markets and adopting new business models. This is not always a story of black and white, of what is right or what is wrong. Often it embraces apparently conflicting demands which require the application of judgement, guided by a clear sense of overall direction and corporate purpose. This book is designed to act as a compass for aiding navigation through such dilemmas and complex decisions. Using examples of current good practice, detailed interviews with leading CEOs and newly created diagnostic planning tools, all framed within a seven-step model for making CSR happen, the book aims to provide a practical guide to help business leaders and their managers understand how to assess the impact of corporate social responsibility factors on their core business strategy and operations and help them identify and prioritise between subsequent options and resulting business opportunities. The book is structured into two parts. Both parts describe the same seven-step model which, if followed, will help managers think through desired changes to business strategies, and necessary corresponding changes to operational practices. In Part 1, the seven steps-triggers; scoping; making the business case; committing to action; resources and integrating operations; engaging stakeholders; and measuring and reporting-are described and illustrative evidence and corresponding data provided. In Part 2, the authors have created a worked example of the diagnostic processes that form the backbone of the seven steps, based on the health and well-being issue of fast food and the growing problem of obesity, particularly among children, along with notes on how a manager might work through the processes with colleagues. The authors are pro-business although not business-as-usual. The book is written first and foremost with the purpose of helping to improve business performance, because business is after all the principal motor for growth and development in the world today. The authors argue that companies adhering to best practice in CSR and taking advantage of possibilities inherent in Corporate Social Opportunity! are good for shareholders as well as customers and employees.

Does it pay for businesses to act morally? This book attempts to answer this question with regard to different aspects and levels. It takes a positive position to this question and demonstrates that, under certain conditions, organizations can act responsibly and profitably at the same time. It elaborates on these conditions and provides evidence for the assumed positive relation between responsibility and profitability. The author uses analysis of the acceptance of corporate social responsibility (CSR) policies across Europe, the consequences of CSR on motivation, commitment and absenteeism; and organizational responsibility and the bottom of the pyramid to provide evidence for the assumed positive relationship between responsibility and profitability. Uniquely taking an organizational perspective on CSR, scholars and students of business ethics will find this impressive book to be a invaluable resource. Business professional will also find plenty of important information in this admirable compendium.

Designed to serve as a supplemental text for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text is also an indispensible companion text for business students to use throughout their full programme of study. It provides objective coverage of key issues in corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment. Key features of the text include the following: A Reader's Guide that explains how to use the volume Keyword entries featuring comprehensive essays on such crucial topics as strategic corporate social responsibility, strategic philanthropy, corporate social performance, and social audits. A listing of references and suggested readings for each entry, so that readers can find more information on topics of particular interest.