Impact Of Store Atmospherics On Impulse Buying Behavior Regarding Shopping Goods In Pakistan

Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.5, , language: English, abstract: Currently all the businesses are facing cut throat competition and companies and retailers are using different components of store atmospherics to attract the customers and to get competitive edge in the market by differentiating themselves from their competitors and consequently to be successful in the market. Current research is among very few on the components of store atmospherics and Impulse Buying in Pakistan. It will be helpful for producers, retailers and marketers by providing them roadmap to develop different strategies to increase sales and ultimately getting a larger market share by influencing buying decision making process of the consumers. Quantitative research approach has been used in this study and data has been collected through survey research method in which adapted questionnaire is used as instrument of survey. The sample size was 600 consisting of different cities (Islamabad, Lahore, Okara, Sahiwal, Pakpattan, Arifwala and Multan). Research data has been analyzed by applying descriptive statistical techniques through SPSS software. Descriptive statistics, pie graphs, scatter diagram, correlation and linear regressions tests have been applied to draw the results of the study. Results of the study have shown that the questionnaire is reliable to measure the constructs. Correlation values show that store layout, point of purchase displays, atmospherics and human factors have positive moderate correlation with impulse buying behavior. The results of regression analysis have shown that store layout, point of purchase displays, atmospherics and human factors have significant impact on impulse buying behavior. The study has some limitations as well; data has been collected through adapted questionnaire although there are other instruments as well to measure the constructs. In this study mere quantitative research approach has been used, while a mixed method approach can also be used to measure the constructs. The study has been conducted in only seven cities of Pakistan therefore it will be difficult to generalize the results of the study.

Multidisciplinary Research/Approach/Subject/Education is a unique part of education. By this education students learn and collect knowledge/ideas from different disciplines. The present book volume is based on the Multidisciplinary Research and introduces on different important topics by research paper contributors like: ISSUES AND CHALLENGES FACED BY THE CHILDREN WITH LEARNING DISABILITY AND SOLUTIONS IN INCLUSIVE EDUCATION, DISCOVERING EXCELLENCE: WHY MEDICAL TOURISM IN INDIA IS ON THE RISE, E-HRM: Challenges in the Digital Era, Awareness, Accessibility and Usage of Information Resources by Medical Practitioners in Federal Teaching Hospital Katsina Library, Katsina State, "YOUTH DEVELOPMENT ANDCONTRIBUTIONS OF SWAMI VIVEKANANDA”; AN OVERVIEW, “PLATFORM OF ONLINE EDUCATION IN INDIA: IMPACT ON TRADITIONAL CLASSROOM”; A COMPARATIVE STUDY, Curcuma longa(Turmeric) Fabric Dye, THE PROVISION AND PRESERVATION OF INFORMATION RESOURCES IN SCHOOL LIBRARIES IN KATSINA STATE IS CRUCIAL FOR THE ADVANCEMENT OF READING CULTURE, Biochar production and utilization to enhance soil quality and crop productivity, APPROACHES TO TEACHING PROGRAMMING: A COMPREHENSIVE REVIEW AND ANALYSIS, INTELLIGENCE RETRIEVAL IN BUSINESS WORLD, FORMULATION AND IN-VITRO EVALUATION OF FLOATING DRUG DELIVERY SYSTEM FOR URSODEOXYCHOLIC ACID, ON THE GEO CHROMATIC NUMBER OF LINE GRAPH, Financial inclusion through Self Help Group, METHOD DEVELOPMENT AND VALIDATION OF BOSENTANBY USING RP-HPLC, MICROPLASTICS OCCURRENCE, IMPACTS ON ECOSYSTEM AND REMEDIATION STRATEGIES: A REVIEW, A Review On: Classification and application of Microbial surfactants, NEW DOUBLE LAPLACE-TRANSFORMS OF SOME GENERALIZED HYPERGEOMETRIC FUNCTIONS, Inclusive education in Indian Context :Post Covid Scenario, Covid 19 and use of ICT in education: Advantages, Opportunities and Challenges, UNVEILING THE HIDDEN WONDERS: HOW MILLETS OFFER UNMATCHED HEALTH BENEFITS, Visual Elements Is a Powerful Design Tool for Advertisement, Multidisciplinary Education: Opportunities, Challenges and Future Prospect. Thanks to The Hill Publication, all Editors and all Research Paper Contributors of this Book {Research in Multidisciplinary Subjects (Volume-2)}.

The goal of this book is to foster a basic understanding of factor analytic techniques so that readers can use them in their own research and critically evaluate their use by other researchers. Both the underlying theory and correct application are emphasized. The theory is presented through the mathematical basis of the most common factor analytic models and several methods used in factor analysis. On the application side, considerable attention is given to the extraction problem, the rotation problem, and the interpretation of factor analytic results. Hence, readers are given a background of understanding in the the theory underlying factor analysis and then taken through the steps in executing a proper analysis -- from the initial problem of design through choice of correlation coefficient, factor extraction, factor rotation, factor interpretation, and writing up results. This revised edition includes introductions to newer methods -- such as confirmatory factor analysis and structural equation modeling -- that have revolutionized factor analysis in recent years. To help remove some of the mystery underlying these newer, more complex methods, the introductory examples utilize EQS and LISREL. Updated material relating to the validation of the Comrey Personality Scales also has been added. Finally, program disks for running factor analyses on either an IBM-compatible PC or a mainframe with FORTRAN capabilities are available. The intended audience for this volume includes talented but mathematically unsophisticated advanced undergraduates, graduate students, and research workers seeking to acquire a basic understanding of the principles supporting factor analysis. Disks are available in 5.25" and 3.5" formats for both mainframe programs written in Fortran and IBM PCs and compatibles running a math co-processor.

This book is the collection of selected articles that appeared at the First International Analytics Conference 2023 held in Hyderabad in virtual mode on February 2nd the 3rd 2023. In the fast-paced, ever-changing world of business, the pursuit of diversity and sustainability has emerged as a dynamic catalyst for progress. This illuminating volume takes you on a journey through the evolving realm of business, where innovative approaches are redefining corporate strategies and values.

Emerging Trends in Smart Societies: Interdisciplinary Perspectives” captures the essence of the groundbreaking initiative heralded by the inaugural International Conference on Humanities for Smart Societies 2023 (HMSS 23). This milestone event convenes a global cohort of scholars, policymakers, and thinkers, transcending geographical confines via a pioneering virtual platform. The book crystallizes the convergence of diverse disciplines – from humanities to management – fostering an exchange of innovative ideas vital for sustainable, digitally transformed societies. By orchestrating cross-disciplinary dialogues, this anthology unveils novel solutions and holistic approaches to contemporary challenges.

Visual merchandizing is a vital tool to draw the customers, towards the displayed merchandise and also enhances the shopping experience for customers by conveying the exact message about the merchandize and also presenting it in an exceptional manner with efficient creative quotient. Therefore ardor for design and creativity are crucial to be a good visual merchandiser.This book is an effort to shed light on the effects of visual merchandising on consumer impulse buying behaviour with specific reference to apparel’s in Punjab.

This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer behaviour is always a remarkably interesting topic and complex subject for all marketers and retailers. Retailers have long recognised the value of impulse purchases, which have contributed significantly to their bottom lines. Getting customers to buy on impulse is a tried-and-true approach to increase average purchase value in any retail store. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. The entry of foreign products into the Indian market, growth in the organised retail industry, increasing disposable income, favourable demographic segmentation, and changing culture and lifestyle, Indian consumers' shopping behaviour has radically changed, and impulse buying is emerging as a highly noticeable behaviour. In this background, we are privileged and honoured by the interest of the academicians, research scholars and students that this Book on “Impulse Buying Behaviour” will contribute to the changing scenarios in the Field of Marketing. [email protected], for further suggestions and improvement.