Insanely Great

The creation of the Mac in 1984 catapulted America into the digital millennium, captured a fanatic cult audience, and transformed the computer industry into an unprecedented mix of technology, economics, and show business. Now veteran technology writer and Newsweek senior editor Steven Levy zooms in on the great machine and the fortunes of the unique company responsible for its evolution. Loaded with anecdote and insight, and peppered with sharp commentary, Insanely Great is the definitive book on the most important computer ever made. It is a must-have for anyone curious about how we got to the interactive age.

Whether they’ve seen Aaron Sorkin and Danny Boyle’s Steve Jobs movie, read Walter Isaacson’s biography, or just own an iPhone, this graphic novel retelling of the Apple innovator’s life will capture the imaginations of the legions of readers who live and breathe the technocentric world Jobs created. Told through a combination of black-and-white illustrations and handwritten text, this fast-paced and entertaining biography in graphic format presents the story of the ultimate American entrepreneur, the man who brought us Apple Computer, Pixar, Macs, iPods, iPhones, and more. Jobs’s remarkable life reads like a history of the personal technology industry. He started Apple Computer in his parents’ garage and eventually became the tastemaker of a generation, creating products we can’t live without. Through it all, he was an overbearing and demanding perfectionist, both impossible and inspiring. Capturing his unparalleled brilliance, as well as his many demons, Jessie Hartland’s engaging biography illuminates the meteoric successes, devastating setbacks, and myriad contradictions that make up the extraordinary life and legacy of the insanely great Steve Jobs. Here's the perfect book for any teen interested in STEM topics, especially tech. A School Library Journal Best Book of the Year “If a picture is worth a thousand words, then this comic tale can hang with the sprawling biographies.” —Macworld.com “An accessible take . . . undoubtedly valuable for kids who are growing up using Apple’s products but knowing little about the man who created them.” —GeekDad.com

Subtitle on spine: The insanely great story of how the Mac was made.

Reprints and reminiscences from the magazine’s first decade: “Fun to flip through . . . Where would American humor be without the National Lampoon?”—The New Yorker From its first issue in April 1970, the National Lampoon blazed like a comet, defining comedy as we know it today. To create Drunk Stoned Brilliant Dead, former Lampoon illustrator Rick Meyerowitz selected the funniest material from the magazine and sought out the survivors of its first electrifying decade to gather their most revealing and outrageous stories. The result is a mind-boggling tour through the early days of an institution whose alumni left their fingerprints all over popular culture: Animal House, Caddyshack, Saturday Night Live, Ghostbusters, SCTV, Spinal Tap, In Living Color, Ren & Stimpy, The Simpsons—even Sesame Street counts a few Lampooners among its ranks. This is the story of a band of young talents who “irrevocably rewrote the landscape of American humor” (Publishers Weekly). “A vivid picture of a tight-knit family of twentysomething humorists at the dawn of their careers.” —Newsweek "The other night I started laughing so hard I had to leave the room . . . And then I realized that I hadn’t laughed so hard in 35 years, since I was a teenager, reading National Lampoon.” —The Wall Street Journal “If you grew up with the Lampoon, this book is a trip down memory lane like no other; if not, it will demonstrate that the much maligned 70s could produce humor that has never been surpassed.” —Vanity Fair

Building Insanely Great Products: Some Products Fail, Many Succeed...This is their Story is dedicated to one goal: To help you learn how you can enhance the chances of product success and reduce product failure. Steve Jobs coined the term “Building Insanely Great Products” and this book with many real-life examples tells the story of what he meant by that phrase and how every organization can build insanely great products and services. Building Insanely Great Products covers the six keys to success, how to do market research, the importance of customer loyalty, innovation and design, using personas for development and not just marketing, determining the product’s value proposition, the correct way to prioritize product features, market sizing that works, market segmentation, product positioning, distribution strategy, product lifecycle framework and process, and the customer journey and digital transformation. As Steve Johnson, the grandfather of product management training says: “... we’ve learned that companies often don’t know why they succeed and why they fail. Many rely on luck; too many rely on “HIPPO”—the highest paid person's opinion. And if you don’t know why you succeed, you won’t know how to succeed again.

This is the second in a series of three books dedicated to the goal of building, managing, marketing and selling insanely great (successful) products. The first covers “Building Insanely Great Products: The Six Keys to Success”. The third is “Marketing and Selling Insanely Great (Successful) Products”. This book covers the key factors in Organizing and Managing Insanely Great (Successful) Products.Worldwide, in every size company there is an urgent need to align product management success approaches with modern product enterprise trends. As a result, there are changes that are driving the need to reconsider product success management paradigms. This book covers these changes and much more from a 360 degree perspective.This book discusses these teams and their effect on organizing and managing product pain points; Leadership team and enterprise, Innovation team, Strategic IT team and technology adoption, the Infosec team and information security, Partner focused teams and partners, Performance management teams and enterprise performance, Business process teams and Core and support business processes.

101 "e;Insanely Great"e; Resources -- BIG DATA is an easy-to-use introduction to the world of Big Data, particularly to 101 important resources for understanding the topic. It is filled with embedded links that take you directly to the Big Data section of a particular resources or to more specific sites such as Data Science Central or journals.