La Moda Come Motore Economico Innovazione Di Processo E Prodotto Nuove Strategie Commerciali Comportamento Dei Consumatori Fashion As An Economic Engine Process And Product Innovation Commercial Strategies Consumer Behavior

The study of the textile sector has always been central to economic history: from reconstructions of the dynamic growth in the medieval wool industry, to the rise of silk and light and mixed fabrics in the modern era, to the driving role of cotton in the industrialisation process. Although the dynamics of textile manufacturing are closely linked to the transformations of fashion, economic history has long neglected its role as a factor in economic change, treating it primarily as a kind of exogenous catalyst. This book makes a decisive contribution to the understanding of a fundamental transformation, the consequences of which are projected into contemporary society, but which matured in pre-industrial times: the advent of fashion.

Presents a global history of dress regulation and debates around how human life and societies should be visualised and materialised.

Charts the rise of consumerism and the new cosmopolitan material cultures that took shape across the globe from 1500 to 1820.

A comprehensive dissection of the making of urban society in the Low Countries during the middle ages and the sixteenth century.

This book presents a comprehensive study of the literature of the Cretan Renaissance and relates it to its historical, social and cultural context. Crete, ruled by Venice from 1211 to 1669, responded to the stimulus of contact with the Renaissance in a body of narrative, personal and dramatic poetry, written in the Cretan dialect, and now regarded as an important influence on Modern Greek literature. The historical background is related to an examination of the structure of Veneto-Cretan society, while the central chapters concentrate on the literary texts including tragedy, comedy, pastoral and religious drama.

This book, based on authoritative sources and reports, links environmental communication to different fields of competence: environment, sustainability, journalism, mass media, architecture, design, art, green and circular economy, public administration, big event management and legal language. The manual offers a new, scientifically based perspective, and adopts a theoretical-practical approach, providing readers with qualified best practices, case studies and 22 exclusive interviews with professionals. A fluent style of writing leads the readers through specific details, enriching their knowledge without being boring. As such it is an excellent preparatory and interdisciplinary academic tool intended for university students, scholars, professionals, and anyone who would like to know more on the matter.

This book addresses existing challenges and opportunities related to tourism for people with disabilities. A niche market that is largely underdeveloped, its potentials are also often underestimated. It examines the strategies, policies, and initiatives – at regional, national, and international levels – to foster the development of accessible tourism for people with disabilities. It does so by examining the different social, cultural, legal, and information/interactive barriers that represent important constraints to welfare, inclusion, integration, and promotion of civil rights, which bring difficulties and detriment to tourists with disabilities. Additionally, the book analyzes the characteristics and dynamics of that portion of the tourism industry that is more oriented to meet the distinctive travel demand of people with disabilities. In doing so, the book explores how preferences for travel services and facilities of people with disabilities differ from preferences of tourists without disabilities. All these issues are addressed from both a theoretical and a practical perspective by adopting a multidisciplinary approach, which leverages from the fields of management, economics, and statistical analysis. The book can be useful for a broad audience made of both researchers and practitioners (among which tourism companies and corporate trainers) who are expected to deal with the topic of tourism management.

For women at the early modern courts, clothing and jewellery were essential elements in their political arsenal, enabling them to signal their dynastic value, to promote loyalty to their marital court and to advance political agendas. This is the first collection of essays to examine how elite women in early modern Europe marshalled clothing and jewellery for political ends. With essays encompassing women who traversed courts in Denmark, England, France, Germany, Habsburg Austria, Italy, Portugal, Spain and Sweden, the contributions cover a broad range of elite women from different courts and religious backgrounds as well as varying noble ranks.