Innovation Heroes Understanding Customers As A Valuable Innovation Resource

This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls. This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them. Contents: Customers at the Center StageDirect Approaches to Open the Solution Space: Users as Creativity MachinesIndirect Approaches to Open the Solution Space: Methods to Identify Latent NeedsApproaches to Close the Solution Space: Customers as EvaluatorsIntegrated Approaches to Open and Close the Solution Space: Multiple Customer InteractionDevelopment of Organizational Customer Integration Capabilities and Implementation of Customer Integration in NPD and NSD Readership: R&D, marketing, and innovation practitioners who want to improve their knowledge of customer integration in new product and service development as well as graduate and undergraduate students with a degree in innovation management, engineering management, design, or marketing. Keywords: New Product Development;Customer Integration;Innovation;Innovation ToolsReview: Key Features: These videos provide insights in some theoretical concepts or practical examples covered in the bookThe book provides web links for diving further into the one or the other topic discussed in the book

Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.Relevant for both academics and practitioners, this volume focuses on key aspects of crowd innovation including motivations, challenges and benefits of this approach.

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice. Students are provided with an impressive range of learning tools—including numerous case studies, illustrative examples, discussions questions, and key information boxes—to help them explore the innovation process and its relation to the markets, technology, and the organization. "Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.

Business and management approaches to innovation tend to focus on incremental changes to existing products and processes, such as new product development, design-thinking, and business model innovation. In contrast, Radical Innovation Challenges focusses on radical and breakthrough innovation, and identifies its distinct sources, organization, processes, and outcomes. This book illustrates conceptual models and practical methods to better understand and manage radical innovation, and provides an argument for an iterative coupling process, between knowledge-push and demand-pull challenges and opportunities.The book draws upon a distinct interdisciplinary body of knowledge to provide a crucial insight into the latest research and experience, and demonstrates how radical innovation practices and policies can be applied to fundamental corporate and social challenges such as climate change.

Knowledge Management focuses on identifying, sharing, storing, and exploiting internal knowledge, whereas Open Innovation is more concerned with sources of external knowledge. However, this simple dichotomy between open and closed approaches is unhelpful and not realistic. Instead, it is the interaction between internal and external knowledge that creates dynamic capabilities and the ability to innovate. In particular, we need to better understand the interactions between internal and external knowledge, and how these influence innovation outcomes under different conditions. This edited volume, Managing Knowledge, Absorptive Capacity, and Innovation, provides an opportunity to combine contemporary interests in Open Innovation with the classic notion of absorptive capacity, to better understand how organisations can manage the absorption and exploitation of inbound external sources of knowledge in order to innovate.

Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.Relevant for both academics and practitioners, this volume answers how organisations can develop innovative approaches from a perspective that encompasses technological advances, changes in the market and individual entrepreneurs.

The ISO Innovation Management System (IMS) Standard (ISO 56002) provides a much needed and well-timed input to the innovation management discipline. While research efforts within the domain of innovation management have vastly increased over the past decades, research has primarily been conducted through specific contributions to distinct areas of innovation management (e.g., top management, culture, processes), lacking a more holistic perspective. Practitioners know that managing innovation is challenging. Bringing in a globally recognised standard that offers a holistic perspective will be key in professionalising the innovation management discipline, much like quality management and project management standards have done in the past.This book focuses on the ISO Innovation Management System Standard and the links with ISPIM's Body of Knowledge (BoK) special interest group, the ISO innovation management community, and the International Collaboration Platform for Innovation Management System (ICP4IMS). It covers four topics as follows: