Is Entrepreneurship Dead

A powerful contrarian argument that upends our current understanding of the state of American entrepreneurship

A guide for fans of all genres of pop culture on pursuing their first entrepreneurial venture in business, philanthropy, or the arts. “Pop culture is a very broad realm and approaching the subject of entrepreneurship within this area could be overwhelming. I really appreciate the way author Neil A. Cohen approached this subject. By choosing just one pop culture phenom to analyze, as he did with The Walking Dead, he provides a really well-crafted narrative that can be applied to any Fantrepreneurial tract.” —Lance Fensterman, President of ReedPOP Global, world’s largest pop culture event company “Fandom is a complex subject to cover, and like anything complicated in life, there are nuances. I love that you are writing about fantrepreneurs. I am fascinated by it. I can’t wait to read it and I am proud to be a small part of it.”—Jay Bonansinga, Author, The Walking Dead Woodbury series For anyone who ever wanted to be more than just a fan, Business Is Dead offers easy-to-follow pathways for first-time entrepreneurs looking to start a fan-focused venture. Here you will find funny, inspirational stories of turning passion into action and creating a new form of start-up—the FANtrepreneur. Neil A. Cohen blends his insight, advice, and humor from thirty years’ experience as an M.B.A. specializing in corporate growth, with his own personal experiences as an entrepreneur, learning the intricacies of the fandom-driven marketplace. At the book’s core is the author’s experience of launching his first entrepreneurial venture. Sparked by his fandom of The Walking Dead, he formed an LLC to promote and sell his own zombie trilogy. Along the way, he has met with other authors, artists, philanthropists, and business owners who were driven by their fandom—each forging their own economic path and turning their passion into action.

A deeply researched warning about how the digital economy threatens artists' lives and work—the music, writing, and visual art that sustain our souls and societies—from an award-winning essayist and critic There are two stories you hear about earning a living as an artist in the digital age. One comes from Silicon Valley. There's never been a better time to be an artist, it goes. If you've got a laptop, you've got a recording studio. If you've got an iPhone, you've got a movie camera. And if production is cheap, distribution is free: it's called the Internet. Everyone's an artist; just tap your creativity and put your stuff out there. The other comes from artists themselves. Sure, it goes, you can put your stuff out there, but who's going to pay you for it? Everyone is not an artist. Making art takes years of dedication, and that requires a means of support. If things don't change, a lot of art will cease to be sustainable. So which account is true? Since people are still making a living as artists today, how are they managing to do it? William Deresiewicz, a leading critic of the arts and of contemporary culture, set out to answer those questions. Based on interviews with artists of all kinds, The Death of the Artist argues that we are in the midst of an epochal transformation. If artists were artisans in the Renaissance, bohemians in the nineteenth century, and professionals in the twentieth, a new paradigm is emerging in the digital age, one that is changing our fundamental ideas about the nature of art and the role of the artist in society.

There are far more entrepreneurs than most people realize. But the failure rate of new businesses is disappointingly high, and the economic impact of most of them disappointingly low, suggesting that enthusiastic would-be entrepreneurs and their investors all too often operate under a false set of assumptions. This book shows that the reality of entrepreneurship is decidedly different from the myths that have come to surround it. Scott Shane, a leading expert in entrepreneurial activity in the United States and other countries, draws on the data from extensive research to provide accurate, useful information about who becomes an entrepreneur and why, how businesses are started, which factors lead to success, and which predict a likely failure. The Illusions of Entrepreneurship is an essential resource for everyone who has dreamed of starting a new business, for investors in start-ups, for policy makers attempting to facilitate the formation and survival of new businesses, and for researchers interested in the economic impact of entrepreneurial activity. Scott Shane offers research-based answers to these questions and many others: · Why do people start businesses? · What industries are popular for start-ups? · How many jobs do new businesses create? · How do entrepreneurs finance their start-ups? · What makes some locations and some countries more entrepreneurial than others? · What are the characteristics of the typical entrepreneur? · How well does the typical start-up perform? · What strategies contribute to the survival and profitability of new businesses over time?

A successful business executive, entrepreneur, workshop facilitator and consultant, Roy Osing gives you the real deal: performance enhancement and survival ideas based on solid business principles that have been implemented in the real world -- strategies that work. Osing knows what it takes for businesses to survive in today's chaotic times and achieve extraordinary levels of performance. After a successful career as an executive with a large telecommunications corporation, he formed. his own consulting firm, Brilliance for Business, to assist other businesses. As its current president and CEO, he brings a wealth of experience and knowledge to the complex challenges entrepreneurs face in the contemporary global economy. For business strategy executives, marketing and sales executives, customer service executives, business owners and entrepreneurs, This is an invaluable resource for any leader looking to create a competitive edge for their organisation and build long-term success.

Business academia offers an excellent entrepreneurial foundation. Then reality sets in. This book bridges the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades. Advice is best delivered by those who have successfully walked the entrepreneurial trail, but not without incurring some scars along the way. That’s us. For the university instructor or professor, this book adds another dimension to what is being taught, and facilitates the lecturers’ ability to convey important business lessons in bite-size morsels.

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!