Kochie S Guide To Keeping It Real

From one of Australia's most respected financial j

The authorities on all things bogan and authors of THINGS BOGANS LIKE are back with an historical, sociological, geographic and cultural study that traces bogan culture back to society's very foundation. Identifying prototypical and stereotypical bogans through time, they examine the bogan of the 19th century and their pre-war descendants, before moving onto the speciman often considered the quintessential bogan, identified by a love of '80s metal, flannelette and Victoria Bitter. They then track the bogan's leap into the 21st century - where they can be seen across the country, clad in garish garb, holding their nationalism close to their chest, and slavishly following every celebrity trend. BOGANOMICS is an important book for all Australians as understanding is the bridge to unity. Read this book to broaden your knowlege ... or to laugh ... a lot.

An actionable digital marketing playbook to help grow e-commerce businesses in Australia

David Koch, online entrepreneur, finance journalist and trusted Australian media personality knows a thing or two about the family finances. Father of four kids, sole breadwinner, ad a man not afraid to admit to his own odd money mistake, David has also spent hour after hour in the Sunrise studio tuning in to the way the average Australian thinks about money. He knows the extent to which we all: * spend too much on silly stuff * avoid keeping track of our expenses * get overwhelmed by the cost of raising a family * settle for less in terms of salary * do without the things that would bring a bit of pleasure to our lives * pay the banks too much in fees and interest. David is here to help. In 11 easy steps he shows us everything we need to do to: * pay less on the mortgage * put up to $14,000 extra back in the average family budget * get those finances sorted in 15 minutes a month * develop a side hustle or get a salary increase (or why not both?) * learn a little about investing for the future * tackle debt once and for all. Friendly, clear and easy to use, this is the guide you need to reset your money habits so you can learn more, worry less, breathe easier and enjoy of the fruits of your labour. This book is just the first step towards getting on top of your finances. Kochie's weekly '11 Steps' email newsletter is going to keep you on track well beyond the last page with timely tips, news and opportunities for you to keep growing your wealth. Just head to www.ymyl.com.au/11steps to get on the list.

Synopsis: Want to Influence More Prospects to Say "Yes" to Your Message? What you will discover in this book has the power to transform your results exponentially-because it will simplify your message, amplify retention, and multiply your conversions. If your message is getting lost, these insights will grab attention, increase recall, and boost sales If your sales cycle is too long, this book will accelerate the process and save you time and money If your prospects need to "think about" doing business with you, this knowledge will help you trigger a decision Rhondalynn has taken the key findings from the latest brain research and boiled them down to a simple, step-by-step process that you can use to captivate attention, accelerate your sales process, trigger decisions, and close more business. Not only will she explain what works and what doesn't, she will help you apply it to your message, your product or service, and your customers. "Why do some prospects buy from you while many others don't? Sales Seduction unveils what neuroscience has proven about decision making so that you can buy and sell more insightfully." Siimon Reynolds Executive Director, The Fortune Institute "A big difference exists between what is "said" and what is "heard." This difference matters a lot in business. Sales Seduction introduces some fascinating concepts about how the brain works to help us all speak more effectively to the hearts and minds of our customers." Gary Kovacs CEO Mozilla Corporation "These insights clarify the way that brands, products and services get noticed, talked about and bought. Sales Seduction gives you a step by step process for understanding and applying neuroscience to your message to instantly increase your influence and impact." James Malinchak, Featured on ABC's Hit TV Show "Secret Millionaire," The World's Leading Big Money Speaker(r) Trainer & Coach, Founder www.BigMoneySpeaker.com "Like Gladwell and Dubner, Korolak combines storytelling with business lessons to create a helpful resource that is also hard to put down. It's a gift that only the best business authors possess." James Tuckerman, Anthill Magazine About the Author: "If you understand how your prospect's brain works, you will sell more. Sales Seduction explains how neuroscience and neuromarketing have an impact on how you create, buy, sell, and experience everything. This simple step-by-step strategy will help you create more impactful branding, marketing campaigns, sales presentations and promotions." Rhondalynn Korolak Rhondalynn Korolak is a lawyer, chartered accountant, Master of NLP and Clinical Hypnotherapist. She has distilled the secrets to business success, that she learned working with some of the world's most successful brands and produced a simple step-by-step process that you can apply to your message and your audience to close more sales and boost your bottom line. Rhondalynn is the author of On The Shoulders of Giants, Imagineering Your Destiny, Sobre Hombros de Gigantes, Financial Foreplay, and Sales Seduction. She has appeared on CNN, Bnet/CBS, Channel 7, Channel 9, Kochie's Business Builders and 3AW, and writes for Yahoo, MYOB, Fast Thinking, Sunday Life, Dynamic Business, Business Spectator and Australian Retailer. Rhondalynn can help you put strategies in place to grow your bottom line and ensure that your customers would never think of going elsewhere. She is the leading expert on harnessing the power of your mind and using it to improve your sales, marketing and financial result

More than a million people are arrested each year for driving under the influence of alcohol. What happens if you take the chance, drink too much, and are arrested for DUI?In One Mistake, Relentless Pain, a high-potential executive shares the details of his harrowing DUI experience including court appearances, probation, losing his driver's license, and forfeiting professional and personal reputations he had built over two decades. In his blow-by-blow account, he openly shares the legal, emotional, financial, logistic, and career setbacks he experienced in the hope that others from businesspeople to college students, make the decision he didn't."Most ... have no idea of the full ramifications of driving under the influence ... [This] story is real and resonates on so many levels."-Jeff D. Tritt, former vice president, People and Culture,Leo Burnett; chief talent officer, Resource Interactive"Too many people are uninformed .... This is a must-read for all who take that risk."-Bob Castellini, executive vice president, Morgan Stanley"[A]n extremely effective tool ... [This] story will lower corporate costs and, more importantly, save our employees from the pain the author so eloquently describes."-Jack Darby, president and CEO, Svelte Medical Systems"This book should be required reading for every company of every size in America. It will save careers and live."-Gregg Jackson, national best-selling author, radio host, and entrepreneur

The essential guide for managing your finances in the wake of COVID-19, and how to turn a recession into an opportunity. Get the money basics right and get back on your feet after financial disaster. Australia hasn't had a recession in 30 years - so how can you recover from it? The COVID-19 pandemic has thrown the global economy into chaos and stock market on a wild rollercoaster ride. But what about your finances? Whether you've lost on shares, your property or your job, this is a frightening time for everyone. Getting the money stuff right has never been more important. Money Basics for Tough Times is about having a plan to recover from financial disaster. Packed with tips and strategies on money management, from negotiating with your landlord to buying groceries on a shoestring budget to investing in crashing markets to starting a side hustle for extra income, pioneering consumer finance journalist David Koch offers Australians hope in an unprecedented era by taking things back to basics. This is a clear, comforting, concise guide for how individuals and families, despite economic hardship and uncertainty, can turn their fortunes around.

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.