Innovation In The Digital Economy

In the 21st century, advancements in the digital world are bringing about rapid waves of change in organizational management. As such, it is increasingly imperative to discover ways for businesses to adapt to changes in the markets and seize various digital marketing opportunities. Improving Business Performance Through Innovation in the Digital Economy is an essential reference source for the latest research on the impact of digital computing. It investigates new economic and entrepreneurial approaches to enhancing community development. Featuring research on topics such as business ethics, mobile technology, and cyber security, this book is ideally designed for knowledge workers, business managers, executives, entrepreneurs, small and medium enterprise managers, academicians, researchers, students, and global leaders seeking coverage on the management of sustainable enterprises.

Right now is the time for new opinions and new ideas to be generated and be presented as a solution. With the ever changing economic status of society, prosperity depends on the ability to run and maintain an active equilibrium between society and individuals. Therefore, it is essential for both parties to promote innovation and creativity in order to enable a proper and valuable lifestyle. Digital Economy Innovations and Impacts on Society provides theoretical and practical approaches about digital economy, increasing people’s awareness on what the digital economy is and exactly what competitive advantages exist to provide information technology and innovation as its main resources. This publication focuses on rethinking the classical economic theory in the context of new technology, information, and innovation, making it a publication that brings the best research to the forefront for economics and social researchers, academicians, professionals and practitioners.

Cyber Security Innovation for the Digital Economy considers possible solutions to the relatively new scientific-technical problem of developing innovative solutions in the field of cyber security for the Digital Economy. The solutions proposed are based on the results of exploratory studies conducted by the author in the areas of Big Data acquisition, cognitive information technologies (cogno-technologies), new methods of analytical verification of digital ecosystems on the basis of similarity invariants and dimensions, and “computational cognitivism,” involving a number of existing models and methods.In practice, this successfully allowed the creation of new entities - the required safe and trusted digital ecosystems - on the basis of the development of digital and cyber security technologies, and the resulting changes in their behavioral preferences. Here, the ecosystem is understood as a certain system of organizations, created around a certain Technological Platform that use its services to make the best offers to customers and access to them to meet the ultimate needs of clients - legal entities and individuals. The basis of such ecosystems is a certain technological platform, created on advanced innovative developments, including the open interfaces and code, machine learning, cloud technologies, Big Data collection and processing, artificial intelligence technologies, etc. The mentioned Technological Platform allows creating the best offer for the client both from own goods and services and from the offers of external service providers in real time.This book contains four chapters devoted to the following subjects:- Relevance of the given scientific-technical problems in the cybersecurity of Digital Economy- Determination of the limiting capabilities- Possible scientific and technical solutions- Organization of perspective research studies in the area of Digital Economy cyber security in Russia.

Digital technologies maintain an important tool in today’s business economy. As the economy continues to change, businesses seek out solutions in order to enhance and develop their organization. Business Innovation, Development, and Advancement in the Digital Economy highlights the competitive advantages on the emerging digital economy. Bringing together the classic economy theory and the developments of new technology, this book provides research on current innovations in the digital economy. It is vital resource for practitioners, researchers as well as graduate and undergraduate students.

This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce. The 31 papers presented in this volume were carefully reviewed and selected from 89 submissions. The theme of ICDEc 2019 was “Digital Economy: Emerging Technologies and Business Innovation”. The papers were organized in topical sections named: digital transformation; e-finance; social media communication; intelligent systems; e-commerce and business analytics; e-learning and cloud education; e-commerce and digital economy; data science; digital marketing; and digital business model.

This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.

Innovations and developments in technology have laid the foundations for an economy based on digital goods and services-the digital economy. Digital Economics: How Information and Communication Technology is Shaping Markets, Businesses, and Information invites you to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming has had on today's business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb. Peppered with anecdotes on the various technological innovations which have shaped markets throughout history, Digital Economics details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. Including models and tools that are essential for analysis and better understanding of the digital economy, as well as activities which will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter, Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.

Strategy and Behaviors in the Digital Economy is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of Business, Management and Economics. The book comprises single chapters authored by various researchers and edited by an expert active in this research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors on this field of study, and open new possible research paths for further novel developments.