The Hero Trap

The Hero Trap
Author: Thomas Kolster
Publsiher: Routledge
Total Pages: 255
Release: 2020-05-28
Genre: Business & Economics
ISBN: 9781000034684

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Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men’s health, Movember – and how you can empower people to do the same. Today’s power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.

Keynote Mastery

Keynote Mastery
Author: Patrick Schwerdtfeger
Publsiher: Unknown
Total Pages: 284
Release: 2015-11-05
Genre: Biography & Autobiography
ISBN: 1935953702

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If you have ever wanted an inside look at what it takes to become a professional speaker, this is the book for you. Keynote Mastery is the most transparent account ever written about that journey. Patrick Schwerdtfeger welcomes you into his life, recounting the struggles and hard-earned victories he experienced while building his career as a full-time, professional keynote speaker. You will learn how you can: ● Get paid $10,000 or more for a 60-minute keynote ● Travel to the most exotic destinations on the planet ● Validate your expertise and attract consulting clients ● Avoid the mistakes that most aspiring speakers make Patrick originally thought he needed an indisputable victory before he could become a professional speaker. He was wrong. Over an 8-year period, he's headlined events in Dubai, Bangkok, New Delhi, Bogota and Moscow, among many others, as well as dozens of cities across the United States and Canada. Keynote Mastery is more than a memoir or a how-to book. It's an inspiring story of tenacity and triumph, full of lessons and insights for aspiring speakers and self-employed professionals alike. If your goal is to position yourself as an expert in your field, Keynote Mastery will accelerate your journey and energize your spirit.

Creating Keynote Slideshows The Mini Missing Manual

Creating Keynote Slideshows  The Mini Missing Manual
Author: Josh Clark
Publsiher: "O'Reilly Media, Inc."
Total Pages: 186
Release: 2010-02-17
Genre: Computers
ISBN: 9781449388928

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Don't bore your audience with black bullet points on a white background. Your ideas deserve a presentation that's as smart and elegant as they are. Even if you're new to the Mac, this hands-on guide gets you up to speed on Keynote's features-like timesaving themes-fast. You'll learn how to customize layouts to your liking and add even more flash with sound and video.

iWork Keynote

iWork     Keynote
Author: Anonim
Publsiher: Bookboon
Total Pages: 78
Release: 2024
Genre: Electronic Book
ISBN: 9788740300710

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Mastering Autodesk Revit Architecture 2016

Mastering Autodesk Revit Architecture 2016
Author: James Vandezande,Eddy Krygiel
Publsiher: John Wiley & Sons
Total Pages: 1008
Release: 2015-06-02
Genre: Computers
ISBN: 9781119044611

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The Autodesk-endorsed guide to real-world Revit Architecture mastery Mastering Autodesk Revit Architecture 2016 provides focused discussions, detailed exercises, and compelling, real-world examples to help you get the most out of the Revit Architecture 2016 software. Information is organized to reflect the way you learn and implement Revit, featuring real-world workflows, in-depth explanations, and practical tutorials that help you understand Revit and BIM concepts so you can quickly start accomplishing vital tasks. The thorough coverage makes this book an ideal study guide for those preparing for Autodesk's certification exam. The companion website features before-and-after tutorials, additional advanced content, and video on crucial techniques to help you quickly master important tasks. This comprehensive guide walks you through the software to help you begin designing quickly. Understand basic BIM concepts and the Revit interface Explore templates, work-sharing, and project management workflows Learn modeling, massing, and visualization techniques for other industries Work with complex structures, annotation, detailing, and much more To master what is quickly becoming an essential industry tool, Mastering Revit Architecture 2016 is your ultimate practical companion.

Mastering Autodesk Revit Architecture 2015

Mastering Autodesk Revit Architecture 2015
Author: Eddy Krygiel,James Vandezande
Publsiher: John Wiley & Sons
Total Pages: 993
Release: 2014-05-19
Genre: Computers
ISBN: 9781118863015

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The Ultimate Guide to Autodesk Revit Architecture 2015 Responding to reader and instructor feedback, the expert author team updated and refreshed the book's content to make it even more useful, complete, and approachable. Mastering Revit Architecture is organized by real-world workflows and features detailed explanations, interesting real-world examples, and practical tutorials to help readers understand Revit and BIM concepts so that they can quickly start accomplishing vital Revit tasks. Part I discusses key BIM and Revit concepts before giving readers a hands-on look at the Revit interface. Part II explores today's Revit workflows and introduces readers to templates, worksharing, and managing Revit projects. Part III dives into modeling and massing and offers detailed information on the crucial Family Editor as well as visualization techniques for various industries. Part IV covers documentation, including annotation and detailing, and explains how to work with complex walls, roofs and floors as well as curtain walls and advanced stair and railings. The companion website features before-and-after tutorial files (metric and Imperial sets), additional advanced content, and an hour of video on crucial techniques. Whether you are a beginner or an advanced Revit user, this book offers the detailed instruction you need to get the most out of this powerful software product.

Mastering Autodesk Revit Architecture 2012

Mastering Autodesk Revit Architecture 2012
Author: James Vandezande,Phil Read,Eddy Krygiel
Publsiher: John Wiley & Sons
Total Pages: 1636
Release: 2011-05-12
Genre: Computers
ISBN: 9780470443439

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Complete and thorough update to this Autodesk Official Training Guide! With pages of focused discussions, detailed exercises, in-depth coverage, and compelling examples, this comprehensive guide shows you how to implement and use Revit Architecture with spectacular results. You?ll learn how use the interface, how to create fantastic building designs with Revit, how to produce solid documentation?even how to go direct to fabrication with Revit. An Autodesk Official Training Guide, this thorough reference and tutorial also helps you prepare for Autodesk's Certified Associate and Certified Professional exams. Gets you quickly productive with Revit Architecture?s features and functions Shows you how to document, detail, annotate, and present your designs Helps you improve workflows with worksharing and collaboration Prepares you for the Revit Architecture 2011 Certified Associate and Certified Professional Exams Gives contractors the essentials of modeling Explores using Revit for film and stage Mastering Autodesk Revit Architecture is the ultimate real-world reference on this exciting software.

Mastering Revit Architecture 2008

Mastering Revit Architecture 2008
Author: Tatjana Dzambazova,Greg Demchak,Eddy Krygiel
Publsiher: John Wiley & Sons
Total Pages: 715
Release: 2008-02-19
Genre: Computers
ISBN: 9780470281826

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Revit Architecture has revolutionized how architects design, develop, and deliver projects—and now you can join the revolution with this expert guide. Authored by a team of Revit aficionados and experts, this in-depth book uses clear explanations, detailed tutorials, and practical examples to show you how to best implement Revit in the real world. Starting with a focused look at the basics of Revit and Building Information Modeling (BIM), you’ll move quickly into setting up and customizing your Revit tools, preparing your office/project templates and settings, creating your library of components, and much more.