Improving With Age

Improving with Age addresses the triumphs and challenges of aging Christians and examines the uniqueness of skills and resources they bring to their church communities. Through Scripture and story, the Briscoes assert that aging is not only normal, but it is a joyful and productive life season.

Age is an important number, but it can also be deceiving. After 40, most people say they feel younger than their years, some lie about their age, and many attempt to hide the signs of growing old. Better with Age addresses the many myths and paradoxes about the aging process. Although most people think of their later years in terms of decline, they can be one of the best times in life. This book presents the latest scientific research about the psychology of aging, coupled with insights from those who have succeeded in doing it well, such as Maya Angelou, Bob Newhart, Jared Diamond, John Glenn, and John Wooden. We are all aging, and many people are concerned about what to expect with advancing years. Retirement, happiness, and brain health are some of the many topics covered in this book. Better with Age shows what we can do now, at any stage in life, to make sure we enjoy old age.

Since Boomers believe that they're getting better with age, marketers need to get better at the way they market to age. The brands and businesses that figure this out first will realize astonishing growth in this uncontested space .....and that is precisely the point of Getting Better With Age - Improving Marketing in the Age of Aging. Getting Better With Age is the second volume in Peter Hubbell's Age of Aging series. His first: The Old Rush - Marketing for Gold in the Age of Aging (2014) was honored with numerous accolades including the Axiom Business Book Award and the Indie Excellence Award. The Old Rush was also a finalist for the International Book Awards and the USA Best Business Book Awards. This new work begins where The Old Rush ended by offering a comprehensive view of aging, ranging from the financial implications of the longevity economy to the consumer behavior influenced by the psychology of aging. He then puts these findings into context by sharing a series of five "metaphorical case studies" that explore the ways that things -- such as Wine, Cheese, Leather, Cast Iron Skillets and Memories - get better with age. Finally, Hubbell offers readers 50 Ways to Get Better With Age - a wealth of aphorisms that offer immediate and actionable advice for brands that have come to appreciate the power of "getting better with age" and are ready to get started. If you're looking for the secrets to success, this book is brimming with secrets gleaned from the author's extensive career in advertising and his rise to prominence as one of the world's leading experts on marketing to age. It's serious business content served up as enjoyably as fine wine that gets better with age. Winner of the Silver Medal for Marketing books, 2016 Axiom Awards

People today are living longer than ever before, while birth rates are dropping in the majority of OECD countries. In such demographics, public social expenditures require to be adequate and sustainable in the long term. Older workers play a crucial ...

People today are living longer than ever before, but what is a boon for individuals can be challenging for societies. If nothing is done to change existing work and retirement patterns, the number of older inactive people who will need to be supported by each worker could rise by around 40% between 2018 and 2050 on average in the OECD area. This would put a brake on rising living standards as well as enormous pressure on younger generations who will be financing social protection systems. Improving employment prospects of older workers will be crucial. At the same time, taking a life-course approach will be necessary to avoid accumulation of individual disadvantages over work careers that discourage or prevent work at an older age.

Korea faces unique ageing and employment challenges. On the one hand, it will experience much faster population ageing than any other OECD country: the old-age dependency ratio (population aged 65+ over population aged 15-64), for example, is projected to increase from 20% today to around 70% ...

For fans of David Sedaris and Nora Ephron, here is a humorous, irreverent, and poignant look at the gifts, stereotypes, and inevitable challenges of aging, based on the wildly popular New York Times essay from award-winning journalist Steven Petrow. Soon after his 50th birthday, Steven Petrow began assembling a list of “things I won’t do when I get old”—mostly a catalog of all the things he thought his then 70-something year old parents were doing wrong. That list, which included “You won’t have to shout at me that I’m deaf,” and “I won’t blame the family dog for my incontinence,” became the basis of this rousing collection of do’s and don’ts, wills and won’ts that is equal parts hilarious, honest, and practical. The fact is, we don’t want to age the way previous generations did. “Old people” hoard. They bore relatives—and strangers—with tales of their aches and pains. They insist on driving long after they’ve become a danger to others (and themselves). They eat dinner at 4pm. They swear they don’t need a cane or walker (and guess what happens next). They never, ever apologize. But there is another way . . . In Stupid Things I Won’t Do When I Get Old, Petrow candidly addresses the fears, frustrations, and stereotypes that accompany aging. He offers a blueprint for the new old age, and an understanding that aging and illness are not the same. As he writes, “I meant the list to serve as a pointed reminder—to me—to make different choices when I eventually cross the threshold to ‘old.’” Getting older is a privilege. This essential guide reveals how to do it with grace, wisdom, humor, and hope. And without hoarding.