International Business Environment The Text And Cases

The International Business Environment is written with the aim to provide students with the necessary tools to analyse systematically the different facets of international business environment and how they affect an organization. The text focusses on five aspects of the cross border environment—exchange rates and international capital markets, trading patterns and regimes, regulatory content, and political context. Theories, models, and insights have been integrated from a variety of disciplines and functional areas, while emphasizing managerial relevance and providing a general management focus to issues confronting the multinational enterprises (MNEs).

Appropriate for graduate level (MBA) courses in International Business. This MBA level text focuses on five aspects of the cross border environment: exchange rates and international capital markets, trading patterns and regimes, regulatory content, and political content.

This textbook analyses the drivers of globalization and the diverse range of international environments in which businesses operate. Case studies and examples from around the world connect theory to real-world business decisions, in both emerging and developed markets.

Today, with the pervasive impact of globalization and liberalization sweeping across the globe, exerting its influence on both the developed and the developing nations, business is no more confined to the national borders of a country. More and more companies are spreading their business to markets abroad (for example, Tata Consultancy Services and Infosys Technologies spreading their business to USA and elsewhere) or acquiring new companies (for instance, Tata acquiring the Corus and the Land Rover and Jaguar, or reversely, Vodafone acquiring Hutch). International business, therefore, has become such an important area of study for students of management and commerce. This comprehensive and easy-to-read text tries to lay bare the ramifications and complexities of international business. Divided into six sections, the book provides a harmonious blend of concepts and applications of international business. What distinguishes the text is the emphasis it lays on the Indian cases and the Indian scenario through the provision of many cases and illustrative examples. However, the book goes beyond the Indian context by giving international cases, thus imbuing the text with a global business flavour. Key Features  The case studies discussed include the cases such as Tata Motors, Hindustan Unilever, Ranbaxy, McDonald, Nokia, Microsoft and Walt Disney.  The opening case in each chapter introduces the students to a real-life example, followed by the text which provides the theoretical knowledge on the subject. The concluding case study correlates the theoretical knowledge with the real-life situation.  Review questions are cited after every case study to check students’ comprehension of the subject. Primarily intended as a text for undergraduate and postgraduate students of Business Administration, MBA, MIB and postgraduate students of Commerce, the book would be of great value also to practising managers.

Provides coverage of the multidimensional aspects of international business. This book features: chapter-end summary and model questions; boxes and tables; and, marginal notes which highlight the salient points.

Business has been increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a prerequisite knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and boxes. Another significant feature is the profuse references to Indian contexts and examples. Obsolete materials have been deleted and new ones are added at many places. The sixth edition of the book is characterised by updating of information throughout, besides significant modifications and recasting of most of the chapters. The text is supplemented with five new cases. The book is primarily intended for the undergraduate and postgraduate students of management and commerce. Besides, it will also prove useful for the postgraduate students of economics. Visit https://www.phindia.com/International_Business_Cherunilam for instructor’s resource (PPTs). NEW TO THE SIXTH EDITION • Introduces new chapters on – Global Economic, Political and Technological Environments of Business – Global Socio-Cultural and Demographic Environment – International Investment and Financing – Balance of Payments and Global Trade – Foreign Trade Policy, Regulation and Promotion • Offers significant revision in the chapters on – Introduction to International Business – WTO and Global Liberalisation – International Monetary System and Foreign Exchange Market – Multinational Corporations – Globalisation – International Operations Management – Trade and BOP of India – India in the Global Setting – Globalisation of Indian Business • Presents slight modifications in the chapters on – International Trading Environment – International Organisations • Replaces the old case studies with five new ones to keep students abreast of the latest practice in the field TARGET AUDIENCE • MBA / PGDM / BBA • MCom / BCom