Inspect What You Expect

Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing’s winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 2.

Principals need wisdom. The knowledge built up over time leads to authoritative solutions, resolutions, and actions. In Vintage Knowledge for Principals, over a hundred short entries define a single piece of wisdom, describe its benefits, and provide an example of the wisdom in action. Recommendations based on real-world experience are inexpensive and accessible. In minutes, principals will maximize the performance of their schools, their people, and their roles as administrators and leaders. Enrich your school. Encourage your people. Empower yourself with words of wisdom from an educator who has been where you want to go.

Now more than ever, school principals are on society's front line. Every day, they deal with the needs of special learners, exceptional academic minds, and students affected by problems at home. At the same time, they must monitor the security of the campus and implement new safety initiatives as needs arise. To gracefully manage such diverse challenges, principals need resources that allow them to access decades of experience at point in their careers. Vintage Knowledge for Modern Principals offers tools and inspiration for authoritative solutions and unique resolutions. With a concise approach to creative solutions, the action items in this book lead to effective results. Common challenges are addressed with inexpensive and accessible ideas grouped into three key areas. "Wisdom for your School" considers the school's operations, infrastructure, and property. "Wisdom for your People" utilizes opportunities that arise while managing teachers, students, parents, and staff. "Wisdom for You" enhances leadership, self-awareness, and relationship-building skills. Vintage Knowledge for Modern Principals maximizes results for today's schools, teachers, students, and principals.

Give, Give, and Give again -- that is Tim Cork's formula for personal and professional success. The first gift is to you -- when you get really good at you, everyone around you benefits. The second is leadership -- the gift of raising other people's game. And the third is netgiving -- connecting with others to help them succeed. As the author puts it, "Netgiving takes the work out of networking." Full of quick-hit pearls of wisdom, G3 is as practical as it is entertaining and inspirational.

Leadership is a much talked about and highly sought after thing. Yet, it is hard to quantify because it is part art and part science, and most situations that require it call for a mad scientist's mixture of both. In this book, William J. Singleton covers some bedrock principles and insights concerning the essence of leadership that he has garnered in almost 50 years of life, 18 years of law enforcement work, and 27 years of service in the world's premier and most highly leadership focused military fighting force. He also relates some fundamental truths about leadership and provides advice on how to execute it successfully.

Become more effective, efficient, and confident in your role as a school leader. This book provides tips, strategies, and inspirational stories to help you overcome common challenges, improve school culture, make deeper connections with parents and staff, and more. Appropriate for K-12 leaders in any type of setting, this updated edition includes new tips on handling difficult situations and being a connected educator. Each chapter presents key tips in quick, concise chunks so that you can easily implement one strategy at a time and survive and thrive in your leadership role. Take these tips and make them your own, so you can do your best for your students and staff!

The Rev'd Dr. Robert W. Bosworth, Jr., retired Episcopal Priest and Ph.D. Licensed Clinical Pastoral Counselor, has over thirty years of parish, school and counseling experience. He is a member of the Nat'l Christian Counselors' Association and the Catholic Psychotherapist Association. Check out the Contents (inside) to see how this book can help you live happily ever after! Read more about the author inside the back cover. Read what some of his clients have to say: We stopped at Dr. Bob's office on the way to our divorce attorney.... and thank God we did. Last year we renewed our vows and are starting on the next 25 years! Gary and Dayle, Fort Worth My so call life as I knew it had completely crumbled from underneath me in an instant. I was broken. I was dead inside. I was lost. I was scared. My brother took me to Dr. B. I couldn't even drive! I didn't want to go. I thought it would be a waste of time. That was until I had my first session, then my second, then my third. The pain and the turmoil that I was feeling was suddenly being churned and kneaded to the point where it was slowly subsiding. He gave me hope when there was none. He gave me confidence when it had dissipated. In my 36 years on this earth, I've never met a more wise and brilliant and caring human being. My family and I could not be where we are today if it were not because of him. J.W., Kentucky Bob gave me this book as I started visiting with him last spring. If I'd had it when I was engaged, I would have never needed it five years into our marriage! My favorite part of the book was how practical it is. He told us you don't have to be a genius to turn your relationships around. We're not, but we did! Bill, Ohio I thought we'd tried everything to save our family, but there's stuff in here we never thought of that worked better and faster than we thought possible. Our marriage and family life have never been better. Even our kids have noticed that we actually love each other and enjoy family nights again! Jose and Maria, Dallas