Inside The Bmw Factories

BMW’s Bavarian blue and white propeller logo harks back to its early twentieth-century roots as an aircraft engine manufacturer. How this venerable company weathered two world wars, moved from aircraft to motorcycles and, finally, to the cars that would provide its greatest glory is the remarkable story recounted in this book. With unique access to BMW’s factories and archives, author Graham Robson gives readers an inside look at how the great German automaker works and how its methods have evolved over the decades. Visiting factories throughout Germany and in the United States he offers readers a rare, behind the scenes, nuts-and-bolts account of how BMW produces its famed models. Illustrated with rare photographs from BMW’s own archives, this book constitutes an unprecedented tour of the history and culture of one of the world’s great automakers.

Rund einhundert Jahre Werksgeschichte: Auf 272 Seiten spannt die Publikation den Bogen vom Beginn der Otto-Werke 1913 bis hin zu den aktuellsten Investitionen, die das Werk bis 2018 in entscheidenden Bereichen neu positionieren werden. Die Autoren zeichnen das faszinierende Bild eines einmaligen Fertigungsstandortes der weltweit berühmten Marke BMW. Ein modernes Automobil- und Motorenwerk mitten in der Metropole München – das BMW Group Stammwerk ist die Keimzelle der BMW Produktion, hier verbinden sich die lange Tradition des Konzerns und eine hochmoderne Fertigung. Mit einer Vielzahl historischer und aktueller Aufnahmen ermöglicht die Publikation einen spannenden Blick hinter die Kulissen, skizziert die Wendepunkte in der Geschichte des Werkes und lässt ehemalige sowie aktive Mitarbeiter selbst zu Wort kommen. Vorgestellt werden die Industriearchitektur im Wandel der Zeit sowie die stetige Modernisierung der Fertigungsanlagen, um dem neuesten Stand der Technik immer einen Schritt voraus zu sein.

An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.

BMW is the iconic German luxury automobile, motorcycle, and engine manufacturer. Headquartered in Munich, it also owns MINI and Rolls-Royce Motor Cars, making it one of the best-selling automakers in the world. One constant of BMW, since the very beginning, has been its knack for combining the brand's long tradition of craftsmanship with cutting-edge technology in production. Generously illustrated with historical and contemporary photographs, The BMW Group Home Plant in Munich gives fans of the beloved brand an opportunity to go behind the scenes at the nucleus of BMW automobile and engine production in the heart of Munich. Beginning with the foundation of a new plant by Gustav Otto, which became the BMW AG in 1922, and continuing on to the newest and most exciting breakthroughs in technology guiding the industry today, the book provides a comprehensive chronicle of industrial developments at BMW over the years, including key turning points and contributions by current and former BMW employees discussing the company's history and approach to modernization.

Microeconomics is the most engaging introductory economics resource available to students today. Using real businesses examples to show how managers use economics to make real decisions every day, the subject is made relevant and meaningful. Each chapter of the text opens with a case study featuring a real business or real business situation, refers to the study throughout the chapter, and concludes with An Inside Look—a news article format which illustrates how a key principle covered in the chapter relates to real business situations or was used by a real company to make a real business decision. Solved problems in every chapter motivate learners to confidently connect with the theory to solve economic problems and analyse current economic events.

Inhaltsangabe:Abstract: In the pursuit of success, higher profit, gaining market share and dealing with the challenges of day to day business. The big national companies, wherever they may be, have dreams and aspirations. As a CEO or General Manager of a big company; there is several objectives to achieve and strive for. Among them, on the top of any list, these will be some of them. Get the most of the revenues and provide for the shareholders, it has in the recent years become more and more apparent, that the big companies seem to focus on shareholder value . This is often found in the US and is finding its way to the European continent. Another primary aim is to expand and become bigger or at least as big the main competitor. There is several reasons and valid objectives; one being the natural instinct of any CEO or General Manager; to achieve success and become an even bigger share of the global market. Other reasons may be the search for new markets, for whatever reason, the need for cutting the production costs, to be closer to the customers or even to have access to new technologies or raw materials. In this case study, we will deal with the issue of BMW AG s decision in the mid 90 s to go abroad. To settle on the US market, starting up a manufacturing facility. There is a wide range of reasons, concerns and objectives to be dealt with prior to make that certain move, settling on foreign shores and setting up business. In order to understand what we are dealing with, we need to define multinational: Companies operating in multiple countries, but responding to local product-markets through more customized approaches In order to deal and operate in that environment, that company is expected to have highly qualified resources and access to a wide range of information s; such as pricing, local laws and regulations, knowledge and understanding of the customer s need and preference s to name of few. The road that the company is about to embark upon, prior to going multinational, is full of risks in all sorts of different areas; such as political risks, financial risks, regulatory risks and risks dealing with competition. There must be a solid research team ready at hand, being able to provide the management team, with the necessary information s and background information. We will cast a light on the problems, benefits, motives and challenges regarding multinational business. Zusammenfassung: Die vorliegende englischsprachige [...]

Our stories of industrial innovation tend to focus on individual initiative and breakthroughs. Hermione Giffard uses the case of the development of jet engines to offer a different way of understanding technological innovation, revealing the complicated mix of factors that go into any decision to pursue an innovative, and therefore risky technology.

This book examines the dramatic increase in automotive assembly plants in the former Socialist Central European (CE) nations of Czechia, East Germany, Hungary, Poland, and Slovakia from 1989 onwards. Enticed by relatively lower-wage labour and significant government incentives, the world’s largest automakers have launched more than 20 passenger car assembly complexes in CE nations, with production accelerating dramatically since 2001. As a result, the annual passenger car production in Western Europe declined by more than 20% between 2001 and 2015, and alternatively in the CEE it increased by nearly 170% during this period. Drawing on case studies of 25 current and former foreign-run assembly plants, the author presents a rare historical account of automotive foreign assembly plants in the CE following this dramatic geographic shift. This book will expand the knowledge of policy-makers in Europe in relation to their pursuits of FDI and will be of great interest to scholars and students of business, economic history, political science, and development.