Jump Start Your Business Brain

Jump Start Your Business Brain details data-proven methods that can make your sales, marketing and business development measurably more effective. What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of more than 4,000 new products and services, and more than 6,000 innovation teams. The research quantifies the impact of a back-to-basic, customer-focused approach to sales, marketing and business development. The research also uncovers news regarding how you can measurably increase effectiveness in today's super-competitive, time-compressed and overstressed marketplace. It's the perfect book for today's up-and-coming executive.

Learn time-tested, research-proven practices that generate creativity and innovation, helping you and/or your organization get a leg-up on the competition. Creativity is not random. There are reproducible tools and tactics that can help you think smarter and more creatively. Doug Hall and David Wecker work with executives, entrepreneurs, kids, teachers—and everyone who hungers for more wisdom, creativity, and personal growth—to invent ideas for solving problems 52 weeks a year using the Eureka! Way. Jump Start Your Brain Version 2.0 is your guide to a counter-corporate culture approach to creativity, urging you to break rules with childlike abandonment—and have fun doing it. The methods are tried and tested to make your brain 500 percent more creative! Get your cranium flowing with new feats of imagination. This book is a hotbed of innovation, turning the art of creativity into a reliable, renewable science to help you at every age. The Eureka! Way pushes the fear out and puts the fun back into the game. “[Doug Hall is] an eccentric entrepreneur who just might have what we’ve all been looking for—the happy secret to success.” —Dateline NBC “We’ve found Doug Hall’s methods to be different than most. They work.” —Michele Wojtyna, Pepsi-Cola Company

The must-read summary of Doug Hall's book: "Jump Start Your Business Brain: Scientific Ideas and Advice that Will Immediately Double Your Business Success Rate". This complete summary of the ideas from Doug Hall's book "Jump Start Your Business Brain" shows that success in business is not random, but the result of a well-researched, well-thought out and well-applied framework to get the best ideas and provide the result to your customer. In his book, the author takes the reader through the best marketing techniques and creative stimuli that will bring results. This summary is a must-read for any manager who wants to differentiate their company and create a business environment where the best ideas are carried forward and communicated to clients. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Jump Start Your Business Brain" and find out how you can engage your business brain and unlock your potential.

"Overall this text is a very interesting read with significant applicability to both advisors and faculty. The creative advisor will have no problem synthesizing Materna′s ideas and theories of brain-compatible learning strategies into daily interactions with students and faculty." —Jennifer Varney, Hesser College "This outstanding book combines neuroscience and education to create an energetic and practical guide to the adult brain. You′ll finish it feeling as if you′ve just been entertained and enlightened." —Sheryl Feinstein, Augustana College Use brain-based learning techniques for powerful staff development! Brain-compatible learning promotes the brain′s natural capacity to learn, and more and more educators have been using this technique to help young students become successful learners. By combining adult education theory with brain-compatible learning, noted educator Laurie Materna offers practical, brain-friendly instructional approaches for working with adults in both informal and formal environments. This user-friendly guide provides valuable background information about adult learning styles, memory, and how the brain learns. Engaging, interactive strategies for classrooms or workshops include graphic organizers, music energizers, exercise activities, and self-assessments, and each strategy is accompanied by a wide range of real-life examples. Educators will be able to motivate adult learners to Become more self-directed in their own learning Improve their ability to recall, comprehend, and apply complex information Unleash their creative potential as they explore a variety of learning modalities Turn their education into a meaningful and rewarding experience Ideal for staff developers, trainers, principals, teacher leaders, coaches, mentors, adult education instructors, adult learners, and consultants, Jump Start the Adult Learner provides everything staff developers need to successfully implement this dynamic and learner-centered approach in any adult learning environment.

The untold story of how America once created the most successful economy the world has ever seen—and how we can do it again. The American economy glitters on the outside, but the reality is quite different. Job opportunities and economic growth are increasingly concentrated in a few crowded coastal enclaves. Corporations and investors are disproportionately developing technologies that benefit the wealthiest Americans in the most prosperous areas -- and destroying middle class jobs elsewhere. To turn this tide, we must look to a brilliant and all-but-forgotten American success story and embark on a plan that will create the industries of the future -- and the jobs that go with them. Beginning in 1940, massive public investment generated breakthroughs in science and technology that first helped win WWII and then created the most successful economy the world has ever seen. Private enterprise then built on these breakthroughs to create new industries -- such as radar, jet engines, digital computers, mobile telecommunications, life-saving medicines, and the internet-- that became the catalyst for broader economic growth that generated millions of good jobs. We lifted almost all boats, not just the yachts. Jonathan Gruber and Simon Johnson tell the story of this first American growth engine and provide the blueprint for a second. It's a visionary, pragmatic, sure-to-be controversial plan that will lead to job growth and a new American economy in places now left behind.

This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not ''guru opinions.'' After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!

Don't limit your fiction - LIBERATE IT All too often, following the "rules" of writing can constrict rather than inspire you. With Story Trumps Structure, you can shed those rules - about three-act structure, rising action, outlining, and more - to craft your most powerful, emotional, and gripping stories. Award-winning novelist Steven James explains how to trust the narrative process to make your story believable, compelling, and engaging, and debunks the common myths that hold writers back from creating their best work. • Ditch your outline and learn to write organically. • Set up promises for readers - and deliver on them. • Discover how to craft a satisfying climax. • Master the subtleties of characterization. • Add mind-blowing twists to your fiction. When you focus on what lies at the heart of story - tension, desire, crisis, escalation, struggle, discovery - rather than plot templates and formulas, you'll begin to break out of the box and write fiction that resonates with your readers. Story Trumps Structure will transform the way you think about stories and the way you write them, forever.

The long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology Packed with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles--administrator, talker, problem-solver, dreamer--corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive. Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of The Whole Brain Business Book.