Industrial Pricing

Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.

The subscription business model has become the primary way of doing business in many consumer sectors and in the B2B SaaS world. Many industrial companies have also launched subscription business models to complement, augment, or diversify their product business portfolio. Companies like Toyota, ABB, Thales, Siemens, Scania, Schindler, Honeywell, Caterpillar, Schneider Electric, and many more have successfully done so. Others are just getting started. This book offers a practical roadmap for getting started, designing a new business model, pricing industrial subscriptions, and scaling them successfully. It's designed to be a cookbook of best practices, tips, stories, and case studies to accelerate time to value. The industrial world is unique and requires its own approach to subscription business models. Welcome to the Industrial Subscription Economy!